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Press Release Raissa Mattar Castro Novaes XXXXXXXXXX Professional Writing Alyssa O’Brien Tuesday, 10 October 2017 Announcing the #50 Australian Translators Association International Conference 2017...

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Press Release
Raissa Mattar Castro Novaes
Professional Writing
Alyssa O’Brien
Tuesday, 10 October 2017
Announcing the #50 Australian Translators Association International Conference 2017
Sydney, Australia / 10 – 17 November 2017
Translators do more than translate
Practice and Research
Key words: translation, CAT tools, machine translation, literature translation, audiovisual translation, accessibility
Jorge Luis Borges — head of the Australian Translators Association, novelist, poet, screenwrite
Samuel Beckett — theatre director, poet, cricketer, novelist
Haruki Murakami — novelist, screenwriter, author, translato
Dr Annie Hall – University of NSW
Walter Benjamin — literary critic, essayist, translator, philosophe
Dr Beth Smith – Monash University
Sophia King – RMIT University
Julio Cortázar — poet, novelist, screenwriter, translato
Mamun Ala – Flinders University
Cecilia Meireles — poeticise, journalist, professo
SYDNEY – October 5, 2017 – The Australian Translators Association announce with great pleasure that its #50 Australian Translators Association International Conference will take place in Sydney from 10 – 17 November 2017. The event will highlight innovations in the area of translation, interpreting and related fields focusing on new technologies, the act of translating itself and research papers. Proposals in areas that are not fully explored and new areas, as well as innovative approaches to well-known topics such as lexical choices in translation, the use of Computer-Assisted Translation tools (CAT tools) and machine translation will be discussed, as well as aspects of audiovisual translation (AVT). The conference aims to attract translators, language practitioners, interprets, academics, support groups, and the audiovisual translation from Australia.
The Australian Translators Association Conference has many years of experience in providing great lectures to professionals that are interested in improving its translation skills. The association is recognised by NAATI as one of the most respected institutions in Australia. Jorge Luis Borges, writer, translator and head of the Australian Translators Association, is thrilled with the event. “It’s amazing for us to have professionals as Dr Annie Hall in our team. Her constant will to step out of her comfort zone as a professional is inspiring”, he says.
Hall defends the use of CAT tools and promotes the idea that machine translation can be extremely useful and save plenty of time in the day-by-day of the translator. “Machine translation will never substitute a human translation, that’s a fact, but we can use it to save time and optimise our work. CAT tools are extremely useful and necessary, and colleagues often take it for granted, which is a shame. I gain approximately two hours of work per day because of it.”
Mayra Walsh, part of Dragonfly Consulting and Translation Services, will present a paper on translating in a minority language. “My presentation will consider several of the challenges I face in my work and will describe the strategies I use to respond to these challenges. In order to deepen my analysis and draw
oader and more meaningful conclusions, I will conduct several qualitative semi-structured interviews over the next two months with other translators also working in Tetum and English,” she says.
Also, writers/translators such as the head of the association Jorge Luis Borges, Samuel Beckett, Walter Benjamin, Julio Cortázar, Haruki Murakami and Cecilia Meireles, will be talking about challenges during the translation process in literature as well the main differences between writing and translating fiction.
Audiovisual translation (AVT) includes subtitling, live subtitling, du
ing, voice over, closed captioning/subtitling for the hard-of-hearing (SDH) and audio description for the blind and partially sighted. They will talk about lexical choices and the challenges they find along the way, as well as having a bald attitude while translating so their work is authentic and interesting.
Global accessibility is huge when it comes to AVT. It stimulates cross-cultural communication and language learning. AVT is growing bigger and bigger in contexts such as social media, university teaching and corporate communication, hence the importance of generating debate.
We invite those interested to attend the event and workshops next month. It will be a great opportunity to debate relevant topics in the field. Participants will be able to compare practices and exchange views according to their own experiences and studies regarding the translation practice, research, resources and training.
Members are invited to register on our website so they can assure their spot. A fee of $150 will be charged for those who want to participate. Students pay $100.
For more information:
Raissa Mattar,
Projects Manage
The unit has been useful, as I imagine it would be, because I'm learning how to write different types of professional texts that I will come across in my profession career eventually. Also, the skills I’m acquiring along the semester are helping me to get better grades in other units.
It’s been reinforced in the course the importance of writing an outlining before starting the text itself, of drafting and redrafting and also the importance to proofread meticulously afterwards. I understood that having the opportunity to go back in the text several times to make adjustments is vital so the final result is satisfactory alongside with a consistent research and references.
Also, it’s crucial to follow the specific guidelines of each text to be written and use appropriate language. I’m learning how to select the precise information that each text requires so the chances to lose a reader are smaller. It’s been interesting to learn about inclusive writing and rhetoric devices as well. The layout plays a big role too. It’s easier and navigate through the text when the appearance is neat and the content is organised in an hierarchy.
The biggest challenge for me is to be organised when it comes to writing. To start the research and the text so I don’t need to rush when the deadline is close. If I do that, I’ll certainly have time to work on the layout to proof text, to polish it and make sure the writing is adequate to achieve its goals.
The insights of my colleagues on discussion boards are great to situate myself if I don’t know exactly how to start an assignment. And it’s great to always be able to have feedback from the lecturer that is willing to help from the
ainstorm to the final stages of the writing process.

MECO6928: Media and Communication Internship, Semester XXXXXXXXXXFaculty of Arts and Social Sciences - The University of Sydney
11/3/18, 1'00 pmMECO6928: Media and Communication Internship, Semester XXXXXXXXXXFaculty of Arts and Social Sciences - The University of Sydney
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2 2017
School School of Literature, Arts and Media
Department/Program Media and Communications
Unit of Study MECO6928 Media and Communication Internship
Session Semester 2 2017
Unit Coordinators
Unit coordinators are listed on undergraduate and postgraduate coursework semester timetables, and can be consulted for help with
any difficulties you may have.
Unit coordinators (as well as the Faculty) should also be informed of any illness or other misadventure that leads students to miss
classes and tutorials or be late with assignments.
Unit Coordinator Dr Joseph Brennan
Location Room S208, John Woolley Building
Email Address joseph.
Consultation Hours Monday 9–10am, 2–3pm (By Appointment)
This Unit of Study Outline MUST be read in conjunction with the Faculty of Arts and Social Sciences Student Administration Manual
ent_students/student_admin_manual.shtml) and all applicable University policies.
In determining applications and appeals, it will be assumed that every student has taken the time to familiarise themselves with these
key policies and procedures.
MECO6928: Media and Communication Internship
11/3/18, 1'00 pmMECO6928: Media and Communication Internship, Semester XXXXXXXXXXFaculty of Arts and Social Sciences - The University of Sydney
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Unit Description
This capstone unit of study offers students of a Master degrees in the Department of Media and Communications (MECO) 20 days
(140 hours) work experience in roles relating to their degree. Internships require critical reflection on professional practice and foste
skills, knowledge and experience that enhance employment prospects. Placements may include reporting, editing, producing,
designing, researching, publishing, public and media relations, campaigns, and other tasks. Available to MECO Master students only,
following the completion of at least two core units of study.
48 credit points
Practical Work
20 day (140 hours) full-time internship in an approved organisation
Learning Structure
20 day internship placement
* Students should commit to spend approximately three hours’ preparation time (reading, studying, homework, essays, etc.) for every
hour of scheduled instruction.
Learning Outcomes
Description Graduate Qualities
Demonstrate practical knowledge of an aspect of the media,
publishing, digital or health communication industries
Demonstrate a willingness to take direction, and to act with initiative in
the workplace
Demonstrate a high level of understanding of the place of thei
internship and the key goals and objectives of the organisation and
the communication team
Demonstrate a capacity for research and critical analysis, relevant to
an aspect of the internship
Demonstrate an understanding of scholarly method
Demonstrate an understanding of the ethical issues and professional
elationships encountered in their chosen industry.
Details of the Graduate Qualities can be found in the Appendix
11/3/18, 1'00 pmMECO6928: Media and Communication Internship, Semester XXXXXXXXXXFaculty of Arts and Social Sciences - The University of Sydney
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Unit Schedule
Semester 2 2017
Week Week Beginning Lecture Tutorial
1 31 July
2 7 August
3 14 August
4 21 August
5 28 August
6 4 Septembe
7 11 Septembe
8 18 Septembe
25 September Session Break
9 2 Octobe
10 9 Octobe
11 16 Octobe
12 23 Octobe
13 30 Octobe
6 November Stuvac
13 November Exam Period
20 November Exam Period
According to Faculty Board Resolutions, students in the Faculty of Arts and Social Sciences are expected to attend 80% of thei
classes. If you attend less than 50% of classes, regardless of the reasons, you may be refe
ed to the Examiner’s Board. The
Examiner’s Board will decide whether you should pass or fail the unit of study if your attendance falls below this threshold.
If a unit of study has a participation mark, your attendance may influence this mark.
For more information on attendance, see http:
Reading Requirements
Online Components
This unit requires regular use of the University’s Learning Management System (LMS), also known as Blackboard. You will need
eliable access to a computer and the internet to use the LMS. The University uses learning analytics to understand student
participation on the LMS and improve the student learning experience.
The easiest way to access the LMS is through MyUni (click on the ‘MyUni’ link on the university home page, http: or link
directly to the service at
Answered Same Day Mar 11, 2020 MECO6928


Soumi answered on Mar 14 2020
145 Votes
Name of the Student
Name of the University
Executive Summary
Pantera Press is the Australian publisher. They help the new joiners by providing training. In 2008 it was set up and it is growing rapidly. The study discusses the market analysis of Pantera Press so that the market position of it can be checked. The study is discussed various issues of the press that the students may face at the time of pursuing an internship in the press.
Introduction    3
Background and Rationale    3
Background:    3
Rationale:    3
Methodology    3
Findings and Analysis    4
SWOT Analysis:    4
STP Framework:    6
Conclusion and Recommendation    7
References    8
Pantera Press is one of the renowned names in the publishing industry. The publishing company publish both the fiction and non-fiction works. They offer training such as internship work to the students, who are interested to build a career in this field. They a
ange social media campaigns to progress their work. The main social purpose of the press is to reach to the public with their stories and writings. They provide opportunities to the students to complete their internship and offers jobs also to the eligible candidates after the internship. The study focuses on the market analysis of Pantera Press to check the market position of it. The recent study discusses the issues of the organization that the students face while pursuing internship and recommendation is also provided to overcome those issues.
Background and Rationale
Pantera Press is an Australian publisher with the big varieties. They generally publish great Australian stories, which readers all over the world like to read. It was founded in 2008 and from then it is growing rapidly[footnoteRef:1]. They motivate the new writers and provide various opportunities to them. In 2013 and 2014, the Australian publishing industry shortlisted Pantera Press for the ‘Australian book Industry’s Small Publisher of the Year Award’. In 2016, they nominated Pantera Press for the ‘ABIA Innovation Award and Small Publisher Adult Book of the Year Award’[footnoteRef:2]. However, the students pursuing an internship face various issues when it comes to their placement. [1: Pantera Press. 2018. "About - Pantera Press". https:] [2: Pantera Press. 2018. "News - Pantera Press". https:]
Issues: The main challenge, which the students face, is to be organized when this comes to writing. The students cannot understand the right procedure of research and text when the deadline is near. Another problem that the students face is proofreading, which is one of the important steps of the writing process[footnoteRef:3]. These challenges may be problematic for the students to achieve the goals. These challenges in present days are big issues as it can affect the marketplace and reputation of the press due to the low quality of work. [3: Butler, Brandon. "Massive open online courses: Legal and policy issues for research li
aries." (2016).]
    To overcome the challenges, market analysis is necessary to check the position of the press in the market. For the cu
ent market analysis of Pantera Press, SWOT analysis and STP framework have been used that can help to check the strength, weakness opportunities and threats of the press as well as segments, targeting audience and positioning of the press[footnoteRef:4]. Another method that could have been used for the market analysis is Porter’s Five Force framework, which helps to know the bargaining power of suppliers, threats of new entrants, bargaining power of buyers, industry rivalry and threats of substitutes. However, from this market analysis, it will be easier to...

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