Why is research in business important?

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IMPORTANCE OF BUSINESS RESEARCH
Importance of Research in Business
The ever-growing competition in the market has made the observation of market aspects important for business, irrespective of how indirect and subordinate they are. As defined by Teagarden et al. (2018), research is the systematic approach of discovering facts that remain unnoticed or in-comprehended and are used for deriving a proper conclusion. Business research is important as it sheds light on the internal as well as external areas of concern, identifies customers’ buying behaviors, and evaluates quality of the products and services in context of the available competition,

Why is research in business important?

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