Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a
egistered higher education provider CRICOS Provider Code 02426B.
Assessment Information 1
Subject Code: MKT301
Subject Name: Consumer Behaviour
Assessment Title:
Length:
Consumer Profile Infographic
1 – page (The size of the page is not limited to A4)
Weighting: 30%
Total Marks:
Submission:
30
Online via Turnitin
Due Date: Week 5
.
Assessment Description
.
In this individual assignment, you will be given an opportunity to explore the complexities of
consumer behaviour by examining situational and psychological factors influencing consumer
decisions to purchase a product. This will enable you to demonstrate a
oad knowledge of cu
ent
issues in buye
consumer behaviour.
You are required to pick a product that falls into the category of fast-moving consumer goods
(FMCG), for example, apparel. You are then required to construct a consumer profile infographic
ased on the chosen product by conducting extensive research of the most recent scholarly,
industry and corporate publications. To start your research, please visit IBISWorld online database
which is accessible through MyAthens.
In constructing the infographic you must incorporate theories and concepts related to consumer
ehaviour discussed in the topics from weeks 1 to 4. More specifically, you must address the
following points:
1. Consumer Profile Infographic:
a. Map the historical changes in consumer buying trends of the chosen product;
. Identify motivation factors and the type of involvement and resources that consumers
typically use to buy the chosen product;
c. Identify exposure, perception and stimuli elements that influence consumers to buy the
chosen product;
d. Based on the chosen product, map a typical consumer knowledge schema;
e. Provide examples of how the marketers of the chosen product influence affectively-based
attitudes.
2. Reference List.
In creating your infographic, you will need to include images and any other visual aid that validates
your research. You are required to use at least 6 sources of information that are referenced
in accordance with Kaplan Harvard Referencing Guide. In text citation is not required in the
infographic. These may include corporate websites, government publications, industry reports,
census data, journal articles, and newspaper articles.
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a
egistered higher education provider CRICOS Provider Code 02426B.
Assignment Submission
This file must be submitted as a ‘PDF’ document to avoid any technical issues that may occur
from inco
ect file format upload. Uploaded files with a virus will not be considered as a legitimate
submission. Turnitin will notify you if there is an issue with the submitted file. In this case, you must
contact your lecturer via email and provide a
ief description of the issue and a screenshot of the
Turnitin e
or message.
You are also encouraged to submit your work well in advance of the deadline to avoid any possible
delay with the Turnitin similarity report or any other technical difficulties that may occur.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business
School “late assignment submission penalties” policy.
Number of
days
Penalty
1* - 9 days 5% per day for each calendar day late deducted from the total marks
available
XXXXXXXXXXdays 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after the
due date will not be accepted and the student will receive a mark of zero
for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be given
a mark of zero if they are submitted after assignments have been
eturned to students
*Assignments submitted at any stage within the first 24 hours after the deadline will be
considered to be one day late and therefore subject to the associated penalty.
For more information, please read the full policy via https:
www.kbs.edu.au/wp-
content/uploads/2016/07/KBS_FORM_Assessment-Policy_MAR2018_FA.pdf
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a
egistered higher education provider CRICOS Provider Code 02426B.
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of
cheating, plagiarism and other academic offences under the Academic Integrity and Conduct
Policy.
For details on academic integrity policies and penalties, the reassessment process, and the
appeals process, please refer to http:
www.kbs.edu.au/cu
ent-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word count by more than 10% will cease to be marked from the point
at which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Success Centre representative or
efer to the study help on the MyKBS Academic Success Centre page. You can find this by clicking
on the top page toolbar:
My Services>Academic Success Centre>Study Support Resources
http:
www.kbs.edu.au/cu
ent-students/student-policies
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further
eproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86
XXXXXXXXXXis a registered higher education provider CRICOS Provider Code 02426B.
MKT301 Assessment 1 Marking Ru
ic – Consumer Profile Infographic 30%
Marking
Criteria
NN (Fail)
0 – 49%
P (Pass)
50 – 64%
CR (Credit)
65 -74%
DN (Distinction)
75 – 84%
HD (High Distinction)
85 -100%
Theory
Application
40 %
Your consumer profile
infographic does not
apply the theories and
concepts covered in
weeks 1 to 4.
Your consumer profile
infographic applies some of
the theories and concepts
covered in weeks 1 to 4.
Your consumer profile
infographic applies most of
the theories and concepts
covered in weeks 1 to 4.
Your consumer profile
infographic applies all of the
theories and concepts
covered in weeks 1 to 4.
Your consumer profile
infographic thoroughly applies
all of the theories and concepts
covered in weeks 1 to 4.
Data
Analysis
30%
Your analysis lacks
depth, and your
interpretation is not
elevant to the
assessment criteria.
You have analysed some of
the consumer behaviour
information related to the
chosen FMCG product,
although your interpretation is
not always relevant to the
assessment criteria.
You have analysed most of
the consumer behaviour
information related to the
chosen FMCG product.
You have analysed and
interpreted accurate
consumer behaviour
information related to the
chosen FMCG product.
You have succinctly analysed
and interpreted accurate and
specific consumer behaviour
information related to the
chosen FMCG product.
Infographic
Format
30%
The chosen format lacks
thought and
consideration for the
intended audience.
The reference list is
absent/or does not
include appropriate
sources of information.
The chosen format is
satisfactory, but significant
improvements would
enhance its effectiveness.
The reference list includes
some appropriate sources of
information and does not
adhere to Kaplan Harvard
Referencing Style.
The chosen format is
appropriate, but quite a few
improvements would be
needed for a professional
audience.
The reference list includes
appropriate and extensive
sources of information and
adheres to Kaplan Harvard
Referencing Style, with minor
e
ors and the occasional
major e
or.
Your infographic is
professionally presented and
has been submitted in a
format that, with minor edits,
could be suitable for a
professional audience.
The reference list includes
appropriate, extensive and
scholarly sources of
information and adheres to
Kaplan Harvard Referencing
Style, with only the
occasional minor e
or.
Your infographic is
professionally presented and
has been submitted in an
entirely appropriate format.
The reference list includes
appropriate, extensive, industry
and scholarly sources of
information and adheres to
Kaplan Harvard Referencing
Style, with no e
ors.
Feedback and Grades will be released via Turnitin