Leading a Purpose Driven Business- Report
Weight: 45% (45 marks)
Word Count: 1500 (+/- 10%)
Reference list not included in word count.
Submission Format: Microsoft Word
SUBMISSION POINT & MARKING RUBRIC
In this task you must choose the same business you used for Assignment 2. In this assignment, you will imagine you are consulting your chosen business, delivering them 1500 words plan on how they can develop their purpose driven business further. There will be seven sections of your report, as follows:
1) Introduction
Provide a
ief overview of your report and what it will cover, and
iefly recap key details about the business.
2) Proposed Purpose Statement
Write a purpose statement that you recommend the business to adopt. Use the formula we provide in class; “We exist to (desired impact), through (unique action) to (impact/influence society for the better or have impacts on the people we serve)”
Explain
iefly why you have chosen this purpose statement and all elements.
3) Proposed Organisational Culture
Describe and recommend a chosen organisational culture that will help the business to achieve the overall purpose. Explain why this organisational culture is appropriate. Use the concepts from Module 7 to inform this section. Use research and/or examples from other leading businesses to prove that this organisational culture will be successful.
4) Proposed Leadership Style
Describe and recommend a chosen leadership style that will help the business to achieve the overall purpose, and that aligns with the recommended organisational culture. Explain why this leadership style is appropriate. Use the concepts from Module 8 to inform this section. Use research and/or examples from other leading businesses to prove that the leadership style will be successful.
5) Proposed Branding Strategy
Describe and recommend a
anding strategy that will help the business to showcase their overall purpose. Explain why this
anding strategy is appropriate and how it will appeal to, and help attract customers. Use the concepts from Module 9 to inform this section.
6) Conclusion
Write a
ief conclusion that summarises your key points and reinforces your main points.
7) Reference List
Provide a full reference list in alphabetised order, in APA7 style formatting. Make sure you have in-text references throughout your report.
Research:
You need to use a minimum of eight (8) sources, and of those four (4) MUST BE academic peer reviewed journal articles. You can use industry wide research to inform you.
Referencing:
You must use APA7 referencing. Use in-text referencing throughout your report and add your reference list at the end of your report, as per the provided template.
Format:
You MUST submit your report in a Word Document format.
You can use this template to guide you: A3 Template.docx
Business Analysis Report
1.0. Introduction
Suggested 100 to 150 words. Provide a
ief overview of your report and what it will cover, and
iefly recap key details about the business. Be sure to delete this placeholder text.
2.0. Proposed Purpose Statement
Suggested 200 to 250 words. Write a purpose statement that you recommend the business to adopt. Use the formula we provide in class; “We exist to (desired impact), through (unique action) to (impact/influence society for the better or have impacts on the people we serve)”.
Explain
iefly why you have chosen this purpose statement and all elements. Be sure to delete this placeholder text.
3.0. Proposed Organisational Culture
Suggested 250 to 300 words. Describe and recommend a chosen organisational culture that will help the business to achieve the overall purpose. Explain why this organisational culture is appropriate. Use the concepts from Module 8 to inform this section. Use research and/or examples from other leading businesses to prove that this organisational culture will be successful. Be sure to delete this placeholder text.
4.0. Proposed Leadership Style
Suggested 350 to 400 words. Describe and recommend a chosen leadership style that will help the business to achieve the overall purpose, and that aligns with the recommended organisational culture. Explain why this leadership style is appropriate. Use the concepts from Module 10 to inform this section. Use research and/or examples from other leading businesses to prove that the leadership style will be successful. Be sure to delete this placeholder text.
5.0. Proposed Branding Strategy
Suggested 350 to 400 words. Describe and recommend a
anding strategy that will help the business to showcase their overall purpose. Explain why this
anding strategy is appropriate and how it will appeal to, and help attract customers. Use the concepts from Module 12 to inform this section. Be sure to delete this placeholder text.
6.0. Conclusion
Suggested 100 to 150 words. Write a
ief conclusion that summarises your key points and reinforces your main points. Be sure to delete this placeholder text.
7.0. Reference List
Provide a full reference list in alphabetised order, in APA7 style formatting. Make sure you have in-text references throughout your report. Be sure to delete this placeholder text.
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