| Assessment Description Consider the financial accounting services market in Australia. Select one e-commerce model 1. B2C – Retail supply of financial accounting services such as financial advice and income tax returns. 2. B2B – Business to business in terms of firms or individuals who provide accounting services to businesses such small business book keeping to major accounting firms providing consulting and audit services 3. P2P – The collaborative economy whereby consumers supply each other for example financial advice or accounting services. Choose TWO competing services (websites) in your chosen ecommerce model segment. Your assignment is to compare and contrast your two chosen businesses and websites. .
Tasks A. Clearly state which e-commerce business model you have chosen. For each chosen website report the business name, the homepage URL, and include a screenshot of the homepage. B. For each chosen website, in 1-2 paragraphs, explain why the website belongs to that particular e-commerce business model. C. For each chosen website, in 1-2 paragraphs, identify what you think is/are the principal business goal(s) of the website. D. For each website, consider the following attributes and assess them on the following five-point semantic differential scale and, for each attribute, | 1 | 2 | 3 | 4 | 5 | | Very Poor | Poor | Inapplicable | Good | Very Good | Use a TABLE with each Attribute (1 to 22), Your Rating (1 to 5) and a brief Comment.
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1. How does the website URL relate to the business name?
2. How easily is the website found using general internet search engines (e.g. Google, Ask, AltaVista, Bing, Yahoo!)?
3. Does the website give me all the organisational information a user could reasonably require?
4. Are requirements to provide a user’s (personal or sensitive) information appropriate?
5. How well does the website reassure users about the security and use of their information?
6. How well does the website foster user trust in the organisation?
7. How well does the website address legal issues associated with use of the website or engagement in transactions?
8. How well does the website provide for the accessibility needs of users?
9. How well does the website address the language or cultural needs of users?
10. Does the website contain all the product information that a user could reasonably require?
11. Does the website allow all the customisation (user-managed features) that a user could reasonably expect?
12. How well does the website personalise the experience for users?
13. Does the website identify sufficient channels for user service/support?
14. How easy is it to find any information on the website about the organisation, their products or services?
15. How easy is the information on the website to read (i.e. is provided information in appropriate language and with sufficient detail for most users)?
16. Is the website easy to navigate (i.e. move through the website to find information, products, or services, and engage in transactions with the organisation)?
17. How appropriate are the website aesthetics (e.g. use of layout, colours, imagery, fonts, etc) for the target audience?
18. How well does the website foster community among users?
19. How quickly does the website load into your browser and do all website features, links and embedded objects (eg: media files or applets) work as intended?
| | 20. How well does the website support different web-browsers or platforms (e.g. mobile devices)? 21. Does the website provide a sufficient range of payment options as could be reasonably expected? 22. Does the website provide a sufficient range of delivery options as could be reasonably expected? F. Compare and contrast your chosen websites: which website is more likely to be successful than the other, and why? Referencing and Plagiarism It is essential to use IN TEXT referencing. If you are using the exact words from a reference then you must use quotation marks. You can use Chicago Style referencing with numbers, with a listing at the end of the essay. Microsoft Word has an EndNote plugin that makes this style very easy and clear to follow. http://www.chicagomanualofstyle.org/tools_citationguide.html Alternatively, you can use the more traditional Harvard style, which is more verbose. http://www.citethisforme.com/harvard-referencing . Remember that this is a Turnitin assignment and plagiarism will be subject to severe penalties. Please refer to the AIH Academic Misconduct Policy: http://www.aih.nsw.edu.au/content/1-home/8-more-infotabs/3-official-policies/academic-misconduct-policy.pdf DO NOT COPY AND PASTE FROM THE INTERNET OR COPY OTHER STUDENTS’ WORK! |
| Detailed Submission Requirements | Before submission, you ensure the submitted work satisfies the following requirements: • Submit as a PDF file through the Turnitin assignment submission tool on Moodle. • Include a cover sheet that has your name, subject, date, report title and WORD COUNT • The assignment should not exceed 2,500 words with a minimum of 1,500 words, excluding references. |
Marking Criteria
| Assessment Criteria | Fail | Co mpetent | Good | Excellent |
| (80) | 0 - 40 | 40 – 50 | 50 - 65 | 65 - 80 |
| 1. Analysis of website and chosen business model | Superficial. Incorrect analysis. Too brief. | Sound analysis. Consistent. Concise and relevant. | Well presented and written. Logical and precise. Well referenced. | Excellent responses. Well referenced with credible sources of information. |
| (20) | 0-8 | 8-12 | 12-16 | 16-20 |
| 2. Report Format | Incorrect format and incomplete. Poor grammar and presentation. | Correct format and most sections are adequate. Reasonable grammar and presentation | Very good format and all sections included. Clear prose and good presentation. | Excellent presentation and all details are correct. |
| TOTAL | | | | 100 Scaled to 30 marks |