please answer the following question. This response should be a minimum of 150 words.What five broad...

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please answer the following question. This response should be a minimum of 150 words.What five broad groups of sources can consumers consult during external search?

Sumita Mitra · Accepted Answer

1
What five broad groups of sources can consumers consult during external search?
These are external searches which can be seen during the buying behaviour where the aroused consumer turns towards their trusted sources for their opinions about the products or offerings before buying to further reinforce their opinions about the same. This is generally seen in consumers while buying expensive products or for products which is generally bought once for a considerable period of time like cars,

please answer the following question. This response should be a minimum of 150 words. What five broad groups of sources can consumers consult during external search?

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