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Instructions: Answer the following prompt - What is a high-touch promotion? Explain the difference between high-tech product/service positioning and high-touch product/service positioning in domestic...

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Instructions:Answer the following prompt -What is a high-touch promotion? Explain the difference between high-tech product/service positioning and high-touch product/service positioning in domestic and international markets. Can some products be positioned using both strategies? Explain. Please look at the LOreal Case PowerPoints for examples of high touch and high tech ads.Three blogprompts will be provided on which students must answer. Students contributions will be submitted throughTurnitinto check forplagiarism.

Answered 3 days AfterMar 13, 2022

Solution

Ananya answered on Mar 17 2022
34 Votes
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Operations Management
Contents
High-Touch Promotion    3
High-Tech and High-Touch Services    3
Using Both the Strategies    3
L'Oreals Brand Portfolio    4
Keys to successful launches    4
Sustaining the Global Leadership    4
High-Touch Promotion
    It is the type of promotion where human interaction occurs in individual level or through technological service portals. It is a strategy used in cosmetic marketing where the customers are explained the benefits of skincare routines and the products required for it. For example: - skin exfoliation,
ightening, moisturizing are all different sectors of cosmetics market which are aimed to sell to every individual to increase their supply and demand.
High-Tech and High-Touch Services
    The main difference between high-tech and high-touch product services in domestic and international markets is the use of technology. High tech services use technology for communication with the customers and promote their products digitally without any human contact. Any product service can be...
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