Please complete the Case Study readings in the textbook forGoing Green, the Pfizer Freiburg Energy...

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Please complete the Case Study readings in the textbook forGoing Green, the Pfizer Freiburg Energy Initiative and FIJI Water and Corporate Social Responsibility, please include in your responses, justification (research) and also respond to others.Comment on the role of corporate governance and business ethics in any of the assigned readings.
	
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Going Green:

The Pfizer Freiburg Energy 
Initiative (A) 
03/ XXXXXXXXXX 
This case was written by Sam Aflaki, PhD candidate, in collaboration with Paul R. Kleindorfer, the Paul Dubrule 
Chaired Professor of Sustainable Development and Academic Director of the Sustainability Programme at the 
INSEAD Social Innovation Centre. Useful input on this project was provided by Domenic Van Planta and Andreas 
Osbar, MBA students at INSEAD, and by Dr. Ulrich Kaier, CEO of EC Bioenergie GmbH. The case is intended to be 
used as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative 
situation. 
Copyright © 2010 INSEAD 
TO ORDER COPIES OF INSEAD CASES, SEE DETAILS ON THE BACK COVER. COPIES MAY NOT BE MADE WITHOUT PERMISSION.In December 2008, the Capital Budgeting Committee of Pfizer was about to consider a 
request to finance a portfolio of energy-related projects to be implemented at its production 
facility in the city of Freiburg, Germany. The Pfizer Freiburg Energy Portfolio, a set of 
interrelated energy conservation and carbon reduction projects prepared by the Site Energy 
Conservation team, had been spearheaded by Michael Becker, Director of Engineering. These 
introduced innovations aimed at energy efficiency and involved major technology changes in 
the way energy would be generated, utilised and distributed at the plant. Estimated total 
capital expenditure was modest, at least by the standards of ‘big pharma’, and the projected 
synergies were designed to shrink energy costs and the carbon footprint of the Freiburg plant. 
More importantly, if the process Becker had put together for identifying profitable projects 
was validated and replicated across Pfizer’s other facilities, it would advance corporate 
sustainability objectives to optimise the company’s ecological and economic impact, as well 
as its vision of creating a “healthier world”. Given the increasing cost...

David · Accepted Answer

Role of corporate governance and business ethics 
Moving towards sustainability as a core value both for the public image and with the 
strategic objective or increasing the flexibility to face the future dynamics of the corporate 
environment. For the purpose of Go Green, Becker and Site Energy Conservation Team 
(SECON) had worked with site process owners as well as external service providers to form a set 
of alternative options for the facility’s energy needs and manufacturing processes in order to 
increase energy and carbon efficiency. The process he had developed over several years was 
based on four basic principles: 
1.

Please complete the Case Study readings in the textbook forGoing Green, the Pfizer Freiburg Energy Initiative and FIJI Water and Corporate Social Responsibility, please include in your responses,...

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