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Promotional Strategy Create a new brand strategy for a Miami-based company of your choosing. Identify areas where improvement is needed. Select at least one traditional (non-Internet) mass-market...

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Promotional Strategy
Create a new
and strategy for a Miami-based company of your choosing.
Identify areas where improvement is needed. Select at least one traditional (non-Internet) mass-market media option and one new (social media) option for advertisements. Provide samples of suggested advertisements.
Ru
ic
Criteria    Value
Selected a Miami-based company.    10
Identified areas where improvement was needed.    10
Selected at least one non-Internet, mass market form of advertising.    10
Selected at least one social media option for advertising.    10
Provided at least one sample advertisement for each of the mediums selected.    10
Thoroughly explained all answers provided.    40
Grammar    10
Answered Same Day Jan 31, 2021

Solution

Kishor answered on Feb 04 2021
159 Votes
What Everyone Must Know About MIAMI COCKTAIL INC
New York City and San Francisco may get recognition as the birthplaces of the advanced cocktail creation movement, but almost two decades
after the first speakeasies opened, Miami remains the USA’s most thrilling cocktail city. Miami Cocktail Co. is a small business making cocktails
from the best natural ingredients. Miami hospitality veterans Ross Graham and Simon Benstead found this company. Miami Cocktail Inc is highly
authentic and dedicated to high-quality cocktails with a taste that delivers. Even their small-batch cocktails are handcrafted, organically certified,
with only the finest all-natural ingredients. With their humble commencements in a cinde
lock building in the Wynwood area of Miami, these
crafted cocktails started getting noticed. Miami Cocktails has grown gradually and steadily. They are offering cocktails to local Miami retailers. In
the cu
ent competition, they are now in some most apperceived outlets across the US. Both entrepreneurs were not comfortable with the
pre-made cocktail offerings available in liquor stores during their initial days, so they began making with no added sugar, certified organic base
and small-batch cocktails with the best ingredients.

Their first product package included a blood orange mimosa (with a California sparkling
wine), a sunset sangria (with Spanish red), and a copper pot margarita (with Blue Weber
Agave wine) -all bottled, and used as the pillars for these various...
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