Why does a company need to consider its current marketing situation, including competitive trends, when setting objectives for market share?

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Robert · Accepted Answer

Prior to setting objectives for market share, it is very important for the companies to consider its 
current marketing situation, including competitive trends. This helps the company to set realistic 
targets. Industry growth also plays a very role in setting future growth.

Why does a company need to consider its current marketing situation, including competitive trends, when setting objectives for market share?

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