WHAT STRATEGIES CAN YOU OFFER TO MOVE NASCAR TO THE NEXT LEVEL IN ITS EVOLUTION? HOW CAN THE COMPANY...

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WHAT STRATEGIES CAN YOU OFFER TO MOVE NASCAR TO THE NEXT LEVEL IN ITS EVOLUTION? HOW CAN THE COMPANY MAINTAIN, OR EVEN INCREASE, ITS SPONSOR AND FAN BASE?

David · Accepted Answer

Marketing Strategy    1 
 
Running Head: MARKETING STRATEGY
NASCAR  
Marketing Strategy    2 
 
Strategies to Move the NASCAR 
NASCAR can focus on safety aspects in its product strategies to increase the safety level 
of the customers to develop a strong brand image. In its products, the company needs to include 
more safety features and ensure the security of the customers by launching safe and secure 
products (Engle, 2012).  
At the same time, it can also be beneficial for the company to fulfill its environmental 
responsibilities by taking green initiatives to develop a good image among the customers. Apart 
from this,

WHAT STRATEGIES CAN YOU OFFER TO MOVE NASCAR TO THE NEXT LEVEL IN ITS EVOLUTION? HOW CAN THE COMPANY MAINTAIN, OR EVEN INCREASE, ITS SPONSOR AND FAN BASE?

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