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1 BUSN20016 RESEARCH IN BUSINESS, T2, 2017 ASSESSMENT 3 Project Title: Comparative analysis on impact of adopting design thinking on four chosen Australian banks NAME OF THE STUDENT: Student ID:...

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BUSN20016 RESEARCH IN BUSINESS, T2, 2017
ASSESSMENT 3
Project Title: Comparative analysis on impact of adopting design
thinking on four chosen Australian banks
NAME OF THE STUDENT:
Student ID:
Tutor’s name:
Campus:
ASSESSMENT SHEET
Criteria Total
marks
Marks
obtained
Overall comments
A statement of the problem, research aim, objectives
and research questions
10
Justification and potential output of the research 10
Conceptual framework 10
Methodology, organisation of the study, project
udget and schedule
10
Accurate referencing, use of co
ect English and
logical sequences between
sentences and paragraphs and a good introduction
10
Total = 50
Mark reduction for Turnitin similarity (It's up to the
markers and unit coordinator's judgement)
Mark reduction for late submission(5% mark
eduction for each day of late submission)
Grand Total= 50
Key to grading and co
esponding marking scale:
HD (42.5 and above out of 50 marks): Student demonstrates outstanding understanding and interpretation
of all aspects of the criteria.
D XXXXXXXXXXto 42.24 out of 50 marks): Student demonstrates excellence in understanding and interpretation of
almost all aspects of the criteria with some minor co
ections or additions needed.
C XXXXXXXXXXto 37.24 marks out of 50 marks): Student demonstrates very good understanding and
interpretation of most aspects of the criteria with some need for additional work, additions or improvement.
P (24.75% to 32.24% marks): Student demonstrates good understanding and interpretation of the criteria to
wa
ant the award of a Pass but requires considerable additional work, additions or improvement.
F (below 24.7%): Student demonstrates an unsatisfactory understanding and interpretation of the criteria and
equires major additional work, additions or improvement to achieve a passing grade.
(Month), (Year)
2

Table of Contents
1.0. Introduction .................................................................................................................. XXXXXXXXXX3
2.0. Problem statement ............................................................................................................ XXXXXXXXXX3
3.0. Aim and objectives
esearch questions ........................................................................... XXXXXXXXXX3
4.0. Justification and potential output of the research ......................................................... XXXXXXXXXX4
5.0. Conceptual framework and hypothesis development .................................................... XXXXXXXXXX4
5.1. Design thinking definition and use ............................................................................. XXXXXXXXXX4
5.2. Impact of design thinking ........................................................................................... XXXXXXXXXX4
5.3. Design thinking in the banking sector ......................................................................... XXXXXXXXXX5
5.4. Hypothesis development ............................................................................................. XXXXXXXXXX5
6.0. Methodology ...................................................................................................................... XXXXXXXXXX6
6.1. Research Approach and sources of data ......................................................................... XXXXXXXXXX6
6.2. Proposed data collection and analysis techniques ........................................................... XXXXXXXXXX6
6.3 Organisation of the study ................................................................................................. XXXXXXXXXX6
6.4. Budget, Project Activities and Gantt chart ...................................................................... XXXXXXXXXX7
7. References ..........................................................................
Answered Same Day May 29, 2020 BUSN20016 Central Queensland University

Solution

Akansha answered on Jun 01 2020
135 Votes
IMPACT OF RESOURCE BASED VIEW
1
IMPACT OF RESOURCE BASED VIEW
UNIVERSITY NAME:
STUDENT NAME:
DATE:
Contents
INTRODUCTION    1
PROBLEM STATEMENT    2
AIMS AND OBJECTIVES/ RESEARCH QUESTIONS    3
Research Questions:    4
JUSTIFICATION AND POTENTIAL OUTPUT OF THIS RESEARCH    4
CONCEPTUAL FRAMEWORK AND HYPOTHESIS DEVELOPMENT    4
Resource-based view definition and uses    4
Impact of resource-based view    5
Resource-based view in KPMG    7
HYPOTHESIS DEVELOPMENT    8
METHODOLOGY    9
PROPOSED DATA COLLECTION AND ANALYSIS TECHNIQUES    10
Population    10
SAMPLING    10
VARIABLE AND ANALYSIS    10
ORGANISATION OF THIS STUDY    11
PROJECT ACTIVITIES, BUDGET, AND GANTT CHART    11
CONCLUSION:    15
REFERENCES:    15
INTRODUCTION
How innovative technology and strategies helps in improving the company performance is a significant research problem which needs to be analysed to accomplish goals. A useful and unique strategy has been adopted to examine the impact of the resource-based view which provides a competitive advantage over the competitors. The basic justification of the resource-based view is that the performance of the company is decided by the unique resources it owns which makes it different from the competitors in the marketplace. When the Resource view strategy is applied to scrutinise the effect of the unique resource on the company competitive advantage, it is considered as the best strategy to keep shine in the crowd. KPMG is a professional service company that has exceptional expertise in the tax and advisory, and audit and insurance providing their services globally. The KPMG mainly focuses on its corporate values, clear mission and vision to achieve success which makes it different from their competitors. The company respects the cultural diversity and believes to have human resources from vi
ant culture to
ing out best in the people. It has given freedom of communication so that employees may able to interact with each other freely. The company believes in having a superior human resources power to
ing success and retaining their position among the competitors (Zhuang & Lederer, 2012).
The Resource-based view mainly argues that company possesses a resource which helps them to attain competitive advantage and long-term performance goals.
The organisation of this given assignment will be as follows; the introduction section will be a research proposal which will be followed by the problem statement, Research questions/objectives, Justification for the proposed proposal and expected results will be explained in this part. The next part will include the conceptual framework and research hypothesis which will be followed by a research methodology. In the last, Organization of the study, Gantt chart, schedule chart, and proposed budget will be added to elaborate the assignment. The conclusion will be added in the last to find the finding of the fact.
PROBLEM STATEMENT
Resource-based view synchronises with the company competitive advantage with its internal and external resources. It becomes a tool for maximising the company productivity and profitability. According to the research, resource-based view misses the operational validity and managerial implication. The resource-based theory explains that the company manager has to obtain and construct strategic resources that come across the criteria rareness, valuable, non-substitutional and non-imitable and how these elements can be developed. But the theory never explains how a manager can perform it. The resource-based view
ings many regresses. The company who can put their best in various practice can be undertaken by the firm who have a better capability to use these practices is the issues which is not recognised in the resource-based theory. The resource-based theory cannot be applied in small-scale firms which have only static resource. Therefore the project aims to find out how these theories are beneficial and impact the company performance with using its unique resources which makes them different from their competitors. To understand this theory, it is necessary to get these terms:
· Competitive advantage: It is the implementation of this technology which is not identified by the competitive firms that provide; cost reduction, exploitation of market opportunities, and competitive threats neutralisation.
· Resources: It comprised of numerous sources resources which a firm own in the form of human resources, corporate values and many more.
· Capabilities: It is the firm ability to utilise its resources in the best possible manner to gain competitive advantage.
In this report, the focus is on the KPMG company that how it maintains the successful implementation of the Resource-based view.
AIMS AND OBJECTIVES/ RESEARCH QUESTIONS
Aim: This research aims to examine the impact of the resource-based view on the company performance and how it maintains a competitive advantage over their competitors. The focus of this given report is on the KPMG services in Australia that how it retains it position for many years with its unique resources. The analysis focuses on the strength and weakness of the resource-based view theory and attempts to answer some question related to it are as follows:
Research Questions:
RQ1: Does the resource-based view have the impact on the company competitive advantage?
RQ2: How will be the company effects if it adopts resource-based view strategy?
RQ3: Does the company performance changes after the resource-based view strategies?
JUSTIFICATION AND POTENTIAL OUTPUT OF THIS RESEARCH
By reviewing various journal articles, it is to be believed that the authors mostly focused on how resource-based view can be analysed based on several elements but they didn't explain how a company performs resource-based view effectively. This study focuses on the impact of the resource based to gain the competitive advantage over the competitors. The research is very essential to know how the companies can procure maximum benefit from its resources and gain a competitive advantage in the massive competitions. The research also explains that limitation of this study that company has many ideas to explore this strategy but no ways to perform it effectively.
The research will benefit the large-scale company to develop a unique resource strategy to
ing more productivity and profitability. The large scale business will be the end users most of the time as they use a flexible resource to conduct business activities. The resource-based view will help the company to focus on the internal resources rather than making the big investment to win the competitive environment (Rai & Patnayakuni, 2017).
CONCEPTUAL FRAMEWORK AND HYPOTHESIS DEVELOPMENT
Resource-based view definition and uses
According to Sircar &Turnbow (2015), the resource-based view is a strategy that shows resources as a key to increase the...
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