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NEWS & TRENDS
April 9, 2013, 7:22 p.m. ET
The New Résumé: It's 140 Characters
Some Recruiters, Job Seekers Turn to Twitter, but Format Is a Challenge; Six-Second Video Goes Viral
By RA CHEL EMMA SILV ERMA N and LA UREN WEBER
Twitter is becoming the new job board. It is also becoming the new résumé.
Fed up with traditional recruiting sites and floods of irrelevant résumés, some recruiters are
turning to the social network to post jobs, hunt for candidates and research applicants.
Job seekers, in turn, are trying to summarize their CVs
in 140 characters or six-second videos.
Twitter, which was founded in 2006, isn't yet
revolutionizing recruiting, but some employers are
already using it to great advantage, citing quick, direct
contact with candidates and access to broad networks.
The appeal will grow as the site develops, says Josh
Some recruiters say Twitter has transformed their
prospecting and hiring, helping them identify
Bersin, principal and founder of Bersin by Deloitte, a
candidates they wouldn’t have found otherwise,
human resources research firm owned by Deloitte
but others say the messaging platform has some
way to go before it can replace LinkedIn,
Consulting LLP. "Companies see its potential and they
Facebook or other job-hunting tools. Lauren
Weber reports. Photo: Twitter. know that over time it'll get more sophisticated,"
allowing recruiters to target the right individuals with
both sponsored tweets—essentially, jobs ads—and regular tweets, he said.
Others remain skeptical.
For one, the rules of recruiting on Twitter are still
unclear: Should job seekers only post on professional
matters, or are personal updates fair...