Throughout the course and examination of the many areas of business foundations, the importance of understanding a business's value chain becomes clear. Take a look at your own company, how is the...

Value chain
Value chain analysis for Disney
Value chain
Introduction to Disney
Walt Disney Co. is an extremely popular multinational firm that operates in multiple
areas of entertainment and designing some of which include theme parks, resorts, cruise, movies
and many more. Walt Disney has produced several products and entertainment parks. The value
chain analysis is for the Disney entertainment parks. This business is extremely unique. It is
essential for the firm to analyze the various aspects of building Disney entertainment parks in
several cities and several countries.
Disneyland, though it is one of the most popular amusement parks in America, it faces
several issues including cultural ba
iers, pricing, marketing and customer satisfaction as a part
of the problems faced for the purpose of establishment of Disneyland in several other parts of the
world. Moreover as Walt Disney has been entering new lines of business through vertical
conglomerations and now is into the lines of business of production, managing amusement parks,
Disney studios and several other lines of business, it has become extremely crucial for them to
take up several measures including value chain analysis (Hunger, J. D., & Wheelen, T. L., 2007).
Disneyland is a place for vacation and holidays as children are greatly entertained by the
cartons and amusement rides in this amusement park. Yet as a business, there are several cultural
and strategic problems that have been a part of making of this wonderland. In case of its
expansion to other nations, it faces several issues like adjusting to their tastes and preferences
and also providing them with better and upgraded rides and entertainment.
Definition of value chain of Disney
The value chain of Disney for its theme parks can be defined based on the activities that
are ca
ied out in the business. This includes multiple activities and innovations as well as
strategic level and operational level decisions and activities. It involves the formation of
concepts, customizing them to various countries, running the business, marketing it and also
ensuring its maintenance and
anding.
These measures include revamping of their market entry strategies, formation of stronger
competitive strategies and ensuring that the cultural differences are taken into account. All of this
can help Disneyland improve its profitability as well as market position to a great extent. In this
Value chain
way, it is recommended that they alter their pricing strategies to suit the needs of the
international customers and all of these are extremely important aspects of the value chain of
Walt Disney and help the firm achieve several profitability dimensions (Hunger, J. D., &
Wheelen, T. L., 2007).
Strategy and Strategic cost analysis
The strategy of Walt Disney at present is to expand the concept of Walt Disney and take
it to several other countries. It can propagate as well as benefit out of the innovative concept and
the competencies that it has been able to develop along these years in the theme park industry.
Disney can progress and prosper through expansion in several other nations and other continents.
Yet there are several issues that arise in it being able to adopt this strategy as there are cultural
differences as well as ethical issues that act as obstacles in this...