MBA404_T3_2019_Assessment_01_v2
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any
further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School
Pty Ltd ABN XXXXXXXXXXis a registered higher education provider CRICOS Provider Code 02426B.
Assessment 1 Information
Subject Code: MBA404
Subject Name: Consumer Behaviour and Marketing Psychology
Assessment Title Individual Project
Assessment Type:
Length:
Video
7 minutes (+/- 10% allowable range)
Weighting: 25%
Total Marks:
Submission:
100
Online via Moodle
Due Date: Week 6
.
Your task
Individually, you are required to create a 7 to 8-minute video, in which you must discuss and critically analyse
your recent purchase of a product or service based on the 5-step Consumer Decision Making Process.
Please note that you will need to use the same product or service in the second and third assessment
in this subject as all assignments in this course are inte
elated. In addition to this, products or
services by market leaders, such as Apple, Samsung, Nike, should not be used.
Assessment Description.
In this individual assignment, you will be given an opportunity to explore contemporary marketing issues
elated to consumer behaviour by demonstrating an understanding of the theories and concepts learned in
weeks 2 to 5.
Assessment Instructions
Before making a choice, please conduct preliminary research first to determine the availability of information.
If you find that the number of sources about your chosen product or service is limited, please consult your
workshop facilitator to discuss an alternative option.
Once you have chosen your product or service, your task is to record a na
ation of each of the steps of the
Consumer Decision Making Process on video and provide the viewer with an in-depth critical analysis of how
you have moved through each of the steps. In your analysis, you will need to explain and demonstrate the
steps, along with your identification of any possible issues that occu
ed during this process. The findings
presented in the video must be based on primary research and can be reinforced by analysis of relevant
secondary data. In addition to this, your analysis must incorporate theories and concepts related to consumer
ehaviour discussed in the topics from weeks 2 to 5. More specifically:
1. Identify and analyse the need and want that led you to the purchase of the chosen product or service.
2. Identify and examine the internal and external sources of information that you used in making your
decision to buy the chosen product or service.
3. Evaluate alternatives and na
ow down the attributes of the chosen product or service that satisfy your
need and want.
4. Identify and analyse available purchase methods to determine how these methods impacted on your
decision-making process.
5. Analyse your post-purchase behaviour by identifying the features of the chosen product or service that
educe cognitive dissonance.
You are required to use at least 10 sources of information and use Kaplan Harvard Referencing Style.
These may include websites, government publications, industry reports, census data, journal articles, and
newspaper articles. These references should be presented as a reference list at the end of your video.
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any
further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School
Pty Ltd ABN XXXXXXXXXXis a registered higher education provider CRICOS Provider Code 02426B.
Assignment Submission
Students are encouraged to submit their work well in advance of the deadline to avoid any possible technical
difficulties. For those students who have limited experience in video making techniques, it is recommended to
ead video FAQs document that is available to you under the assessments tab in MyKBS.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late
assignment submission penalties” policy.
Number of
days
Penalty
1* - 9 days 5% per day for each calendar day late deducted from the total
marks available
XXXXXXXXXXdays 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after
the due date will not be accepted, and the student will receive a
mark of zero for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be
given a mark of zero if they are submitted after assignments have
een returned to students
*Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day
late and therefore subject to the associated penalty
For more information, please read the full policy via https:
www.kbs.edu.au/wp-
content/uploads/2019/07/KBS_Assessment-Policy_June-2019_Final.pdf
https:
www.kbs.edu.au/wp-content/uploads/2019/07/KBS_Assessment-Policy_June-2019_Final.pdf
https:
www.kbs.edu.au/wp-content/uploads/2019/07/KBS_Assessment-Policy_June-2019_Final.pdf
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any
further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School
Pty Ltd ABN XXXXXXXXXXis a registered higher education provider CRICOS Provider Code 02426B.
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of
cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?
Click here for answers to these questions:
http:
www.kbs.edu.au/cu
ent-students/student-policies/.
Time Limits for Video Assessments
Video that exceed the time limit by more than 10% will cease to be marked from the point at which that
limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the
esources on the MyKBS Academic Success Centre page. Click here for this information.
http:
www.kbs.edu.au/cu
ent-students/student-policies
https:
elearning.kbs.edu.au/course/view.php?id=1481
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further
eproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86
XXXXXXXXXXis a registered higher education provider CRICOS Provider Code 02426B.
MBA404 Assessment Marking Ru
ic – Individual Video Project 25%
Marking
Criteria
F (Fail)
0 – 49%
P (Pass)
50 – 64%
C (Credit)
65 – 74%
D (Distinction)
75 – 84%
HD (High Distinction)
85 -100%
Critical
Analysis
__/30 marks
Your analysis lacks required
depth, and/or your purchase
explanation is not relevant to
the assessment task.
You analysed some of the
consumer decision making
steps, and/or your purchase
explanation is superficial.
You analysed most of the
consumer decision making
steps, by explaining your
purchase, although further
logical and detailed explanation
was needed.
You analyse all of the consumer
decision making steps, by providing
a detailed explanation of your
purchase, although further logical
explanation was needed.
You critically analyse all of the
consumer decision making steps
y providing an in-depth and
logical explanation of your
purchase.
Theory Knowledge
and Application
__/30 marks
You identify and apply minimal
or none of the relevant
consumer behaviour theories
and concepts from weeks 2 to
5.
Your analysis identifies and
applies some of the relevant
consumer behaviour
theories and concepts from
weeks 2 to 5.
You identify and apply most of
the relevant consumer
ehaviour theories and
concepts from weeks 2 to 5.
You clearly identify and apply all of
the relevant consumer behaviour
theories and concepts from weeks
2 to 5.
You concisely identify and apply
all of the relevant consumer
ehaviour theories and concepts
from weeks 2 to 5.
Use of
sources/supportive
evidence
__/10 marks
Your research lacks focus
ecause of an unsuitable
choice of sources.
You demonstrate somewhat
focused research, although
a better selection and range
of sources would improve
the quality of your analysis.
You demonstrate mostly
focused research, although the
use of a wider range of sources
would enhance the quality of
your analysis.
You demonstrate focused research,
complemented by a wide range of
sources.
You demonstrate extensive and
focused research, complemented
y a wide range of sources.
Use of Visual Aids
__/10 marks
A better selection of visual aids
would enhance your
presentation.
Your video includes some