internal projects and it is presentation of 15 slides

COMMUNITY RESOURCE FAIR
McDonald’s Foray into India: An international project
Student’s Name
Key Terms
Globalization: Free Flow of people, goods and resources across the world
Localizations: Incorporating elements of local area in the decision making and organizational polices of an organization
Brief introduction of the company
MCD is an American fast food company
It is headquartered in Chicago Illinois
It is one of the most famous fast food joint across the world
It is one of those few multinational companies that is serves in more than 120 countries across the globe
The MAC Index denotes the cultural significance of the
and.
MacDonald’s foray into India, a south Asian country is one of the finer examples of how MCD displayed good international management skills.
McDonald’s Corporation is one of the most reputed and well known franchises in the world today. Since its inception in the year 1948, it has come a long, long way. This corporation singlehandedly changed and revolutionized the concept of fast food in the global scenario. It is no
ainer to say that it dominates the global market in the segment of quick service restaurant. The company boasts a little over 30,000 restaurants in close to 120 countries and has an average record of serving approximately 68 million customers every single day.
This country after having been triumphant in Russia and China made its foray into the second most populated countries of the world “India”. Like every other country, India posed a new set of challenges for McDonald’s in order to consolidate its position in this country. The biggest challenge for any multinational company is to em
ace the diversity that a foreign land offers to them in the wake of preservation of its global strategy.
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How McDonald's planned its India Strategy
Entering the Indian Market
Building a quality supply chain
Pitching for aggressive growth
Looking ways to penetrate into the all segments of Indian Market
McDonald’s faced some difficult situation when they launched into India. Public relation was worsened and a country like India posed some unique characteristic challenges as majority of Indians are vegetarian and beef the stable menu option at McDonald’s was out of option in a country deeply rooted with religion. Some of the key parameters in this regards were the customers, suppliers, local government and the Global Brand image of the company itself.
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What makes India an interesting international project for MCD?
Entering Indian Market posed lot of uncertainties
It was unlike other traditional markets for MCD
India has its own unique set of challenges
Entering Indian market and finding pan India success demonstrates the sound management skills of the organization
What makes India an interesting international project for MCD?
Entering Indian Market posed lot of uncertainties
It was unlike other traditional markets for MCD
India has its own unique set of challenges
Entering Indian market and finding pan India success demonstrates the sound management skills of the organization
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Situations prevailing in India when MCD first entered the market
India was then a newly liberalized economy in 1994
The advent of McDonald coincided with liberalization of Indian Economy
The concept of fast food still a very rudimentary concept in India
The GDP per capita income of India stood at a mere $500.
India was a low middle economy with second most population nation on earth
The idea of entering into a market where consumption of beef is practically unheard of, was poised to be extremely challenging as well as highly ambitious. McDonald’s objective was to imbibe and draw aspirations from cultures of India rather than superimposing their tastes onto them. They had a vital task ahead of them to change the local perception that it was a quintessentially an American or rather a foreign eating chain that was completely alien to them at that point of time as India was the then had recently economically liberalized and people had practically very little exposure to the American dining sensibilities. The concept of fast food still a very rudimentary concept in India and the low per-capita meant that Indians had limited disposable incomes (Das, 2005).
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External Unique Challenges : A vegetarian population
India is predominantly a Hindu country
Majority of its population do not consume beef
An overwhelming population is vegetarian
Hence, MCD found its extremely challenging to take into consideration the culinary habits and preference of Indian population.
The major issue with McDonald’s that faced at the time of its launch was the public image and its subsequent perception by common folks of the country. It appeared to them as foreign multinational company that did...