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Case Study Questions: 1. The initial interview and orientation presented a very strong message about the knowledge environment operating at Manic Marketers. What features were portrayed? How did these...

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Case Study Questions:

1. The initial interview and orientation presented a very strong message about the knowledge environment operating at Manic Marketers. What features were portrayed? How did these differ from reality?

2. A mentor has certain functions in an organisation. Identify the types of support offered by this mentor. What else could the mentor have done to help Damon gain organisational knowledge?

3. In this context, the recording of client data is a major benefit to the organisation. Identify the types of information that should be included and discuss how they might have been recorded as codified knowledge. Review KM Viewpoint 2.1 (on the 4 th page of the pdf available in the moodle website) and identify the other forms of knowledge which would have been of value to Damon in this initial stage.

4. Using KM Viewpoint 2.2 (on the 6 th page of the pdf available in the moodle website), evaluate the social capital factors which were evident in the knowledge environment. What, in your opinion were the key weaknesses?

5. Manic Marketers needed to develop some very different approaches to how they share their knowledge. Identify some strategies which might be considered. How would you implement these strategies? What impediments to sharing can you identify?

Headings within the report

The following headings should appear in your report. Apart from Executive Summary, Introduction, Conclusion and References, these headings relate to the above 5 questions.

· Executive Summary

· Introduction

· The knowledge environment

· The role of a mentor

· Types of information and forms of organisational knowledge

· Key weaknesses in the social capital

· Knowledge sharing strategies

· Conclusion

· References Presentation of your assignment:

· Executive Summary (not more than one page) - the idea of an executive summary is it summarises the whole report so a busy person could get a good idea of the contents without having to read the entire report. This means it should contain the purpose of the report, summary of the body of the report and summary of any findings or recommendations if these were present. Please see the ‘Unit Resources’ section in the Moodle unit webpage to learn more about how to write an executive summary.

· Table of Contents - auto generated using the word processor. The title page and table of contents itself should not appear in the table of contents. The table of contents should be on its own page.

· Introduction - identifies the purpose of the report, background of topic, and briefly states the issues you will be discussing within the body of the report. Another way of

· Body - this is where you discuss your answers in detail, where appropriate, headings and sub-headings should be included with the logical progression of your answers from one idea to the next. Do not use the word 'Body' as a heading - identify words that relate to your report for the heading.

· Conclusion - in this section you need to summarise your work and findings. You should introduce no new points in your conclusion. Please see the ‘Unit Resources’ section in the Moodle unit webpage to learn more about how to write a conclusion

. · References - this is a list of all the books and articles you have cited in your report. Use Harvard (author-date) referencing style for your in-text citations as well as your list of references. You need to reference all the materials you have used. Use at least seven academic quality journal articles published between 2011 and 2018. Do not use sources that were published before 2011. Contact your library and/or academic learning centre for assistance in proper referencing. Use of Wikipedia and other similar websites is strictly discouraged.

Answered Same Day May 13, 2020


Sundeep answered on May 18 2020
134 Votes
Damon and New Jo
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Executive Summary
In this case we study how a mentor should perform and how the team should be. There are
multiple cases where the team is shown to be much successful but when we enter the
organisation we understand the reality. We have to understand whom to contact in any case.
The developments in the case tell us about the responsibilities of the mentor and team work
Table of contents
Knowledge Environment-----------------------------------------------------------------5
Role of mentor------------------------------------------------------------------------------7
Types of info & organisational knowledge--------------------------------------------8
Key weakness in social strategies-------------------------------------------------------9
The following case study is dependent on a thorough analysis of the knowledge characteristics which are present and the principles of it which can be used to improvise the business. Some of the key activities to explore the knowledge are acquired along with some principles of strategic knowledge management. (Heimann, B. and Pittenger, K.K., 1996)Organisational knowledge development undergoes 5 steps which are as follows: Knowledge sourcing, knowledge abstraction, knowledge conversion, knowledge diffusion and knowledge development and refinement. The managerial, technical and social infrastructure influence the knowledge sharing database in an organisation. Defining and maintaining the strategic knowledge requires the leaders of the organisation to pay attention to People, Process, Planning, products and Performance [5P’s]. Using the 5P’s knowledge characteristics can be transformed into organisational strategy
Knowledge Environment
Question:  The initial interview and orientation presented a very strong message about the knowledge environment operating at Manic Marketers. What features were portrayed? How did these differ from reality?
Answer: The initial job posting and the interview was very positive. All the good points that a candidate requires from an interview were present. The organisational data, the requirements gathering, the knowledge sharing, super helpful seniors and many more things. The organisation provided a very comprehensive portfolio, which described the technology systems, the positive and the inclusive nature of the firm and the focus of the firm on the knowledge sharing and the database that is being maintained for the entire organisation,. The entire interview was filled with words which were positive sounding and were everything that an enthusiastic new comer would like to learn from an environment. Positive sounding words such as know-how, collaborative, feed-back, knowledge sharing sessions, focussing on long term goals and CoPS. These words help in flattering the person which was the exact motivation of the leaders of the organisation. Damon accepted the offer letter as soon as it was emailed to him.
The features portrayed were of positivity, enthusiasm, knowledge sharing, peer learning, peer feedback, development and much more. The expectations from the employee was increased multifold. It was said that the knowledge sharing was done and a database was maintained to ease out the way for other employees. Multiple domains were exposed in which the finance domain, the records management system, the li
ary and the knowledge management systems and the human resources process.
The reality was totally different than what was portrayed. The work appeared on the desk at the Monday morning which was a good start. Instead of the whole summary and the knowledge about the client only short forms were used and there was no data related to the client that was mentioned.( Blake-Beard, S., Butts, M.M., Ensher, E. and Sharif, M.M., 2016) Only initials were used and hence the knowledge database was expected to contain the project details, the project heads, the work schedule etc. But there was no...

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