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A) Presentation guidesB) 750 words I did chose IBM

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May 2023
Student Assignment Brief
This document is for CU Group students for their own use in completing their assessed work for this module and should not be passed to third parties or posted on any website. If you require this document in an alternative format, please contact your Module Tutor.
    Assignment Information
    The work you submit for this assignment must be your own independent work, or in the case of group assignment your own groups’ work. More information is available in the ‘Assessment Task’ section of this assignment
    Module Name:
    International Business and Globalisation
    Module Code:
    Assignment Title
    Enriching the global market
    Assignment Due:
     i.e, 26/01/2023 at 16:00 UK Time (or time period if appropriate)
    Assignment Type:
Only one of the following apply to this assignment task.
    |_| Pass or Fail
(Core Assessment)
You will be provided with either a pass or a fail grade. You will have to successfully complete your assessment before the end of the module.
    |_| Percentage Grade
(Applied Core Assessment)
You will be provided with an overall grade between 0% and 100%. You have one opportunity to pass the assignment at or above 40%.
    Assignment Task
    Title: Enriching the global market
All industries, including business, are becoming more interdependent, which presents both challenges and problems. Organisations today must adapt to global problems, regardless of their stage of corporate development. Free movement,
and development, technological change, changes in demographics, politics, and climate, as well as changes in traditions and culture, are some of the international business and globalisation concerns to take into account. Similar to this, labour costs play an important role in preserving and expanding market share.
You are required to complete two activities (A & B) for this assignment.
Activity A [group activity]: You are required to:
· Form a group of 4/5 to work together to prepare and deliver a 20 minutes presentation [15 minutes presentation and 5 minutes Q/A] on the strategic importance and effects of expanding a worldwide organisation to address the issue(s) that you identified.
· Pick a company in the FinTech.
· Evaluate all available internationalisation and market entry methods critically.
· Pick the strategies appropriate for maintaining and growing their market share in global markets.
· Investigate the concepts of pertinent foreign trade theories that are pertinent to the transport industry and company of your choice.
XXXXXXXXXXNote: all will be awarded equal marks for ‘Activity A’ as this is a group activity.
Activity B [individual work]: You are required to:
· Write a 750-word report that covers the same material and criteria as the presentation.
· Submit both the presented slides and report together on ‘Microsoft Word’ format (i.e. no pdf).
Note: marks will be awarded individually for ‘Activity B’ as this is an individual work.
Some points to consider.
1. The audience: Middle managers who will be promoted to senior strategic management roles will be the audience for this presentation and the report.
2. Choice of the organisation: You and your tutor can talk about the choices for the selected company during tutorial.
3. Learning outcomes to cover: The first, second, and third learning outcomes should be covered in the presentation and report.
Submission Instructions:
· Presentation: All the members in each group must be present in person and deliver F2F presentation.
· Each student must submit both the presentation slides and individual report on respective submission area on Aula. I
· Formatting of submission should be Microsoft Word but not PDF.

    Marking and Feedback
    Your assignment will be marked . Provisional grades will be released . Feedback will be provided .
Details of the marking criteria for this task can be found at the bottom of this assignment
    Module Learning Outcomes:
The Learning Outcomes for this module align to the marking criteria which can be found at the end of this
ief. Ensure you understand the marking criteria to ensure successful achievement of the assessment task. The following module learning outcomes are assessed in this task:
1. Appraise the importance and impact of global trade and globalisation.
2. Critically analyse the relevance of concepts, analytical tools and theories associated with international business
3. Critically evaluate the range of international business strategies undertaken by international businesses.
    Assignment Support and Academic Integrity
    Late Submission
If you are not able to complete your coursework on time due to extenuating circumstances*, the ONLY way to receive an extension (up to 5 working days) or a defe
al (anything longer than 5 working days) is to apply using the online portal where you will also be able to find more information about extensions and defe
als any evidence required.
*Extenuating circumstances are defined by CU as ‘genuine circumstances beyond your control or ability to foresee, and which seriously impair your assessed work’. Please note that you will need to provide third party evidence to support your reasoning for requiring an extension or defe
al. Your course tutor is NOT able to approve an extension or a defe
al. If you have not completed the official forms, your work will count as not submitted and receive a zero mark.
Spelling, Punctuation, and Grammar:
You are expected to use effective, accurate, and appropriate language within this assessment task.
Academic Integrity:
The work you submit must be your own work. We use detection software and make routine checks for evidence of academic misconduct. Definitions of academic misconduct, including plagiarism, self-plagiarism, and collusion can be found on the Student Portal. All cases of suspected academic misconduct are refe
ed for investigation, the outcomes of which can have profound consequences to your studies. For more information on academic integrity please visit the Academic and Research Integrity section of the Student Portal.
Support for Students with Disabilities or Additional Needs:
If you have a disability, long-term health condition, specific learning difference, mental health diagnosis or symptoms and have discussed your support needs with health and wellbeing you may be able to access support that will help with your studies.
If you feel you may benefit from additional support, but have not disclosed a disability to the University, or have disclosed but are yet to discuss your support needs it is important to let us know so we can provide the right support for your circumstances. Visit the Student Portal to find out more.
    Guidance Notes and Considerations
Access, Foundation and Undergraduate
You should use APA 7th edition style of referencing.
Referencing guidance can be accessed on the Li
ary’s LibGuides pages.
You should use OSCOLA referencing.
Referencing guidance can be accessed on the Li
ary’s LibGuides pages.
    Use of Sources and Information
You can access high quality, authoritative information via the li
ary. Use LibGuides to access Locate, BibliU and research guidance.
    Academic Writing Resources
There are a variety of academic writing resources available which can be accessed via LibGuides. These writing guides can help with different types of assessment as well as important writing skills needed for university.
Glossary of Assessment Terms for Assessment Writing – this is an A-Z that covers the majority of terms used in assessment
iefs, learning outcomes and feedback throughout the CU Group. If you would like any further support with your assessment, you can contact your Academic Writing Developer or visit the Academic Writing LibGuides page.
If you would like to book an Academic Writing appointment for support with your assessment you can visit the AWS webpage ,or you can contact your Writing Developers by email:
    Academic Integrity Guidance
The best way to avoid academic misconduct is to follow appropriate academic and referencing conventions.
Further guidance on academic integrity and conduct can be found using LibGuides.
Collusion between students (where sections of your work are similar to the work submitted by other students in this or previous module cohorts) is taken extremely seriously and will be reported to the Academic Conduct Panel. This applies to all coursework and exam answers. If you would like more guidance on understanding collusion, you can find it on LibGuides.
If an assessment suspected of involving a
each of academic integrity is found to display a marked difference in writing style, knowledge and skill level from that demonstrated elsewhere on the course, you may be required to undertake a Viva Voce in order to prove the coursework assessment is entirely your own work.
Proofreading of assessments by CU approved proofreaders is permitted. There is a list of approved proof readers along with guidelines for use. However, please remember that proofreading is a lengthy and detailed process for which there is a cost. If you decide to use a proofreader, please take this into account and contact them at least 10 days in advance of your assessment deadline. 
You must not submit work for an assessment that you have already submitted (partially or in full), either for your cu
ent course or for another qualification of this university, unless this is specifically provided for in your assessment
ief or specific course or module information.
It is important to realise that as a student you should not submit all or part of an assessment for which you have already received academic credit, to be used for an assessment in a different module. Reusing your own work in this way is called self-plagiarism. Where you wish to refer to some of your own work you must reference it in the same way that you reference work by other people.
Coventry University Generic Assessment Criteria: Undergraduate
    Mark band
    Meets learning outcomes
    1st - Exceptional work with very high degree of understanding, creativity, and critical/analytic skills. Evidence of exceptional research well beyond minimum recommended using a range of methodologies. . Exceptional understanding of knowledge and subject-specific theories. Demonstrates creative flair, a high degree of originality and autonomy.
Exceptional ability to apply learning resources. Demonstrates well-developed problem-solving skills. Work completed with very high degree of accuracy and proficiency and autonomy. Exceptional communication and expression, significant evidence of professional skill set. Student evidences deployment of a full range of exceptional technical, including proficiency in the English Language, and/or artistic skills.
    1st - Excellent work with clear evidence of understanding, creativity and critical/analytical skills. Thorough research well beyond the minimum recommended using methodologies beyond the usual range. Excellent understanding of knowledge and subject-specific theories with evidence of considerable originality and autonomy.
Excellent ability to apply learning resources. Demonstrates consistent, coherent substantiated argument and interpretation. Demonstrates considerable creativity and clear problem-solving skills. Assessment completed with accuracy, proficiency, and considerable autonomy. Excellent communication and expression, some evidence of professional skill set. Student evidences deployment of a highly developed range of technical, including proficiency in the English Language, and/or artistic skills.
    2:1 - Very good work demonstrating strong understanding of theories, concepts and issues with clear critical analysis. Thorough research, using established methodologies accurately, beyond the recommended minimum with little, if any, i
elevant material present. Very good understanding, evidencing
eadth and depth, of knowledge and subject-specific theories with some originality and autonomy.
Very good ability to apply learning resources. Demonstrates coherent substantiated argument and interpretation. Demonstrates some originality, creativity and problem-solving skills. Work completed with accuracy, proficiency, and autonomy. Very good communication and expression with evidence of professional skill set. Student has a thorough command of a good range of technical, including proficiency in the English Language, and/or artistic skills.
    2:2 - Good understanding of relevant theories, concepts and issues with some critical analysis. Research undertaken accurately using established methodologies, enquiry beyond that recommended may be present. Some e
ors may be present and some inclusion of i
elevant material. Good understanding, with evidence of
eadth and depth, of knowledge and subject-specific theories with indications of originality and autonomy.
Good ability to apply learning resources. Demonstrates logical argument and interpretation with supporting evidence. Demonstrates some originality, creativity and problem-solving skills but with inconsistencies. Expression and presentation mostly accurate, proficient, and conducted with some autonomy. Good communication and expression with appropriate professional skill set. Student consistently demonstrates a well-developed range of technical, including proficiency in the English Language, and/or artistic skills.
3rd Class
    3rd - Meet the learning outcomes with a basic understanding of relevant theories, concepts and issues. Demonstrates an understanding of knowledge and subject-specific theories sufficient to deal with concepts. Assessment may be incomplete and with some e
ors. Research scope sufficient to evidence use of some established methodologies. Some i
elevant material likely to be present.
Basic ability to apply learning resources. Demonstrates ability to devise and sustain an argument. Demonstrates some originality, creativity and problem-solving skills but with inconsistencies. Expression and presentation sufficient for accuracy and proficiency. Sufficient communication and expression with basic professional skill set. Student demonstrates technical, including a basic level of proficiency in the English Language, and/or artistic skills.
    Fails to achieve learning outcomes
    Fail – Outcomes not met. Limited understanding of
Answered 4 days After Jan 22, 2024


Deblina answered on Jan 26 2024
11 Votes
IBM, or International Business Machines Corporation, holds a storied legacy as a global technology and innovation leader. Founded in 1911, IBM has evolved over the years, consistently adapting to the dynamic landscape of the tech industry. With a presence in over 170 countries and a diverse portfolio spanning cloud computing, artificial intelligence, and quantum computing, IBM stands as a testament to the power of continuous innovation.
The boundaries of business are no longer confined by geographical limits. Instead, companies must navigate a global landscape marked by interdependence and rapid change. Internationalization is not just an option but a strategic imperative for organizations aiming to expand their reach, mitigate risks, and tap into new growth opportunities.
The complexities of global markets require businesses to adopt a proactive stance in addressing challenges and leveraging opportunities. As we explore IBM's journey in internationalization, we aim to uncover the strategic importance and effects of expanding a worldwide organization in the face of these challenges.
Global Economic Conditions:
Challenges: IBM operates in an environment where global economic conditions can significantly impact its business. Economic downturns, fluctuations in cu
ency exchange rates, and trade tensions can pose challenges to international expansion.
Opportunities: On the flip side, a globally diversified portfolio allows IBM to leverage growth opportunities in emerging markets with robust economic growth. By strategically aligning with countries experiencing technological advancement, IBM can tap into new markets and revenue streams.
Regulatory Environments:
Challenges: Navigating diverse regulatory landscapes across countries is a perpetual challenge. Varying legal frameworks, compliance requirements, and data protection regulations demand a nuanced approach to ensure adherence while maintaining operational efficiency.
Opportunities: By proactively addressing regulatory challenges, IBM can establish itself as a trustworthy partner for clients worldwide. Furthermore, aligning with favorable regulatory environments allows the company to streamline its operations and foster innovation.
Cultural Differences:
Challenges: Cultural nuances can pose significant challenges in international business. Differing communication styles, business etiquettes, and consumer behaviors require a keen understanding to avoid misunderstandings and cultural missteps.
Opportunities: IBM can turn cultural differences into an asset by fostering a diverse and inclusive organizational culture. By em
acing cultural diversity, the company can gain insights into local markets, enhance creativity, and...

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