Sustainable Competitive Advantage Describe the circumstances under which a firm chooses a...

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Sustainable Competitive Advantage    Describe the circumstances under which a firm chooses a low-cost strategy to attain sustainable competitive advantage. What about the situations when a differentiation strategy is adopted? Provide specific real-world examples. Guided Response: In 300 words or more, please, provide your response to the above discussion question. You may research the current events websites listed in the recommended resources for ideas of real-world examples.

Soumi · Accepted Answer

Running Head: SUSTAINABLE COMPETITIVE ADVANTAGE	1
SUSTAINABLE COMPETITIVE ADVANTAGE	4
SUSTAINABLE COMPETITIVE ADVANTAGE
Discussion Post (Managerial Economics-Sustainable Competitive Advantage)
Sustainable competitive advantage is a strategy used by organization to survive the global market. As suggested by Bhakar, Kaurav, Parashar and Sankpal (2016), sustainable competitive advantage can be defined as the advantage, which is long-term and cannot be duplicate or surpass by the competitors. They are the organization’s assets, abilities or attributes which are unique to the organization, which provides the superior position over the competitors. There are many strategies, which can provide organization a sustainable competitive advantage such as pricing power, powerful brand, low cost pricing, adaptive product line and strategic assets. 
As suggested by Liu, Li and Li (2019), low-cost strategy can be defined as the pricing strategy in which organization offer low price of the products to the customers so that demand and gain of the market share can be stimulated. It is one of the important marketing strategies, which can be used by the organization.

Sustainable Competitive Advantage Describe the circumstances under which a firm chooses a low-cost strategy to attain sustainable competitive advantage. What about the situations when a...

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