two companies toyota and nike. do not compare justgive answer in total 500 words below question.Q.1...

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two companies toyota and nike. do not compare justgive answer in total 500 words below question.

Q.1 discusss of the relationship and image (tier 4)costs of toyota and nike bothcompanies report on/why do they report on them?

Robert · Accepted Answer

P a g e  | 1
 
 
 
 
 
 
 
 
 
Relationship cost and image cost  
P a g e  | 2
Introduction  
 
Whatever be the type of organization management needs to maintain strong customer 
relationship through different strategic moves. This report focuses on understanding the 
relationship and image cost (tier 4) implemented by Toyota and Nike, two renowned 
organization in the global market. This report also tries to understand the importance of this 
concept and the reason for reporting them.  
Importance of Relationship cost  
 
Relationship cost is the marketing cost such as marketing, promotional and advertisement 
cost bear by the organization. However, these are non tangible cost which management borne 
to satisfy its stakeholders such as government, employees, customer etc. there is no standard 
cost is associated with relationship building however, there are number of cost associated 
with this. It includes marketing cost, advertisement cost, branding and service cost etc.  
Importance of Image cost 
 
In this era of cut throat competition maintain image helps in gaining customer loyalty. It 
includes number of expenses that are related with company brand building. It includes cost of 
research and development, branding, customer loyalty programs etc.

two companies toyota and nike. do not compare justgive answer in total 500 words below question. Q.1 discusss of the relationship and image (tier 4)costs of toyota and nike bothcompanies report on/why...

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