Solution
Komalavalli answered on
Sep 14 2021
Simple Lineare Regression
It is January of 2019 and you are planning your company's sales volume in high-end graphite Fly rods for 2019. Your small garage entrepreneurship has been manufacturing high-end graphite Fishing Rods since 2006 for sale by independent fishing supply stores around your region. You have gathered the sales in units and advertising dollars for fliers and
ochures you have spent since 2006 and want to complet a regression analysis that can predict sales in units for the next year based on advertising dollars spent. You have suspected that advertising dollars (your independent variable) has had some effect on quarterly sales (your dependent variable), but you are not sure to what extent there is a direct linear co
elation. You have four tasks to complete for this first analysis. Task 1 is to complete a co
elation analysis to understand the relationship between these two variables (Advertising dollars and Sales in units. Task 2 is to create a visual representation of the relationship between sales and Advertising dollars. Task 3 is to generate a simple linear regression formula that captures the trend in sales using advertising dollars as your predictor variable. Finally, task 4 is to generate a forecast based on the regression formula for 2019. Be extra careful with the units for Advertising dollars and Sales as the table for Advertising Dollars is X$100 and the sales units are 10. When you get to Task 4, inputting the wrong unit value will throw off the calculations of EBIT. Before getting started on the four tasks below, watch the first video hyperlinked in the Assignments Tab.
Period Year Quarter Advertising Dollars (X$100) Sales (units) Annual Sales (Units)
1 2006 1 0 1
2 2 0 1
3 3 0 1
4 4 0 1 4
5 2007 1 1 2
6 2 1 2
7 3 1 2
8 4 1 2 8
9 2008 1 1.5 3
10 2 1.5 3
11 3 1.5 3
12 4 1.5 3 12
13 2009 1 2 5
14 2 2 5
15 3 2 5
16 4 2 6 21
17 2010 1 2.5 6
18 2 2.5 6
19 3 2.5 6
20 4 2.5 6 24
21 2011 1 3 7
22 2 3 7
23 3 3 8
24 4 3 8 30
25 2012 1 3.5 9
26 2 3.5 9
27 3 3.5 10
28 4 3.5 11 39
29 2013 1 4 12
30 2 4 13
31 3 4 14
32 4 4 15 54
33 2014 1 4.5 15
34 2 4.5 15
35 3 4.5 16
36 4 4.5 16 62
37 2015 1 5 16
38 2 5 17
39 3 5 18
40 4 5 18 69
41 2016 1 6 19
42 2 6 19
43 3 6 20
44 4 6 20 78
45 2017 1 7 20
46 2 7 21
47 3 7 22
48 4 7 23 86
49 2018 1 8 23
50 2 8 24
51 3 8 25
52 4 8 26 98
Task 1 There are two options for calculating the Co
elation analysis. You can use either the Data->Analysis->Co
elation Analysis or use the function Co
ell as you saw in the Video inserted in the Assignments section. Then, explain the co
elation factor you have found. Is it a postive co
elation? Would you consider it to be a strong, medium, or weak co
elation? Finally, what have you learned from this analysis and is it reasonable to complete a regression analysis on the data that could be used to predict 2019?
0.9836621188
Co
elation factor value is 0.98, which means strong postive positive co
elation between two variables Advertising dollar and Sales
If advertising dollar increases then sales will also increases
yes , since it is a positive strong co
elation
If we use these variable for regression analysis to predict it will give us reasonable prediction
Task 2 Create a visual represenation of the Sales in units and Advertising Dollars. Highlight the data and headings, then go to Insert -> X-Y Scatter plot. Input the co
ect title, legend, and trendline
Task 3 Generate a Simple Linear Regression analysis. Then create a formula using the regression coefficients to create a formula that predicts sales (dependent variable) based on Advertising Dollars Spent in a Quarter (Independent Variable). Is the regression formula "Significant" (Hint: is the P-value for the Slope of the Regression line below 0.05)
SUMMARY OUTPUT
Regression Statistics
Multiple R 0.9836621188
R Square 0.9675911639
Adjusted R Square 0.9669429872
Standard E
or 1.3967282794
Observations 52
ANOVA
df SS MS F Significance F
Regression 1 2912.2075056754 2912.2075056754 1492.7891304395 0
Residual 50 97.5424943246 1.9508498865
Total 51 3009.75
Sales Coefficients Standard E
or t Stat P-value Lower 95% Upper 95% Lower 95% Upper 95%
Intercept -0.8521566402 0.3682790538 -2.3138884262 0.0248229978 -1.5918668748 -0.1124464056 -1.5918668748 -0.1124464056
Advertising Dollars 3.2776674234 0.0848331616 38.6366293877 6.66414323490119E-39 3.1072750071 3.4480598397 3.1072750071 3.4480598397
Insert the Regression Formula Below. Second, answer whether this analysis show the coefficient for Advertising dollars to be Statistically Significant, and how do you know?
Regression Formula y = -0.85+3.27 xt ; y = Sales, xt = advertising for different time period .Advertising Dollars is significant at 1% level of significance because p-value 0,which is less than 0.01
Task 4 Part 1 of task 4 is to use the regression formula you created above to calculate sales volume (x 10 units) by quarter for 2019, including for the year, based on the various Advertising expenditures (x $10). Next, with a sales value of $250, a margin of $125 per unit, and an annual overhead costs per year of $200 per year (excluding advertising costs), calculate the EBIT (Earnings Before Interest, Taxes, and Depreciation for each level of advertising) and Sales $ per year for each level of Advertising Expenditure. Be extra careful of your units. You have a capacity to produce around 2 units per week, what is the maximum you should plan on spending for advertising per year?
Sales in Units (X100)
Advertising Expenditure per quarter (X $100) Q1 Forecast (Units) Q2 Forecast (Units) Q3 Forecast (Units) Q4 Forecast (Units) Total Year Forecast (Units) Full Year EBIT $ Full Year Sales $
$1.0 2.4 2.4 2.4 2.4 9.7 $ 2,775.0 $ 2,420.0
$1.5 4.1 4.1 4.1 4.1 16.2 $ 4,818.8 $ 4,055.0
$3.0 9.0 9.0 9.0 9.0 35.8 $ 10,950.0 $ 8,960.0
$3.5 10.6 10.6 10.6 10.6 42.4 $ 12,993.8 $ ...