Review the case study entitled “Evaluating Vision and Mission Statements at Harley Davidson.”...

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Review the case study entitled “Evaluating Vision and Mission Statements at Harley Davidson.” Alternatively, you may choose an organization of your choice; however, be sure to include a copy of the vision and mission statement in your submission. Address the questions posted.

Use Saudi Electronic University academic writing standards and APA style guidelines, citing references as appropriate. Submit your findings in a 2-4 page document in the Assignment Dropbox.

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Robert · Accepted Answer

1 
 
Introduction 
Harley-Davidson was founded in 1903 and it has its several branches which work to provide 
the best of the given services of the company. It has various segments working in fields of 
financial services and motor business. The company offers different models from its different 
5 platforms. Outside US, the second country where it has started assembling its operations is 
India (About the company, 2017). 
There are differences between the company’s slogan, mission and vision statements. Slogan 
is made to instantly catch up the attention of the customers or it can be called as one of the 
marketing tool. Mission statement explains the line over which the company wants to move 
on. Vision statement explains the future course of actions to substitute the company’s plan in 
the long run.
Harley-Davidson’s Mission Statement 
The mission statement of the company says that the company fulfils the dreams of 
motorcyclists and that of general public through providing them different experience of 
motorcycling. It also meant to expand the service products of the company such as motor 
cycles and other related branded products in various segments of the markets.  
By analysing the above mentioned mission statement of the company it has been found that it 
has met few characteristics of the mission statement such as it has clearly mentioned the 
products it has been offering to its customers. The services attached with the product come 
along to serve its customer better after sale of the product. This is the first characteristic of 
the mission statement which has been mentioned in the table and has been met by the given 
mission statement of the Harley Davidson company. Also, it has specified the customers or 
the group to whom it needs to target to sell its branded products. These are basically the 
motorcyclists which are being distinguished from that of rest of general public.

Review the case study entitled “Evaluating Vision and Mission Statements at Harley Davidson.” Alternatively, you may choose an organization of your choice; however, be sure to include a copy of the...

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