Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a
egistered higher education provider CRICOS Provider Code 02426B.
Assessment Information 3
Subject Code: MKT301
Subject Name: Consumer Behaviour
Assessment Title:
Length:
Presentation Pitch
15 minutes (no more)
Weighting: 30%
Total Marks:
Submission:
30
Week 12: PPT Slide Deck Online via Turnitin
Due Date: Week 12 - In Class Presentation Delivery
.
Assessment Description
.
The purpose of this assignment is to develop the student’s ability to evaluate marketing strategies
y applying learned consumer behaviour theories and concepts from weeks 1 to 11. More
importantly, this is a fantastic opportunity for students to develop essential presentation work skills
that are such a necessity in today’s business world.
Your task is to prepare a 7-10-minutes presentation pitch aimed at critiquing an existent marketing
strategy of a global company. In preparing this pitch, your are required to:
I. Find a cu
ent marketing strategy document of a global company.
II. Critically examine the content of the strategy by evaluating its focus on addressing any of
the consumer behavioural aspects.
III. Based on your evaluation, propose at least three methods of research that this company
may use in order to obtain further understanding of consumer behaviour.
In creating your presentation pitch, you will need to include images and any other visual aid that
validates your research. You are required to use at least 6 relevant sources of information that
are referenced in accordance with Kaplan Harvard Referencing Guide. These may include
corporate websites, government publications, industry reports, census data, journal articles, and
newspaper articles.
Your presentation pitch and PPT slide deck MUST follow a professional structure:
Title Page
Overview of the selected company and its marketing strategy
Critical analysis and evaluation of the strategy
Recommendations
Reference List
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a
egistered higher education provider CRICOS Provider Code 02426B.
Assignment Submission
This file must be submitted as a ‘PDF’ document to avoid any technical issues that may occur
from inco
ect file format upload. Uploaded files with a virus will not be considered as a legitimate
submission. Turnitin will notify you if there is any issue with the submitted file. In this case, you
must contact your lecturer via email and provide a
ief description of the issue and a screenshot
of the Turnitin e
or message.
You are also encouraged to submit your work well in advance of the deadline to avoid any possible
delay with the Turnitin similarity report or any other technical difficulties that may occur.
Late assignment submission penalties
No late submission allowed.
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a
egistered higher education provider CRICOS Provider Code 02426B.
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of
cheating, plagiarism and other academic offences under the Academic Integrity and Conduct
Policy.
For details on academic integrity policies and penalties, the reassessment process, and the
appeals process, please refer to http:
www.kbs.edu.au/cu
ent-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word count by more than 10% will cease to be marked from the
point at which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Success Centre representative
or refer to the study help on the MyKBS Academic Success Centre page. You can find this by
clicking on the top page toolbar:
My Services>Academic Success Centre>Study Support Resources
.
http:
www.kbs.edu.au/cu
ent-students/student-policies
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further
eproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86
XXXXXXXXXXis a registered higher education provider CRICOS Provider Code 02426B.
MKT301 Assessment 3 Marking Ru
ic –Presentation Pitch 30%
Marking
Criteria
NN (Fail)
0 – 49%
P (Pass)
50 – 64%
CR (Credit)
65 – 74%
DN (Distinction)
75 – 84%
HD (High Distinction)
85 -100%
Critical
Analysis
25%
Your analysis does not satisfactorily
identify and/or examines legal and
egulatory issues associated with the
marketing strategy.
Your analysis partially
identifies and examines legal
and regulatory issues
associated with the chosen
marketing strategy.
Your analysis satisfactorily
identifies and examines legal
and regulatory issues
associated with the chosen
marketing strategy.
Your analysis strongly
identifies and examines legal
and regulatory issues
associated with the chosen
marketing strategy.
Your analysis critically
identifies and thoroughly
examines the chosen
marketing strategy.
Critical Evaluation
25%
Your evaluation has no or unsuitable
justification of chosen
ecommendations.
Limited evaluation that
somewhat justifies your
choice of recommendations.
Sufficient evaluation that
justifies your choice of
ecommendations.
Proficient evaluation that
substantially justifies your
choice of recommendations.
An excellent evaluation that
vigorously justifies your choice
of recommendations.
Recommendations
30%
The quality of your recommendations
is poor and/or incoherent.
You have drawn some useful
ecommendations although a
more comprehensive analysis
would have been helpful.
You have drawn mostly useful
ecommendations.
You have drawn varied, well-
esearched and compelling
ecommendations.
You have drawn dynamic,
comprehensive and
convincing recommendations.
Presentation
Format
20%
A better selection of illustrative devices
would enhance your presentation
slides.
Your presentation style lacks life and
vitality, resulting in audience
disengagement.
The reference list is absent/or does
not include appropriate sources of
information.
Your presentation slides
include some illustrative
devices.
Your presentation style initially
captures the audience’s
attention, fluctuating
throughout.
The reference list includes
some appropriate sources of
information and does not
adhere to Kaplan Harvard
Referencing Style.
Your presentation slides
include mostly useful
illustrative devices.
Your presentation style is
engaging.
The reference list includes
appropriate and extensive
sources of information and
adheres to Kaplan Harvard
Referencing Style, with minor
e
ors and the occasional
major e
or..
Your presentation slides
include an appropriate
selection of useful illustrative
devices.
Your presentation style is
engaging, expressive and
exciting.
The reference list includes
appropriate, extensive and
scholarly sources of
information and adheres to
Kaplan Harvard Referencing
Style, with only the occasional
minor e
or.
Your presentation slides
include a comprehensive
selection of useful illustrative
devices.
Your presentation style is very
engaging, and of high-level
professionalism.
The reference list includes
appropriate, extensive,
industry and scholarly
sources of information and
adheres to Kaplan Harvard
Referencing Style, with no
e
ors.
Feedback and Grades will be released via Turnitin