BBQfun simulated business
Assessment Materials BBQ fun
BSBMKG501 Identify and evaluate marketing opportunities 2nd edition version: 3
Page 1 of 36
BBQ fun
Table of contents
Chapter 1 – Business plan (excerpt) ............................................................... XXXXXXXXXX2
Chapter 2 – Organisational chart and management profiles ......................... XXXXXXXXXX3
Chapter 3 – Management responsibilities ..................................................... XXXXXXXXXX4
Chapter 4 – Budget summary ........................................................................ XXXXXXXXXX5
Chapter 5 – Operational plan ........................................................................ XXXXXXXXXX6
Chapter 6 – Description of operations ........................................................... XXXXXXXXXX9
Chapter 7 – Organisational risk register ........................................................ XXXXXXXXXX10
Chapter 8– Marketing plan ........................................................................... XXXXXXXXXX12
Chapter 9 – Sales and marketing policy ....................................................... XXXXXXXXXX24
Chapter 10 – BBQ fun Privacy Policy ........................................................... XXXXXXXXXX26
Chapter 11 – Anti-discrimination policy ....................................................... XXXXXXXXXX30
Chapter 12 – Procurement policy and procedures ........................................ XXXXXXXXXX31
Chapter 13 – List of preapproved suppliers .................................................. XXXXXXXXXX36
Assessment Materials BBQ fun
BSBMKG501 Identify and evaluate marketing opportunities 2nd edition version: 3
Page 2 of 36
Chapter 1 – Business plan (excerpt)
From BBQ fun business plan FY 2016/17
About BBQ fun
BBQ fun was established in 2009 by cu
ent CEO, Pat Mifsud. BBQ fun offers an
extensive product range, incorporating both local and imported goods.
Since 2010, the increasingly competitive retail environment, technological change,
changes in consumer buying patterns and consumer confidence has led to disappointing
sales. However, BBQ fun intends to return to healthy sales of $11 million in 2016 through
uilding on its organisational strengths, through targeted marketing strategies aimed at
key segments and through exploiting marketing opportunities.
Cu
ently, BBQ fun operates two stores, one in Brisbane (Kenmore), and one on the Gold
Coast.
BBQ fun is seeking business and marketing opportunities that could lead to interstate or
national expansion if viable and scalable.
Mission
● To provide our customers with great value outdoor lifestyle products and second-
to-none customer service.
Vision
● To be, within five years, south east Queensland’s leading outdoor lifestyle retailer.
Values
● Quality
● Customer value
● People: Active encouragement of safety, teamwork, diversity, excellence,
innovation and continuous improvement.
Strategic directions
The strategic context in which BBQ fun will achieve its mission and vision is through:
● engaging with customers through promotion and market research
● building reputation for quality products and quality customer service
● supporting people to perform via training and performance management
● controlling costs.
● increasing sales revenue and profitability.
Assessment Materials BBQ fun
BSBMKG501B Identify and evaluate marketing opportunities 2nd edition version: 1
© 2012 Innovation and Business Industry Skills Council Ltd Page 3 of 36
Chapter 2 – Organisational chart and management profiles
BBQ fun organisational chart
Board of Directors
and
CEO Pat Mifsud
Chief Financial
Office
Riz Mehra
Operations
General
Manage
Kim Chen
HR Manage
Les Goodale
Manager
Marketing
Sam Lee
Manager
Brisbane
Pat Sweeney
Manager Gold
Coast
Alex Mitchell
Assessment Materials BBQ fun
version: 1
Page 4 of 36
Chapter 3 – Management responsibilities
Pat Mifsud, CEO
Pat is responsible for working with the Board of Directors to oversee the business, set
overall strategic directions, manage risk, and authorise large financial transactions.
Riz Mehra, Chief Financial Officer
Riz is responsible for preparing quarterly financial statements and overall budgeting. Riz is
also responsible for overseeing budgets for cost centres and individual projects. At
completion of financial quarters and at the end of projects, Riz is responsible for viewing
udget variation reports and incorporating information into financial statements and
financial projections.
Kim Chen, Operations General Manager
Kim is responsible for the day-to-day running of the company. Kim oversees the
coordination of all operations. Kim is responsible for sponsoring projects which affect
operations of the organisation as a whole. Kim works with the HR manager to coordinate
systems and projects to achieve company-wide synergy.
Les Goodale, Human Resources (HR) Manager
Les is responsible for the productive capacity and welfare of people at BBQ fun. With the
Operations General Manager, Les works to co-ordinate projects and management systems
such as performance management, recruitment, and induction.
Sam Lee, Marketing Manager
Sam is responsible for the management of all aspects of marketing. Sam manages the
activities of the marketing team.
Pat Sweeney, Manager: Brisbane (Kenmore)
Pat is responsible for the management of all aspects of the Brisbane store.
Alex Mitchell, Manager: Gold Coast
Alex is responsible for the management of all aspects of the Gold Coast store.
Assessment Materials BBQ fun
version: 1
Page 5 of 36
Chapter 4 – Budget summary
BBQ fun 2016/17 Approved budget by activities to be undertaken
Income:
Sales $11,000,000 Ba
ecues and related equipment.
Investment income $1,567,000 Real estate investment income and rental of
office space.
Cost of goods sold (COGS) $5,890,000 Cost of provision of goods, purchase of stock,
distribution.
Gross profit $6,677,000 Gross profit.
Expenses:
Wages, salaries and on costs $2,567,890 Wages, salaries, superannuation, work cover
insurance, payroll tax.
Consultancy fees $50,000 Project management: WHS management
system; change management.
Communication expenses $42,000 Telephone, ISP costs, IT support