BUS202 Business Planning Assessment Brief
Assessment 1: Market Analysis (Individual)
Submission Deadline: Week 4; Weightage: 30%
This assessment is to be completed individually.
In cases where it is suspected that a student has plagiarized content from another student or any
other source without proper referencing, the Institute's Student Academic Integrity and Honesty
Misconduct Policy will be enforced.
Your assignment must be submitted electronically via Turnitin on the Unit Moodle site. Late
submissions, without an approved extension, will incur penalties. Please refer to the Unit outline
for further details on late penalties.
Task: Critical Analysis of a Real-world Market Analysis Case Study (800 words)
In this assessment, you are required to critically analyze a given real-world business case study
elated to Market Analysis. Your analysis should encompass both quantitative and qualitative
aspects of the market, such as market size (volume and value), customer segments, competition
(utilizing Porter's Five Forces Model), and the economic, social, and cultural environment with
egard to entry ba
iers, regulations, and ethical considerations.
To support your analysis, apply relevant theoretical frameworks and concepts acquired through
textbooks, readings, discussions, and lectures. Ensure proper citation and referencing in APA
style for all sources of information.
Total Marks: 30 - Refer to the marking ru
ics for detailed grading criteria
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CASE STUDY FOR
ASSESSMENT 01
BUS202: BUSINESS PLANNING
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REFERENCE:
Business Victoria (2019), From kitchen table to small business. [Online]; Accessed
on 30 March 2021, Available at: https:
www.business.vic.gov.au/case-
studies/from-kitchen-table-to-small-business
https:
www.business.vic.gov.au/case-studies/from-kitchen-table-to-small-business
https:
www.business.vic.gov.au/case-studies/from-kitchen-table-to-small-business