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Assessment 1 Business Model Deconstruction Task Description: To be completed individually, you are required to prepare a business report that deconstructs an organisation's business model and...

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Assessment 1
Business Model Deconstruction 
Task Description:
To be completed individually, you are required to prepare a business report that deconstructs an organisation's business model and identifies the critical success factors that make the business sustainable. To undertake this analysis, you will need to explore different business models, including those that are frequently seen to achieve sustainable success and high levels of profitability. Your analysis will demonstrate your critical thinking skills and your ability to professionally articulate your findings.
Before commencing, you must seek your lecturer's approval to undertake an analysis of the business you have chosen. The type of organisation that should be identified for study is one that is relatively new, innovative in how they operate, and have most likely been established in the last five years. No students will be allowed to examine the same business.
While the assignment is an individual one, you are encouraged to discuss with your colleagues the variety of business models that have become popular and why you think they have been successful.  
To achieve a result that meets your study objectives, please ensure the business report addresses each of the assessment criteria detailed below and which is elaborated in the marking ru
Length: 1500-words
Format: Business Report
Reference Format: American Psychological Association (APA) 
Assessment Due Date:
Week 4 Friday (30 Mar XXXXXXXXXX:00 pm AEST
Submission Instructions:
Please submit via Turnitin in Moodle 
Return Date to Students:
Vacation Week Friday (13 Apr 2018)
Results and marking comments will be available through Feedback Studio. Please click on the blue pencil to access the feedback.
Assessment Criteria:
1. Provide a succinct description of the business, the industry in which it operates, the market or markets it serves, and the products and services it provides (10%)
2. Describe the business model canvas of the selected business using the nine building blocks (20%)
3. Explain the key relationships that exist across the nine building blocks (20%)
4. Identify and discuss the critical success factors the business has to get right to achieve sustainable success (20%)
5. Evaluate what will contribute to downside risk (10%)
6. Discuss the changes you would make to the business model if this was your business (20%)
Learning Outcomes Assessed:
· Define and apply key concepts of innovation in commercial, digital, service, and social contexts 
· Demonstrate an understanding of and apply the stages of the innovation process, including learn how to forecast the success and market diffusion of your innovation using business model design logic
· Identify and discuss the technical, financial and organisational constraints to innovation in markets that occur in real-life through the use of teamwork and
Graduate Attributes:
· Knowledge 
· Communication 
· Cognitive, technical and creative skills 
· Research 
· Self-management 
· Leadership 
Answered Same Day Mar 26, 2020 MGMT20143 Central Queensland University


Karan answered on Mar 29 2020
141 Votes
Description of business and industry    3
Describing the business model canvas    3
Key relationship    4
Critical success factor    4
Factors contributing to downside risk    5
Changes in the business model    6
References    7
Description of business and industry
In the modern era, e-commerce has emerged as one of the most potential and fastest growing industries in the entire world. Considering the case of nations such as Australia, the advanced information technology structure and increasing demand of customers are the major factors which are contributing to the growth and development of the e-commerce industry. At present, there are many small and large scale companies which are offering the different types of services and products to customers with the help of e-commerce.
For the present study, GlamCorner is selected as an organisation, and the company was founded in the year 2003. The chosen enterprise is indulged into the business of offering designer dresses and various accessories to women in Australia so that they can wear the same on special occasions (GlamCorner, 2018). The dresses and accessories are provided on a rental basis, and GlamCorner has collaborated with different national and international designers. The
and is operating with its official website which includes a collection of more than 5000 dresses with latest designs.
Describing the business model canvas
Business canvas model is a tool which is used by many companies and organisations with an objective to determine their core operations and functions. The use of business canvas model helps enterprises to understand the overall effectiveness of different functions and supports in ca
ying out further improvements in the business functions (Gonçalves & da Silva, 2017). Key activities, key partnership, cost structure, revenue streams, customer relationship, value proposition and customer segment are some functions which are included in the business canvas model. In context of key partners, it can be stated that GlamCorner has formed partnership with designers which are operating at international and national level. The company is using open channels of communications where the designers are allowed to present their views and suggestions in process such as strategy formulation and decision making.
GlamCorner cu
ently offers dresses and accessories to women in Australia which they can wear on different types of occasions. The unique selling proposition of the selected business is that it offers designer dresses and accessories on rental basis. Thus, the customers are able to satisfy their need of wearing dress designed by famous designers by paying a nominal charge for the same. To create value for all its customers, GlamCorner emphasises on offering high quality products and services to them (Ritala et al. 2018). Apart from this, long-term relationship with the customer is maintained by offering services such as personal assistance. The assistant supports the individuals in selecting the best outfit or dress which they can wear on any kind of special occasion (Blasi, Caruso & Viganò, 2017).
At present, the target market of GlamCorner includes women which fall under the category of high income group and who wish to wear dresses designed by famous international designers. To ca
y out smooth flow of all operations and activities, it is required by companies to make sure adequate and required resources are always available. GlamCorner primary resources include its staff members and the designer who are associated with the company. These resources allow the
and to satisfy the need and demand of people in the target market in every...

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