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Why is research in business important?

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Why is research in business important?
Answered Same Day Jul 30, 2020


Soumi answered on Jul 31 2020
141 Votes
Importance of Research in Business
The ever-growing competition in the market has made the observation of market aspects important for business, i
espective of how indirect and subordinate they are. As defined by Teagarden et al. (2018), research is the systematic approach of discovering facts that remain unnoticed or in-comprehended and are used for deriving a proper conclusion. Business research is important as it sheds light on the internal as well as external areas of concern, identifies customers’ buying behaviors, and evaluates quality of the products and services in context of the available competition, points out threats in the market and...

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