Use the same franchise you chose for Assignment 3 to complete this assignment. Write a six to eight...

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Use the same franchise you chose for Assignment 3 to complete this assignment. Write a six to eight XXXXXXXXXXpage paper in which you: Evaluate your legal rights as a franchisee to determine if they favor the franchisor or the franchisee, or both equally.Critique the financial obligations of franchisees for this specific franchise.Assess the market segments for this franchise, discussing why you believe these segments will work.List the factors involved in determining a site for your franchise.Identify
 the possible challenges you will face in your relationship with the 
franchisor (as the franchisee) and how those challenges will be 
addressed. Provide the rationale for the issues you presented.Evaluate the phase of the franchise to conclude what the next logical phase will be. Support your response.Use at least three (3) quality academic sources to support your answers. Note: Wikipedia and other Websites do not qualify as academic resources. Your assignment must follow these formatting requirements: Be
 typed, double spaced, using Times New Roman font (size 12), with 
one-inch margins on all sides; citations and references must follow APA 
or school-specific format. Check with your professor for any additional 
instructions.Include a cover page containing the title of the 
assignment, the student’s name, the professor’s name, the course title, 
and the date. The cover page and the reference page are not included in 
the required assignment page length. The specific course learning outcomes associated with this assignment are: Analyze
 the importance of trademarks, copyrights, patents, trade secrets, and 
the legal documents associated with franchise businesses.Assess the concepts, development, and importance of marketing a franchise business.Describe the importance of the franchisor-franchisee relationship.Use technology and information resources to research issues in chain management and franchising.Write clearly and concisely about chain management and franchising using proper writing mechanics.    Points: 200  Assignment 5: Your Own Franchise, Part 2   Criteria  Unacceptable Below 70% F  Fair 70-79% C  Proficient 80-89% B  Exemplary 90-100% A   1. Evaluate your legal rights as a franchisee to determine if they favor the franchisor or the franchisee, or both equally. Weight: 15%  Did not submit or incompletely evaluated your legal rights as a franchisee to determine if they favor the franchisor or the franchisee, or both equally.  Partially evaluated your legal rights as a franchisee to determine if they favor the franchisor or the franchisee, or both equally.  Satisfactorily evaluated your legal rights as a franchisee to determine if they favor the franchisor or the franchisee, or both equally.  Thoroughly evaluated your legal rights as a franchisee to determine if they favor the franchisor or the franchisee, or both equally.   2. Critique the financial obligations of franchisees for this specific franchise. Weight: 15%  Did not submit or incompletely critiqued the financial obligations of franchisees for this specific franchise.  Partially critiqued the financial obligations of franchisees for this specific franchise.  Satisfactorily critiqued the financial obligations of franchisees for this specific franchise.  Thoroughly critiqued the financial obligations of franchisees for this specific franchise.   3. Assess the market segments for this franchise, discussing why you believe these segments will work. Weight: 15%  Did not submit or incompletely assessed the market segments for this franchise, discussing why you believe these segments will work.  Partially assessed the market segments for this franchise, discussing why you believe these segments will work.  Satisfactorily assessed the market segments for this franchise, discussing why you believe these segments will work.  Thoroughly assessed the market segments for this franchise, discussing why you believe these segments will work.   4. List the factors involved in determining a site for your franchise. Weight:10%  Did not submit or incompletely listed the factors involved in determining a site for your franchise.  Partially listed the factors involved in determining a site for your franchise.  Satisfactorily listed the factors involved in determining a site for your franchise.  Thoroughly listed the factors involved in determining a site for your franchise.   5.
 Identify the possible challenges you will face in your relationship 
with the franchisor (as the franchisee) and how those challenges will be
 addressed. Provide the rationale for the issues you presented. Weight: 15%  Did not submit or incompletely identified
 the possible challenges you will face in your relationship with the 
franchisor (as the franchisee) and how those challenges will be 
addressed. Did not submit or incompletely provided the rationale for the
 issues you presented.  Partially identified
 the possible challenges you will face in your relationship with the 
franchisor (as the franchisee) and how those challenges will be 
addressed. Partially provided the rationale for the issues you 
presented.  Satisfactorily identified
 the possible challenges you will face in your relationship with the 
franchisor (as the franchisee) and how those challenges will be 
addressed. Satisfactorily provided the rationale for the issues you 
presented.  Thoroughly identified
 the possible challenges you will face in your relationship with the 
franchisor (as the franchisee) and how those challenges will be 
addressed. Thoroughly provided the rationale for the issues you 
presented.   6. Evaluate the phase of the franchise to conclude what the next logical phase will be. Support your response. Weight: 15%  Did not submit or incompletely evaluated
 the phase of the franchise to conclude what the next logical phase will
 be. Did not submit or incompletely supported your response.  Partially evaluated the phase of the franchise to conclude what the next logical phase will be. Partially supported your response.  Satisfactorily evaluated the phase of the franchise to conclude what the next logical phase will be. Satisfactorily supported your response.  Thoroughly evaluated the phase of the franchise to conclude what the next logical phase will be. Thoroughly supported your response.   7. 3 references Weight: 5%  No references provided  Does not meet the required number of references; some or all references poor quality choices.  Meets number of required references; all references high quality choices.  Exceeds number of required references; all references high quality choices.   8. Clarity, writing mechanics, and formatting requirements Weight: 10%  More than 6 errors present  5-6 errors present  3-4 errors present  0-2 errors present

David · Accepted Answer

Running Head: MARKETING   1 

Marketing
Running Head: MARKETING   2 

Introduction 
In the concern of an organization, franchise is much importance because it describes a 
legal arrangement that have signed by two parties. Through this agreement, one party gives a 
license to another party with an intention through that other party could sell the existing product 
and related services of first party to their customers. The format franchise is generally as similar 
as like the format of business organizations.  
It is because that the franchisor provides the complete information to the franchisee about 
the business model and how the franchisee will operate it to make money (McDonald's 
Corporation, 2001).After forming contract, franchisor also imposes some rules and regulation 
over the franchisee for controlling their activities to retain the image, reputation and wealth of 
the parent business entity in target market. Hence, in this context, this paper would describe the 
business related rights of franchisee against McDonalds as a franchisor. This paper also depicts 
those challenges which a franchisee could face by the rules and regulation of McDonalds.  
Legal rights of Franchisee 
After signing a contract, franchiser transfers a collection of rights related to intellectual 
property. This set of rights generally includes McDonald’s trademark, patent rights and 
registered designs that help the management people of my franchisee for attracting customers for 
growing the business effectively (McDonald's, 2013).The contract document generally includes 
the terms and condition to start and perform the business activities fruitfully. 
Hence, as a business entity of McDonald, it is my legal rights to ask for entire 
information related products, trademarks, copyrights, patents, secrets related to products and 
manufacturing process and clauses that are added by McDonalds in associated documents. These 
Running Head: MARKETING   3 

terms are also valuable for me because these would help me to attract the customers as a part of 
McDonalds.  
It is because that as like McDonalds, my franchisee has also a right to provide the similar 
products to my customers as like as the McDonald’s products. The right related to patents, 
copyrights, and trade secrets are generally favored the franchisor. Therefore, as a franchisee, it is 
also my rights to call McDonald’s HR department to provide the training to employee to manage 
and maintain profitability of organization effectively (Moore, Palich& Petty, 2006). 
Instead of predefined terms and conditions, there are some regulatory requirements that 
are necessary for the franchisor to apply with the distribution of franchise. The distribution of 
profits, expansion of market, selection of territory and the setting of products price are some 
rights that a franchisee could use. Under the act of 1988, it is my rights to put my evidence for 
holding my franchisee because of huge financial investment (Moore, Palich& Petty, 2006). 
Simultaneously, it is my right to collect the information and evidence related each year 
along with products’ demand in each financial quadrant. As a legal business entity, it is also my 
right to sue a case against the McDonalds to get my involved money, if McDonald does not 
fulfill its requirements legally.  
Financial Obligation of Franchisee 
For providing transferring the rights to franchisee to perform business activities, the 
managing people of McDonalds employs many financial obligation for securing and protecting 
their wealth, and retain their control over existing business concepts (McDonald's., 2013).In 
general, McDonalds makes a force on franchisee for making a costly outlet that requires huge 
finance from franchisee and McDonald does not provide any financial help to setup the outlets. 
After this, McDonalds also charges the franchisee high fees (Entrepreneur Media, Inc., 2013).It 
Running Head: MARKETING   4 

could be a profitable term for franchisees to pay fees after investing high capital on the behalf of 
McDonald’s guideline. 
Hence, it could be also defined that McDonalds also employs major financial obligation 
of franchisees towards the franchisor. For opining a franchised unit requires startup cost that 
generally includes several fees on its franchisees to pay after a regular interval for holding the 
franchise of McDonalds.  
After paying explicit fees, it is essential need of franchisees for purchasing equipments,

Use the same franchise you chose for Assignment 3 to complete this assignment. Write a six to eight XXXXXXXXXXpage paper in which you: Evaluate your legal rights as a franchisee to determine if they...

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Points: 200	Assignment 5: Your Own Franchise, Part 2
Criteria	Unacceptable Below 70% F	Fair 70-79% C	Proficient 80-89% B	Exemplary 90-100% A
1. Evaluate your legal rights as a franchisee to determine if they favor the franchisor or the franchisee, or both equally. Weight: 15%	Did not submit or incompletely evaluated your legal rights as a franchisee to determine if they favor the franchisor or the franchisee, or both equally.	Partially evaluated your legal rights as a franchisee to determine if they favor the franchisor or the franchisee, or both equally.	Satisfactorily evaluated your legal rights as a franchisee to determine if they favor the franchisor or the franchisee, or both equally.	Thoroughly evaluated your legal rights as a franchisee to determine if they favor the franchisor or the franchisee, or both equally.
2. Critique the financial obligations of franchisees for this specific franchise. Weight: 15%	Did not submit or incompletely critiqued the financial obligations of franchisees for this specific franchise.	Partially critiqued the financial obligations of franchisees for this specific franchise.	Satisfactorily critiqued the financial obligations of franchisees for this specific franchise.	Thoroughly critiqued the financial obligations of franchisees for this specific franchise.
3. Assess the market segments for this franchise, discussing why you believe these segments will work. Weight: 15%	Did not submit or incompletely assessed the market segments for this franchise, discussing why you believe these segments will work.	Partially assessed the market segments for this franchise, discussing why you believe these segments will work.	Satisfactorily assessed the market segments for this franchise, discussing why you believe these segments will work.	Thoroughly assessed the market segments for this franchise, discussing why you believe these segments will work.
4. List the factors involved in determining a site for your franchise. Weight:10%	Did not submit or incompletely listed the factors involved in determining a site for your franchise.	Partially listed the factors involved in determining a site for your franchise.	Satisfactorily listed the factors involved in determining a site for your franchise.	Thoroughly listed the factors involved in determining a site for your franchise.
5. Identify the possible challenges you will face in your relationship with the franchisor (as the franchisee) and how those challenges will be addressed. Provide the rationale for the issues you presented. Weight: 15%	Did not submit or incompletely identified the possible challenges you will face in your relationship with the franchisor (as the franchisee) and how those challenges will be addressed. Did not submit or incompletely provided the rationale for the issues you presented.	Partially identified the possible challenges you will face in your relationship with the franchisor (as the franchisee) and how those challenges will be addressed. Partially provided the rationale for the issues you presented.	Satisfactorily identified the possible challenges you will face in your relationship with the franchisor (as the franchisee) and how those challenges will be addressed. Satisfactorily provided the rationale for the issues you presented.	Thoroughly identified the possible challenges you will face in your relationship with the franchisor (as the franchisee) and how those challenges will be addressed. Thoroughly provided the rationale for the issues you presented.
6. Evaluate the phase of the franchise to conclude what the next logical phase will be. Support your response. Weight: 15%	Did not submit or incompletely evaluated the phase of the franchise to conclude what the next logical phase will be. Did not submit or incompletely supported your response.	Partially evaluated the phase of the franchise to conclude what the next logical phase will be. Partially supported your response.	Satisfactorily evaluated the phase of the franchise to conclude what the next logical phase will be. Satisfactorily supported your response.	Thoroughly evaluated the phase of the franchise to conclude what the next logical phase will be. Thoroughly supported your response.
7. 3 references Weight: 5%	No references provided	Does not meet the required number of references; some or all references poor quality choices.	Meets number of required references; all references high quality choices.	Exceeds number of required references; all references high quality choices.
8. Clarity, writing mechanics, and formatting requirements Weight: 10%	More than 6 errors present	5-6 errors present	3-4 errors present	0-2 errors present