Case Study

Case Study        1
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Contents
Introduction    3
Case analysis    3
Ethical issues & Missing Information Identification    3
Ethical evaluation Part I: Utilitarianism    3
Ethical evaluation Part II: AMA statement of Ethics    4
Ethical evaluation Part III: Stakeholder analysis    5
Recommendations for HapE    5
Conclusion    5
References    6
Introduction
The case study elaborates the work history of an individual who has been working with renowned organizations, and has now gra
ed a golden opportunity to become the Vice President of a reputed company, HapE, which excels in the manufacturing of natural products. Although the company is placed not on a very high level, but the VP has gained a remarkable position and incredible salary. His company collaborates with another social networking site organization, Oi, to enhance its business goals. The strategies adopted and the steps taken by HapE, have been discussed.
Case analysis
Ethical issues & Missing Information Identification
An ethical issue is a situation which binds the organization to identify and evaluate as well as differentiate between right or wrong. The ethical issue associated with this case study is that Oi’s association with HapE has been 2 years old and the company has been benefitted applying those strategies to sell their products. In order to enhance their business potential, Oi proposes the success probability to grow higher if HapE shares its data in which the unhappy users will be convinced through outflow of blogs and ads on the sites and app. The VP of HapE, knowing of its success so far, is still to take a decision whether to accept the proposal or not. Oi has been transparent enough in laying forward its strategies to HapE. There is no scope of any lack of information. Oi assures HapE of the fact that they their business proposals will derive rewards for their company.
Ethical evaluation Part I: Utilitarianism
Utilitarianism is a theory of ethics that gives the knowledge and strength to differentiate the right decision from a wrong one keeping in consideration the outcomes of a particular situation. It gives the power to the company to take the best decision and produce the greatest number of their products. This case study is truly following the path of utilitarianism. They have accepted the invitation for the presentation based on digital and ad strategy by Oi, they are keenly...