Imagine you are part of a team involved in brainstorming name ideas for a new product. . You have been with the company for 6 months. This meeting consists of people of various ages, various internal departments and various levels of seniority and authority within the company. The branding team has been brainstorming for the last 2 hours, filling up pages and pages of the flipchart with innovative, imaginative names. The session consists of team members who are loudly, quickly, and assertively shouting out suggestions. In your estimation everyone else is generating many good ideas that you feel confident about finding a new name for a product.
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