1. Proposal (14 pts.)--A 5-7 page proposal will include the following: Title, Description, SWOT Analysis, Mission Statement and Feasibility Analysis---3 elements) and Start-Up Canvas Map—Include Lucas Carlson’s Questions, End User Profile, and 1 Paragraph on “Our Story”.
Include Lucas Carlson’s Questions—
--Why do I want to start this company?
-- Who’s my target customer?
-- What’s their hair-on-fire problem?
-- Is there an even bigger problem?
-- What kind of start-up do I want it to be?—(For profit or Not for Profit, Sole Proprietorship, Partnership, S-Corporation, C-Corporation, LLC.)
--Does this company align with my core values?
--What do I specially
ing to the table?
(From Carlson, Lucas. Finding Success in Failure: True Confessions from 10 Years of Startup Mistakes. Oregon: Craftsman Founder, 2015)
Include End User Profile---Who is your end user who will utilize your product or service? The following is a list of potential characteristics you can use in describing your End User Profile:
1. What is their gender?
1. What is their age range?
1. What is their income range?
1. What is their geographic location?
1. What motivates them?
1. What do they fear most?
1. Who is their hero?
1. Where do they go for vacation? For dinner? Before work?
1. What newspapers do they read? Websites? What TV Shows do they watch?
1. What is the general reason they are buying this product or service? Savings? Image? Peer pressure? Productivity?
1. What is their story?
(From Aulet, Bill. Disciplined Entrepreneurship: 24 Steps to a Successful Startup. NJ: Wiley & Sons, 2013)
Include “Our Story”—Create one paragraph summarizing how your company came about. This should be appropriate to include on a landing page for your company’s work
1. 1-2 Minute Elevator Pitch (2 pts.) will be performed to appeal to potential investors