Overview: For the final project, you will create a marketing plan presentation. As the final step in your journey toward your bachelor of science in marketing, you will complete a capstone that integrates the knowledge and skills you have developed in previous coursework and over the duration of the term by developing your marketing plan presentation. This capstone has been created to give you an opportunity to apply your knowledge to a real-world scenario. You will have the opportunity to demonstrate your creativity as you create your own product or service. Additionally, you will apply your analytic skills as you review the competitive landscape. You will also make decisions based on research and your strategic thinking as you apply it all in the development of a marketing plan. Understanding and mastery of these three skills is integral to success in the marketing field.
In Milestone Two you will create your marketing plan presentation draft. It must include the below elements. These elements will demonstrate how you are making progress on meeting the course outcomes.
For this milestone, you will submit a draft of your slides, with speaker notes, for the following sections of the marketing plan:
Product/service summary
Strengths, weaknesses, opportunities, and threats (SWOT) analysis
Target market analysis
Marketing objectives that align with your company’s mission, objectives, and goals
When creating your draft, be sure to identify opportunities for collaboration in internal and external environments. As always, be sure to consider and apply legal or ethical principles as you create your marketing plan.
Rubric
Guidelines for Submission: Your submission must be made in PowerPoint and include the slides listed above to be considered complete. Please include a slide at
the end for your reference page. All references must be cited using APA citations.
The “Possible Indicators of Success” are examples for you and the instructor of the types of concepts to look for to demonstrate proficiency. They are neither exhaustive nor prescriptive and should be used as guides for illustrating how your capstone embodies the outcome. Course outcomes represented in the milestone components may not contain all of the possible indicators of success, but rather may focus on one or two of those elements. Additional elements will be found in other milestones. This allows you to practice meeting the course outcomes with different possible indicators of success. If you make progress toward meeting the course outcome, you will receive “Evident.” If your submission does not show progress toward meeting the outcome, you will receive “Not Evident.” Incorporate feedback from you instructor to help better meet each course outcome in your final submission.