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Management
MANAGMENT
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Management
2

The companies are using different methods for improving the corporate image. They have to
manage the internal and external issues that affect their business operations. As per the report of
Business Insider (2015) the companies has to give more importance to social reports and quality
of the services in order for managing the issues in a productive way. Now we can analyze the
operations of Bridgestone and Goodyear companies in a detailed way.
1).Identify and describe the two companies you have researched; the countries and/or industries
in which they operate. (15 marks)
Bridgestone company profile
Bridgestone is a Japanese based company that has operations in different parts of the world. The
company mainly produces multinational auto and truck parts. The company started its operation
in the year of 1931; Shojiro Ishibashi called as the founder of the company. The headquarters of
the company is situated in Kyobashi, Tokyo, Japan. Masaaki Tsuya is the cu
ent CEO of the
company. The company is mainly concentrated on providing quality goods and services. As per
the report of Business Insider (2015) more than 139,822 employees are working in the
organization. The company is facing tough competition from the national and international
players. The company is mainly focused on providing two major segments;
 Tires Products
In tire products the company provides tires to all types of vehicles. The company also provides
the tire products in different qualities. As per the report of Fo
es (2016) the company is called
as the largest manufacturer and provider of tires ( Nogita et al 2014,p.10).
 Diversified Products
Management
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Diversified product category of the company includes, construction products, chemical products
and other types of products. The company mainly concentrated on providing different types of
tires to companies and customers.
Last year the company gained the profit of ¥102.97 billion. As per the report of reuters.com
(2016) the company delivers goods and services to more than 150 countries. In order for
managing the demand the company constructed 30 manufacturing plants in different parts of the
world.
Goodyear
Goodyear is an American based that has operations in different parts of the world. The company
mainly produces tires for all types of vehicles. The company started its operations in the year of
1898. The headquarters of the company is situated in Akron, Ohio, U.S. Frank Seiberling called
as the founder of the company. Richard J. Kramer is the cu
ent CEO of the company; The
Company is mainly concentrated on providing quality goods and services. As per the report of
United States of Exchange Commission (2016) more than 67000 employees are working in the
company. As per the report of Business Insider (2016) little maintenance is required for the
Goodyear tires and most of the customers purchasing Goodyear. Last year the company gained
the profit of US$ 18.138 billion. We can also classify the goods provided by the company in to
three different categories
 Automotive
 Commercial
 Non-tire industrial products
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In the year of 2014 the company introduced productive system for managing the waste in a
productive way. The company is facing tough competition from the national and international
players. As per the report of Fo
es (2016) the company is giving more importance to the quality
of the material used producing tires.
2).What differences are evident between the two companies in terms of the range of issues dealt
with in their social reports and the depth of coverage on specific issues? (15 marks)
Bridgestone
While analyzing the social reports of Bridgestone we can understand that they are actually
covered different issues and problems. The company mainly focused on the concept of “The best
way to service the people”. The social report of the company mainly used three aspects in order
for managing the issues that is;
 Mobility
 People
 Environment (Mudambi et al 2017p.20)
Customer issues
In their social report the company focused different methods for managing the issues faced by
the employees. We know the fact that if the customers in not satisfied it will affect the...