Requirements 350 words (Please read the Coffee Cup Project first and then analyse the most significant factors that will impact the business) (Note; In the project what we are trying to do, is to...

Requirements 350 words
(Please read the Coffee Cup Project first and then analyse the most significant factors that will impact the business)
(Note; In the project what we are trying to do, is to promote the sales of coffee cups and reduce coffee cups waste)
Identify and analyse the most significant factors that have a direct bearing on the client’s business. It should concisely address the following questions:
Are the trends in the macro environment favourable or unfavourable to this business? (Analysis tool: PEST/PESTEL/DENT-PC) Find evidence of trends
What competitive forces exist in the industry that may limit the ability to make a profit? (Analysis tool: Porter 5 Forces)
What can the client do better than their competitors and how can they maintain the competitive advantages? (Analysis tool: Competitor analysis)

Microsoft Word - Rotary Coffee Cup Project - V2

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SWINBURNE UNIVERSITY OF TECHNOLOGY
Faculty of Business and Law


ROTARY CLUB OF HAWTHORN

BUS30009: Industry Consulting Project
(Capstone 2)

Rotary Club of Hawthorn – Coffee Cup Project
Introduction and Background
The Hawthorn Rotary Coffee Cup Project is offered as a project for BUS30009: Industry
Consulting Project students. A 5-6-member multi-disciplinary team will be required to
work on this genuine live problem-solving project.

A coach with relevant expertise will be needed to facilitate the project.

This document provides both general and specific information to guide the work of the
student group.
Organizational Background Information
The specific organisation with which the students will be working on this project is the
Rotary Club of Hawthorn (RCH).

RCH is a member of Rotary International (RI); an organisation comprised of 33,000 Rotary
Clubs with 1.2 million members across 200 countries worldwide.

Working within a framework established by RI, the governance and operation of each club
are independent, although clubs regularly work together on local and international projects
and engage in training and social activities in small and large groups.

To facilitate order within such an enormous global organisation, Rotary is divided into 34
geographical Zones and each Zone is divided into Districts. There are 529 Districts in total
with 21 Districts in Australia. RCH is one of 64 clubs in our District (District 9800) and one
of 8 Rotary clubs in the municipality of Boroondara. The RCH was established 65 years ago.
It was the tenth Rotary Club in Victoria and the first in Boroondara.

Rotary was founded in 1905 in Chicago USA to facilitate networking between leading
usinessmen* and professionals, but it has grown into a complex multifaceted organisation
of business, professional, and community leaders promoting integrity, and advancing world
understanding, goodwill, and peace through its fellowship and service work across the globe.
(*Note that Rotary has for several decades been open to women. Indeed, recently in
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developed countries the increase in membership has been greater for women than men and
women are taking on more and more of the leadership roles.)

Rotary has six main humanitarian causes:
 Provide clean water, sanitation, and hygiene
 Fight disease
 Save mothers and children
 Support education
 Grow local economies
 Promote world peace

The funding of work in each of these key areas comes from fundraising input at club level
and from philanthropic donations to the Rotary Foundation. The Foundation has now grown
to a pool of about one billion US dollars, and has, over the history of Rotary, contributed
more than three US billion dollars to humanitarian service projects around the world.

The cu
ent signature project of Rotary International is the elimination from the world of the
debilitating and often fatal disease poliomyelitis. The efforts of Rotary have reduced the
number of cases of polio in the world each year from hundreds of thousands to less than 30.
Total elimination of the disease is within sight.

The Rotary Foundation is recognised as amongst the most ethical and well-run charitable
foundations in the world. Every dollar Rotary raises for charity work goes to charity. Funds
to run the organisation come from membership fees.

Funds raised by Rotary clubs go to local, national or international community projects. In
the past year, the RCH has contributed towards environmental, educational, vocational,
health and welfare projects in the Boroondara area, to health projects for indigenous
communities in central and North-western Australia, to educational and wate
sanitation
projects in Timor-Leste and the Philippines and to medical projects in Cambodia. Funds
aised by clubs for humanitarian work may be supplemented with grants from the Rotary
Foundation.

Among the many other facets of Rotary, and integral to the RCH, are business networking,
personal and professional development, and friendship that arise from the meetings and
usiness of the Club. The Club meets weekly for lunch at the Kooyong Tennis Centre and
once a month in the evening at the Vision Australia offices, also in Kooyong. Members are
free to attend as few or as many meetings as they wish.
Project Drivers
To facilitate the humanitarian work of the Club, it is necessary to continually raise funds. In
ecent years, RCH has raised funds from a range of activities including fees collected for
parking cars at sporting and community events, from a biannual open garden event, from
selling traditional Christmas food (hams, cakes and puddings) and from ad hoc special
functions.

There has been a steady decline in the income from each of these fundraising activities and
there is a risk that this income will continue to decline in the future. To sustain RCH’s
charitable and humanitarian work into the future, alternative fundraising strategies must be
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found. The proposed Coffee Cup project, if implemented, has the potential to be an important
fundraising initiative for the Club.
Project Proposal
The problem RCH would like Swinburne students to address relates to assessing the
feasibility of this project, including its likely fundraising potential. If it is assessed as feasible,
then to develop a business and marketing plan for the project.

Specifically, RCH would like the students to address the following questions:
 Is there a market for quality recyclable coffee cups?
 Where is this market?
 How could the product be most effectively promoted?
 What is the potential to grow the market?
 Would it be feasible for the Club to handle sales directly or to use distributors? E.g.
coffee shops.
 Is it likely to be economically and practically viable as a fundraiser for RCH?
 What is the potential fundraising income over a twelve-month period?
 What processes and resources would be needed to establish and maintain the project?
For example
o Is there a reliable supplier?
o What stock levels should be maintained?
o What initial funding would be needed?
o What margins could we expect?
o What is the sequence of steps involved in establishing the project?
o What are the setup costs?
o What ongoing costs would be involved?
o What are the ongoing processes e.g. purchasing, storage, receipt and
processing of orders, distribution, other sales options, packaging, posting,
volunteer hours needed?
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Project Related Data
The Club has already received some quotes; however, we consider a number of other quotes
will have to be obtained.

We have some warehouse facilities to store the products at minimal cost.

The quotes appearing below provide some indication of the price of a quality cup.

Sense2 - Double Wall Reusable Coffee Cups 350ml

Promotional Double Wall Reusable Coffee Cups 350ml
https:
www.sense2.com.au/product/13020/promotional-double-wall-reusable-coffee-cups-
350ml



Price List
All prices are per unit, and are exclusive of
GST.
Setup price: AU$180.00
Quantity Price Per Unit
2000 pcs AU$6.43
3000 pcs AU$6.17
5000 pcs AU$5.92
10000 pcs AU$5.69


Quote provided by club membe
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Constraints
a. The cu
ent membership of the RCH is aging and their time and capacity for physical
work are decreasing. We hope through membership raising efforts to redress this
constraint, but the time new younger members may have could also be limited.
Rosters can be constructed to spread the load.

. The project will require seed money. Obtaining this money will be a challenge and
may rely on loans or donations from members who already give a lot of money to
Rotary. The maximum amount that could be raised $15K – $18K.

c. Limited storage is available cu
ently, but this cannot be guaranteed beyond a year or
two.

d. Identifying the right volunteer, the Club member to be the Project Leader.

e. Rotary International places constraints on the use of the Rotary logo. Permission will
need to be obtained and there is strict control over the appearance of the logo.

f. It would not be feasible to extend the project beyond Australia.

Lecture 3
BUS30009
Industry Consulting Project
External Environment and Industry Analysis
(EE and IA)
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Response to Project Brief Assignment submission
Mini Lecture on EE and IA and Team Assignment explained
Team podcast explained – Due next week
Team tasks;
Reviewing peers’ Response to Project Brief
Preparation for team podcasts
Discussion about team’s external analysis
Swinburne

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The
firm
Nea
Remote
environment
environment
External and Industry Environment
External
Environmental
Industry
Environmental
Swinburne

Business definition and scope
Business definition and scope is the starting point for strategy development.
The way a business is defined determines:
The nature of the markets in which the firm competes
The products and substitutes (existing and new) that service or may service that market
The nature of competition
The capabilities required to compete successfully in the industry.
These decisions involve choices concerning where to compete, how to compete and what to compete with.
Swinburne

This also applies to whether you are talking for-profit and not-for profit businesses.
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Situational Analysis Part 1: External Analysis
The external analysis looks at factors that impact on the industry that the organisation /firm is part of.
A variety of tools can be used depending on the type of organisation.
The