Strategic Marketing Report (Pitch & Presentation) Group ReportSubmission DetailsThe team must submit...

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Strategic Marketing Report (Pitch & Presentation) Group ReportSubmission DetailsThe team must submit a hard copy of their slides in class before the presentation. Description of TaskWhat to do: Working in the same team as Assignment 3b, each team is to develop a ‘Pitch’ for the company (ALDI)they have selected. They need to present a coherent ‘pitch’ aimed at the senior management of the company with a view to winning the agency for the development of their plan. Their pitch should be persuasive and critically address the strategic opportunities and decision making for the product/service, drawing on evidence and relevant external research as necessary. The team should do this by structuring their arguments coherently so as to present a comprehensive analysis.Presentation format: There is no guidance on the presentation format other than it is limited to 15-minutes (including set- up and unassembly), followed by a 2-3 minute Q & A session.Evaluation: Higher marks will be given to presentations that demonstrate clear, logical, creative and evidence-driven, answers. Higher marks will also be given to presentations that demonstrate insightful recommendations and/or raise additional relevant issues.

Sundeep · Accepted Answer

ALDI
ALDI
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Introduction
spread over 10000 stores with 20 countries.
Approximately €50 billion turnover
Founded by 2 brothers Karl and Theo Albrecht [1946]
ALDI Nord and ALDI Sud are the 2 divisions
Internationally spread over 8000 stores worldwide
Aldi Nord is responsible for the stores in Luxembourg, Norway, Netherlands, Belgium, France, Spain, Poland, Denmark and Poland. 
ALDI Sud expanded in the United states under the ALDI banner through organic expansion and has expanded throughout Eastern and Midwestern US and also to the Southern California market.
Mission 
The mission statement is “Simply ALDI”. (Metzger, K., 2014)It describes the motivation and the drive to continuously set standards for food retailing and to expand the positioning of ALDI group in the north
Simplicity,

Strategic Marketing Report (Pitch & Presentation) Group ReportSubmission DetailsThe team must submit a hard copy of their slides in class before the presentation. Description of TaskWhat to do:...

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