Microsoft Word - Assessment Task 2b.docx
(
Assessment Task 2b (AT2 b)
Individual
Reflective
Report
)
Please use the information provided below to help guide your approach to Assessment Task 2b.
Assignment details
(
Due
Date:
Saturday,
2
7
May
2021,
11:30
a
m
Task
Length:
1600
words
+/-
10%
[References
not
included
in
the
word
count]
References:
Min.
15
academic
sources
)
Assignment objectives
The objectives of this assessment task are for you:
· To critically analyse the research task carried out as a group in AT2 (a) individually, in light of the ethical theories studied during the semester
· To apply the knowledge about ethical theories, philosophies and concepts studied during the semester on your own ethics and their origin
· To reflect on the ethical challenges and successes you faced as an individual, during the group task, and provide recommendations on how to mitigate the ethical issues using ethical theories
Report narrative
Reports are different from essays and are more structured. It is important to remember that reports differ according to the audience for whom they are written.
For this assessment task, you are to assume that the workplace/ organisation you investigated, as a group, is where you are employed. Your role as an employee is that of a business researcher that has been tasked to provide a report about your specific topic, to the top management of your workplace/ organisation.
Assignment structure
The expected format of this assignment is a recommendation report. See the below table for more guidance.
Title Page
(not included in the word count)
This page should include:
· The report title
· Your name and student ID
Executive Summary
(not included in the word
count)
A paragraph that provides a quick overview of the entire report, including its
purpose, major findings and recommendations
Table of Contents (not included in the word count)
The table of contents lists the main headings used in the report and includes the page on which the headings appear. Any tables, diagrams or illustrations should be listed separately in a Table of Figures which comes after the Table of Contents.
(
BMA735
Management
Ethics
Semester
1,
2021
)
(
LAS
202
1
) (
1
)
Introduction
The introduction should explain the purpose of the report, and the analysis/description that will be provided to the reader (it only needs to be brief;
2-3 sentences max). No discussion about theories here.
Body
The body of the report contains the substance of the report.
It should be separated into topic/discussion areas using numbered headings and subheadings for more clarity.
The body of the report will need to
· identify and critically analyse the ethical challenges and successes that arose during the research process as a group- provide your group’s dynamics
· use relevant ethics literature, ethics theories, philosophies and concepts studied during the semester; each theory used has to be explained the first time with academic citations.
· provide a reflection of your personal ethical foundation, and how it impacts your decisions.
You will need to answer the following questions:
· What were some of the challenges that you faced individually within the group during the process from research to presentation?
· Why did you feel the way you did?
· What were some of the successes during the investigation?
· Where do your ethics come from? [religion, philosophy, family, government, society], and how do they influence your decisions as an individual?
· Did you as an have an influence in group research and presentation?
· How does literature, ethics theory or philosophy supports your ethical foundation and why?
Conclusion and Recommendations
The recommendations provided need to justify your course of action towards mitigating the ethical issues found within your workplace/ organisation using your own moral compass as an individual. Each recommendation will also use ethical theories, supported by academic literature.
Reference List
Please reference all material cited in the report using the Australian Harvard Referencing Style (make sure to include references to any images used).
Appendices (not included in the word count)
The appendices should contain any additional supporting information (e.g. pictures, graphs, tables) that are relevant, but are included at the end of the report, so as not to distract the reader from the ideas in the main section of the report. The appendices should be clearly set out and numbered in the
order they are mentioned in the text and provided in the table of contents.
Assignment formatting
(
Reports should be professionally presented using of fonts that are easy to read –
Times New
Roman
,
Palatino
,
Calibri,
Arial
or
the
like.
(12
points
in
general)
Double
spacing
Headings
can
be
bold
without
any
underlining
Numbered
pages
)
Assessment rubric
Please ensure that you review the assessment rubric prior to submitting your assignment.
Referencing
The principles of academic integrity are highly valued at the University of Tasmania. You are expected to maintain academic integrity by correctly referencing other scholars’ work and not copying others work without attribution. If in any doubt, we recommend that you make yourselves aware of the following resources:
1. Academic Integrity for Students
2. Harvard referencing style
3. Turnitin
The assignment dropbox is set up with Turnitin functionality enabled, to identify similarities with other academic and other sources online
Instances of academic misconduct may be referred to the Head of the School of Management and Marketing.
Introduction
User friendly Mobile App
SaaS based platform
Predict and depict symptoms of depression
Global mental health
Why this app?
Providing mental health support has been challenging when approximately only 1 in 2 people with mental health issue seek professional help. (Richard N. et al 2016)
Develop neural network
Monitor speech in real time
How does it work?
Neural network
Neural network combines multiple neurons.
Each input is fed to each neuron
(Marco P. 2019)
Problems
Only 72% accuracy
Does not differentiate accents
Does not identifies sarcasm
Solutions
Expanding voice collection
Inviting volunteers in social media to participate
Asking specific questions
Questions must be designed by psychiatrists
Measuring overall mental well-being of participants
Connecting users to psychiatrists
Creating a platform where users have access to psychiatrists
Providing virtual mental health consultation services to users. users
PROTOTYPE
Value Proposition
Users(patients) can evaluate their mental well-being
Allowing users to contact psychiatrist
Easy access due to covid 19
Providing immediate access to psychiatrists
Helping psychiatrists to increase their income
XXXXXXXXXXCUSTOMERS
PSYCHIATRISTS
PATIENTS
Target market
•Countries where English is spoken like Australia, New Zealand, Canada, United states etc.
( world Atlas 2018)
• People of age 18 to 45 Years
XXXXXXXXXXyears adults experience high depression
( National center for health statistics 2020)
•Target psychiatrist from different countries where the service is provided
Resources
What do we need ?
•Human resources such as IT experts, Psychiatric
•Physical resources such as office space, equipment’s
•Financial resources for smooth operation.
Marketing
•Advertise through social media
• Targeting people of age 18 to 45 Years who are using social media actively
( yellow social media report 2018)
COST
ESTIMATE
Initial cost (building the app) one time investment $ 68,400
Yearly Maintenance Cost $ 13,680
Salaries
Customer Service
IT Programmer
Marketing Staff
Administrative Staff $ 51,406
$ 84,497
$ 57,873
$117,357
Other Operating Expenses $10,000
Marketing Expenses $ 20,000
Total yearly operating Cost $354,813
REVENUE
Number of Psychiatrist 100
Monthly Subscription Fee $94,800 ($79*100)
Psychiatrist Charge $83.3 per patient
Service Charge (10%) $8.33 per patient
BREAK-EVEN POINT
Break-even point at 31,214 users i.e. 26 users per psychiatrist monthly.
NO of Patient Revenue Cost Profit
10,000 178100 354813 -176713
15,000 219750 354813 -135063
20,000 261400 354813 -93413
25,000 303050 354813 -51763
30,000 344700 354813 -10113
35,000 386350 354813 31537
BREAKEVEN POINT
Revenue 10000 15000 20000 25000 30000 35000 178100 219750 261400 303050 344700 386350 Cost 10000 15000 20000 25000 30000 35000 354813 354813 354813 354813 354813 354813
PAYBACK PERIOD
Year 1 Year 2 Year 3
Revenue 386,350 424,985 467,483.50
Operating Cost 354,813 372,553.65 391,181.33
Profit before tax 31,537 52,431.35 76,302.167
Tax XXXXXXXXXX 14,418.62 20,983.09
Cash Flow 22,864.3 38012.7 55,319.07
Year Cashflow Cumulative Cashflow
0 68,400
1 22,864.3 (45,535.7)
2 38,012.7 (7,523)
3 55,319.07 47,796.07
PAYBACK PERIOD 2.13 years
TARGET USERS = 35,000
Revenue rises by 10% every year
Cost increases by 5%
WHAT FOR FUTURE ??
Increase
Revenue Stream
Expand
More countries removing language barriers
Add
More features like communities to connect with more people
References
App press 2021, viewed 6 May 2021,
https://www.app-press.com/blog/whats-the-cost-to-maintain-an-app#:~:text=If%20your%20initial%20development%20costs,covered%20with%20your%20monthly%20payment.
Payscale 2021, viewed 6 May 2021,
https://www.payscale.com/research/AU/Job=Customer_Service_Representative_(CSR)/Salary
Payscale 2021, viewed 6 May 2021,
https://www.payscale.com/research/AU/Job=Information_Technology_(IT)_Consultant/Salary
Payscale 2021, viewed 6 May 2021,
https://www.payscale.com/research/AU/Job=Marketing_Officer/Salary
Payscale 2021, viewed 6 May 2021,
https://www.payscale.com/research/AU/Job=General_Manager/Salary
Your health in mind 2021, viewed 6 May
https://www.yourhealthinmind.org/psychiatry-explained/cost-to-see-a-psychiatrist
Marco P. 2019, viewed 6 May 2021,
https://towardsdatascience.com/step-by-step-guide-to-building-your-own-neural-network-from-scratch-df64b1c5ab6e
National Centre for Health Statistics 2020, viewed 6 May 2021, https://www.cdc.gov/nchs/products/databriefs/db379.htm
Rickard N, Arjmand H, Bakker D, Seabrook E 2016, ‘Development of a Mobile Phone App to Support Self-Monitoring of Emotional Well-Being: A Mental Health Digital Innovation’; Vol 3, No.4: e49 URL: https://mental.jmir.org/2016/4/e49 DOI:10.2196/mental.6202 https://www.verywellmind.com/depression-facts-you-should-know XXXXXXXXXX
World Atlas 2018, viewed 6 May 2021,
.
Yellow Social Media Report 2018, viewed 6 May 2021, .
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