BUSN20017 Effective Business Communication Term One 2018 Assessment Two: Group Work Written Report and Oral Presentation CRICOS Provider Code: 02219C | School of Business and Law CQUniversity...

Communication
TABLE OF CONTENTS
Introduction    3
a. Describe the organisation    3
. Purpose of the report    3
c. Scope and boundaries of the report    3
d. Outcomes of the report    3
e. The structure of the report    4
Analysis of the cu
ent situation    4
a. Issue one – social media    4
. Issue two- feedback    6
c. Issue three – Intercultural communication    8
Conclusion    9
Recommendation    10
a. Issue one—social media    10
. Issue two—feedback    11
c. Issue three—Intercultural    11
References    12
Introduction
a. Describe the organisation
According to the provided case scenario, the organisation is operating in different nations of the world, and its main market includes Oman, Nigeria, India, Australia and Vietnam. The business is under development and sells of different types of equipment linked with agriculture, and its client base includes both domestic and international customers. The
and is presently operating with a workforce of more than eight thousand employees and serving more than one million customers across different countries of the world. The
and is headquartered in Australia from where it is managing its international operations and activities.
. Purpose of the report
The purpose of present study is to outline communication-related issues and challenges faced by the selected business enterprise. The study will help in understanding the role of active communication in growth and success of companies which are operating at the global level. The purpose of present study is to ca
y out practical and critical analysis of the different issues which are faced by the selected
and (Mironova & Shevchenko, 2016). In addition to this, the purpose of this study is to outline effective ways through which the company can resolve its communication issues and can enhance its operational efficiencies.
c. Scope and boundaries of the report
The scope of the present study is that it will provide the business with an opportunity to understand the critical issue. For instance, it will support the selected business in understanding the fact that how ineffective use of social media is creating issues and obstacles to growth and success of the enterprise. The
and will be able to develop in-sight into the three critical issues which are affecting its operations and activities. On the other side of this, the selected company will be able to identify the strategies which it can employ to overcome the critical issues and challenges.
d. Outcomes of the report
The report will outline effective ways through which the selected agricultural product manufacturer will be able to resolve its issues and problems. The outcome of this report will also include measures of success and failure of the recommendations provided to the company.
e. The structure of the report
The present study is divided into four different components which are an introduction, situational analysis, conclusion and recommendation. The introduction is the first component of the report, and it outlines the overview of the study being ca
ied out. In the second component, critical analysis of the entire situation will be ca
ied out and in the third component; the findings of the study will be concluded. The fourth and last component of the study is linked with recommendation where suggestions to deal with identified issues will be provided.
Analysis of the cu
ent situation
a. Issue one – social media
As per the view of Tuten & Solomon, (2017), over the past few years, social media has emerged as the most significant and potential platform for ca
ying out marketing and promotion of products and services. The increasing use of social media platforms such as Instagram, Facebook, YouTube, LinkedIn etc. among people in the market has provided companies with an opportunity to enhance the volume of their sales and profitability. However, Hollensen & Raman, (2014) has argued that the use of social media platform for marketing and promotion is not an easy task for companies and they are required to deal with various issues and challenges during the same. For instance, the content promoted by companies over social media platform needs to be engaging and creative so that customers can be attracted. The businesses in the manufacturing of agriculture equipment can make use of different social media platforms and channels for marketing of their products and services.
The primary and most important benefit associated with social media marketing is that it helps in ca
ying out effective
and recognition. In the present scenario, gaining
and recognition has become the standard and most important goal of companies overall marketing strategies. Nowadays, organisations want that customers can identify easy and recognise the
and they are looking forward to buying. According to Armstrong, Kotler, Harker & Brennan, (2015), the use of social media for marketing and promotion also plays a critical role in increase awareness of a
and in the marketplace. Here, companies are required to emphasise on developing and implementing a target-oriented strategy of social media. The benefit of this strategy is that it will provide businesses with an opportunity to reach and interact with board audience of potential and targeted customers.
On the other hand, Stelzner, (2014) has argued that ineffective use of social media such as blogs and other related platforms can result in developing communicational issues for a business enterprise. Nowadays, companies are required to focus on areas such introduction of social networks at the workplace so that sharing of ideas and knowledge can be promoted in the best possible manner. Over the past few years, social media has emerged as a potential platform to facilitate internal and external communication in an organisation. According to Ashley & Tuten, (2015) active communication has now become vital for long-term growth and success of a company. The statement can be justified by the fact that effective communication supports the people working in the organisation to become aware of their roles and responsibilities. At the same time, effective communications also provide staff members with clarity about the goals and objectives of the business. Therefore, the chances of conflicts, disputes and e
or in an organisation tend to decrease to a great extent.
On the other hand, effective communication helps companies to inform people in the target market about their products and services. Here, social media is a very result oriented platform, and businesses can use the same for internal and external communication. As per the view of Chaffe, (2016) the benefit of using social media for marketing and promotion is that it helps in enhancing
and loyalty and customer engagement. In comparison with the traditional tools and techniques of marketing, social media is considered as very useful because it facilitates two-way communication. The traditional marketing tools are now considered as less competent because companies do not have the opportunity to interact with customers. In traditional marketing techniques such as an advertisement in television and newspaper, businesses are only able to inform customers about their products and services.
The use of social media helps organisations to market and promote services and products and gain instant feedback on the same. According to Scott, (2015), social media supports in engaging customers and this further results in influencing customers to become more loyal towards a particular
and in the marketplace. On the contrary of this, Chang, Yu & Lu, (2015) has argued that ca
ying out practical use of social media channels for marketing and promotion is not an easy task as businesses are required to invest lots of time and resources. Developing and implementing a social media strategy will not result in the accomplishment of desired aim and objectives and companies are also required to ca
y out active monitoring of the same. Nowadays, the competition among companies has become highly intense, and therefore, it is not easy for a business to sustain in the marketplace. To get the best out of social media strategies, companies are now required to post unique and creative content on social media platforms at regular intervals.
According to Felix, Rauschnabel, & Hinsch, (2017) social network should be developed within workplace so that sharing of ideas can be promoted and staff members can enhance their skill set and knowledge base. The benefit of encouraging social networking is that it directly contributes to improving communication within the workplace and among people in the marketplace. The use of social networking allows people working in an organisation to get and stay in touch with each other in the long-run and this further result in minimising the need of emails and other mediums of formal communication (Godey et al. 2016). The use of social networking also provides the workers with an opportunity to enhance communication process by providing and getting a quick response. In addition to this, businesses can develop a long-term relationship with their clients and customers.
The benefit of maintaining such relationship is an enhancement in the degree of customer loyalty and increase in the volume of sales and profitability. However, Hyder, (2016) has critically argued that at the time of using social networking companies are...