These assignments will relate to CSR research regarding the topics we cover, in class and current events. TheseInternetassignments will be worth a total of thirty points, which is TEN (10) points...

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16-Aug-13
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Introduction
The paper critical analyzes the concept of CSR and business ethics in marketing as well
as advertisements to consumers in light to ethical practices, unethical practices and various
corporate governance practices follower by the companies today. As in other function of a
company, the decision to market a product also involves certain ethical and unethical outlooks
and decisions that a company makes. All the decisions and plans for marketing have impact on
the way product is marketed, its impact of the company’s image, competitors and society. The
paper focuses on all the elements su
ounding the value of ethics in marketing, with special focus
to marketing communication, promotional and pricing strategies used by the companies.
Business Ethics
Business Ethics are a form of professional ethics or corporate ethics examining ethical
principles as well as moral of ethical problems su
ounding the business environment. Business
ethics is applied to forms as well as aspects of business conduct and it decides the conduct of
employees of an organization and the business house as a whole (Elibol, 2009). Two types of
usiness ethics are normative and descriptive ethics. The corporate practice of business ethics is
mainly limited to normative ethics. Business ethics are necessary in an organization to align the
conduct of employees and organization to the mission, vision and goal of the company. It
decides on whether a company has an ethical framework or is resorting to unethical practices of
trade and business (Hunt, 2006).
(Stanley Krolick, 1998) defined for styles of ethical decision making. The first style
identified by him was individualistic which was primarily driven by personal survival,
preservation as well as natural reason. Krolick defined second style as the altruists, a person who
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is majorly concerned for others. Pragmatists are the third style of ethical decision making, which
is defined as the person who behaves depending upon the situations. The fourth style was the
idealist which means that the decisions are influenced by principles and rules.
Business ethics sometimes clashes as well as overlaps with the fundamental purposes of
the company. For e.g. primary aim of the company could be to maximize the return for its
shareholders, but still it is sometimes deemed unethical in a way the company considers interests
of the class of stakeholders (La
ai, 2007). Another important aspect of business ethics is
corporate governance and corporate social responsibility. Corporate governance policies decides
the ethical framework of the company, as the executives, board members and all other employees
of the company are required to abide by the same set of procedures (La
ai, 2007).
The companies attributing some part of their earning to the society and environment are
likely to get more goodwill in the long run (Kirk, n.d.). For e.g. Go Green logo by many
companies like GE and Philips has helped them attain more goodwill. Also, being socially
esponsible through environment friendly products of through sacrificing a very small portion of
product profit towards society helps the organization in getting positive marketing from its target
customers.
Advertisement Ethics
Marketing ethics are a subset of business ethics. Ethics in marketing a product are
primarily related to pricing, promoting, and communicating a product. Most...