AT3 Case Study Analysis & PresentationYou will prepare a case-study on a contemporary example of a challenge to business ethics. Your report must: (a) accurately describe the incident by reference to...

Running Head: BUSINESS ETHICS                                1
BUSINESS ETHICS                                        4
BUSINESS ETHICS
AT3 CASE STUDY ANALYSIS & PRESENTATION
Table of Contents
Slide 1: Title    3
Slide 2: Company Introduction    3
Slide 3: a) Case Study Overview    3
Slide 4: Overview: Importance of the Site    4
Slide 5: b) Analysis of Applicable Corporate Laws    4
Slide 6: c) Action Acceptable or Not: Perspective 1    5
Slide 7: c) Action Acceptable or Not: Perspective 2    6
Slide 8: d) Personal View    6
Slide 9: d) Defending View    7
Slide 10: Conclusion    7
Slide 11: Recommendations    8
Slide 12: References    9
Slide 1: Title
Topic: Contemporary challenge to business ethics (Case study of Rio Tinto)
Student Name:
Slide 2: Company Introduction
· Company Name: Rio Tinto
· Year it is founded: 1873
· Founder: Hugh Matheson
· Business: Mining and providing metals such as aluminium, copper, steel, borates, titanium and diamonds to various industries for elaborative uses
· Team: Scientists, data researcher, geologists and the use of artificial intelligence
Rio Tinto a known name at global platform and pioneers in mining and metals. It was founded in 1873, on the banks of the Rio Tinto River in Andalusia, Spain by Hugh Matheson (ABC News, 2020). The metals produced by them is used in various industries such as steels, wind tu
ines, cars, in home, electric cars, for paint, to grow crops and smartphones.
They presence in 35 countries. Various geologists, scientists and data researcher working for them using high-end artificial intelligence. It was awarded as innovative company in 2019 by BCG (ABC News, 2020). The famous scandal of Juukan George was a challenge for the company, which is still attached to its image.
Slide 3: a) Case Study Overview
· Site: Juukan Gorge
· Location: Pilbara in Western Australia
· Site exploded as an expansion process
· Required approvals were with the company under section 18 of Western Australian Aboriginal heritage legislation
· Got dent in image and faced global criticism
· Reason: The site holds rich cultural significance for PKKP
Juukan Gorge 1 and 2 are located in Western Pilbara near Brockman iron ore mine in Western Australia. It was exploded by the team from Rio Tinto as a part of expansion process for their iron ore mines. The site was of heritage importance for the traditional owners, the Puutu Kunti Ku
ama and Pinikura Peoples (PKKP) (Rio Tinto, 2021).
It was estimated that these rock shelters were present since last 46,000 years and it was the oldest available evidence of human settlement and occupation since Ice Age (Rio Tinto, 2021). Although the company has required approvals under Western Australian Aboriginal heritage legislation, however, faced heavy global backlash after exploding the site.
Slide 4: Overview: Importance of the Site
· Museum: collection of different artefacts, rock shelters
· Presence of hair belt can be used for DNA studies
· Rock pool has sacred and spiritual value
· PKKP attached to their ancestors and culture
Juukan Gorge was considered as the museum of the artefacts such as rock seats, stones, blade qua
ies, human hair, which can be extremely useful in conducting DNA tests. It had a pool, which was considered sacred as it holds the rainwater. The PKKP people’s ancestors lived there, their culture born out of that and they left with nothing now to pass their future generations about the cultural history of their tribe (Sroka & Szanto, 2018). They felt helpless when...