Student Assignment Brief
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completing their assessed work for this module and should not
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equire this document in an alternative format, please contact
pu Module Tutor.
‘The work you submit for this assignment must be your own independent work, or in the case of group
ignment your own groups’ work. More information is available in the * Assessment Task” section of this
nment
ief.
Module Name: Strategy and Change Management
Module Code: 602MAN
Assignment Title Theories, Strategies and Organisation’ Strategic Direction
Assignment Due: 12 July 2024, 6pm.
Assignment Type: Pass or Fail Percentage Grade
(Core Assessment) (Applied Core Assessment)
Only one of the following
apply to this assignment You will be provided with either a pass You will be provided with an overall grade
task. or a fail grade. You will have to between 0% and 100%. You have one
successfully complete your assessment opportunity to pass the assignment at o
efore the end of the module. above 40%.
Assignment Task — CW1
Title: Theories, Strategies and Organisation’s Strategic Direction!
The Fast Fashion industry continues to witness rapid change due to customers’ preferences
and seasonal realities. Surviving within this industry therefore requires innovativeness and
maintaining competitive advantage. Competition within the industry, coupled with rapidity
of change in taste/customers preferences makes it obvious that players in the sector have to
devise strategies that give them competitive advantage over their competitors.
As one of the middle level managers in the Operations and Strategy Department of a Fast
Fashion company, your director has asked you to write an essay of 2000 words on the topic:
‘The Role of Theories and Strategies in Achieving an Organisations Strategic
Objectives’. The director will use the essay to assess your understanding of the theories
ehind the strategy of the organisation in realising their strategic objectives and sustain
competitive advantage.
In addition to addressing the relevant learning outcomes enumerated below, your essay should also
1. Critically evaluate the value of clear Purpose, Vision, Mission, and Objectives in setting the
strategic direction of organisations using examples from your selected company to explain
your views.
2. Critically assess the process of change management used by your firm and evaluate the
change management models and tools used by them to determine their strategies to manage
change.
Your choice of company should be agreed with your tutor in Week 1. In this task, you should
address learning outcomes 1, 2, 4 and 5 using the above scenario.
Submission Instructions:
Individual student 2000-word essay to be submitted via Aula submission link by the deadline
indicated on this assessment
ief.
Your essay should be written using Microsoft Word.
Framework). Make sure while analysing strategic planning process you
critically evaluate the impacts of clear purpose, vision, mission and
objectives on setting the strategic direction using examples from you
organisation.
o Critically assess the business environment of your chosen organisation.
(Consider using models like PESTLE, Porter's 5 Forces, and SW analysis to
assess the External/Internal environment of your chosen bank
uilding
society ). NOTE: Here, you are expected to discuss clearly how your chosen
organization deals with the points that came up in your PESTLE, 5 forces
and SW analysis.
Section 2.
Evaluate and apply conceptual and practical approaches to strategic business and change
management in a range of settings within your chosen organisation.
o Briefly discuss why change occurs (Triggers of Change; Change influencers).
o Evaluate at least one of the following change management models and
critically assess the change management process used by your chosen
organisation to determine their strategies to manage changes.
= Mckinsey’s 7s model framework
= Kotter's change management theory
= Paradigm shift to avoid strategic drift
= Bridges' Transition Model
= Kiibler-Ross Five Stage Model (Stephen 2009)
Section 3:
Critically analyse and apply the concept of Prescriptive and Emergent strategies to manage
strategic change and the problems companies face in implementing change.
o Critically analyse and apply Emergent and Prescriptive approaches to manage
strategic change in your chosen organisation(Consider using any of the following:
Pettigrew and Whipp's; Porter's; or Mintzberg’s model of Emergent approach and
Kart Lewin’s or Kanter’s models of Prescriptive approach to strategic change).
Section 4:
e the role of Key Performance Indicators (KPI's) in the strategic planning and
Critically Evaluat
change management process.
o Identify the KPI's of your chosen organisation and critically evaluate how they
are used to make new strategic plans to deal with change both internally ang
externally. (Consider comparing 2 years’ KPIs of your chosen organisation and
enchmark them against the competitors).
Conclusion:
Write a well knitted conclusion of your essay.
Reference List (This MUST start on a new page, please)
NOTES:
1. You are NOT expected to repeat/copy out the section headings and sub-
headings indicated in this guide.
2. When using PESTLE and 5 forces model, the expectation is more on application
ather than theory. Moreover, if you feel some elements of the Model does
play major part in your Essay, you can say so and focus on relevant elements
to manage word count.
CW1 Guide
312/602/612MAN - Strategy and Change Management.
Assessment 1 (Cw1) - Essay: This assignment covers the following Learning Outcomes:
1. Critically explore the theoretical schools of strategic business and change
management, with a particular focus on the role of strategy formation and the strategic
planning process.
2. Evaluate and apply conceptual and practical approaches to strategic business and
change management in a range of organisational settings.
4. Critically analyse and apply a range of strategies for managing change and risk ata local,
national and international level.
5. Critically evaluate the role of measurement and management of Key Performance
Indicators (KPI's) in the strategic business planning and change management process.
A. Expectations:
|. Use recommended cover page.
Il. Write the Assessment title clearly
Il. Write the topic of your Essay on the 1% page after Cover Page
IV. Address your essay to the relevant audience
V. Select the organisation to be used as a case study. (Work with your Tutor to get
this approved).
B. Suggested Format & Content
Introduction
o Introduce
iefly your chosen Organisation.
Section 1.
Critically explore the theoretical schools of strategic business and change management:
o Define Strategy and
iefly discuss its benefits to your organisation.
Critically analyze strategic planning process. (Consider using some of the
following models: Wheelen’s model of strategic management; Thompson's
and Martin's Strategic Management Framework; Rothaermel’s AFI Strategy
£0.
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