please read the assignment carefully and follow the assessment criteria. thanks Document Preview: Name e-Business Planning Report Due Date Week 10 – Semester 2, 2012, Friday, 5:00 pm Worth 25% (60...

Introduction
The paper develops an e-commerce business proposal for AusNat. AusNat is a SME
company that is based in Creswick, Victoria, with the shop front retailing that offers a range of
horticulture products to its customers. Their main business of the company is the wholesale sale
of the Australian native seeds as well as seedlings to the International commercial dealers and
etailers; however the company also supplies to the Australian domestic as well as commercial
etailers.
AusNat has been recently planning for expanding their business as well as taking this
online with helps of the technologies of e-commerce. This would be a platform for AusNat to
explants its retail sales and improve as well as streamlines its relations with the suppliers and
manufacturers. Through e-commerce technologies AusNat intends to open up new online
channels for sales, marketing as well as supply chain management. The paper based on the
equirements and of the company would develop a business plan based on the e-commerce
technologies that would help the management develop an appropriate strategy for the
development of online retail channels. It would discuss the business model that the company
would use, revenue drivers, process flow, securities issues and the costs involved. The proposal
certainly would provide management a good idea of how the company can go about developing
their online retail channels and the costs and benefits involved. The report would certainly be a
decision making platform for the management of AusNat.
E-Commerce Business Model
However, e-commerce had been there since many times, since 1970‘s in forms of the
electronic transfer of the documents as well as transactions between the banks, a boom of the e-
commerce had evidenced in 1990‘s after introduction of the Platform of WWW & it had been
next fuelled through enhancing the Broadband connectivity along-with enhancing trust of the
customers on such platform by thanks to the certifying agency such as VeriSign advertisement
Payment Gateway such as PayPal.
Technology, which has been supporting this platform, constitutes backbone for the
industry. It might actually help the AusNat to increase its business through going online by e-
commerce. Trust of the customers of this platform has been quite essential as well as this has
een estimated that approximately forty percent of the customer still do not have faith on the
platform in-spite using that for its purchases. In the coming times such technology would be
further dive deep and move from the E-Com towards the M-Com that is more & more purchases
would be made by the mobile phones as the connectivity issues become lesser and lesser as well
as more trust gets build up within the users. So it might surely act as the boon for the AusNet.
E-commerce business of the AusNet could be featured through the large volumes of the
transactions, small value of the individual orders, odd place of the delivery, speed in the internal
movement, larger product portfolio as well as huge number of consumer spread over the wide
geographical area. Manual operations could have zero scope in the e-commerce logistics
operations of the AusNet. Component of logistics, like the order processing, the transportation,
the inventory management, packaging & delivery needs the close coordination using Information
Technology solutions.
In the era of Web2.0 enabled E-Commerce application as well as more and more social
content has been the driving force behind that, this has been worthwhile for having the look at
what the products or the services had been offered through 1
st
E driven commerce and also
present the E-commerce, better call that as the E-commerce2.0. Some points comparing E-
Com1.0 & E-Com2.0 as well as talking of what changes had taken place and why it has taken
place and for what have those changes led towards.
Those who have been making the purchases online involve the set of users who have
een confident of technology and trust platform by this has been offered.
Revenue Drivers
E-commerce will certainly act as a revenue driver for AusNat. The homepage of AusNat
would be that of a typical regular online shopping destination. Once the page loads, it becomes
obvious that you are at a destination that you are expected to spend money. The homepage
usually features the all the latest products that are cu
ently selling by seasons together with
ief
emarks about the savings you will be making when you make such purchase. The company
would list out all its retail products under the products category. The front page will also contain
all the awards, USP’s and recognition of AusNat.
The left side of the page would have the categorization of the various departments that
are supposed to make the navigation easier for the user to find the type of items they want since
similar items are categorized in their respective departments. On the top of the featured product
would be a horizontal search bar that users are to use to search for a product if unsure of the
departments...