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Assessment 2 Information
Subject Code: BUS101
Subject Name: Business Communication
Assessment Title: Individual Case Study Analysis
Assessment Type: Report
Word Count: 1000 Words (+/-10%)
Weighting: 40 %
Total Marks: 40
Submission: via Turnitin
Due Date: Week 8
Your Task
Using the following information as a starting point, conduct further research to find out what could be done
to provide communication to all stakeholders. This research will be based on topics (the communication
process; ba
iers to the communication process; channels of communication; technology & social media
communication principles; group decision making and stakeholders) covered in class during weeks 1, 5
and 7 and applying the report writing skills covered in week 4.
Assessment Description
You have been appointed to a committee for a State Fitness Industry Association. The Association operates on a
membership basis, consisting of gym owners, exercise professionals and personal trainers. They are also
esponsible to ensure business practices of the gyms and professionals are ethical and in line with consumer
ights of the community that use their services. The Association works closely with local and state governments
to also drive the direction of association projects and support future policy making.
The state government has expressed a number of concerns to the Association in relation to the fitness industry’s
treatment of consumers. As a result, the Association has decided to develop a code of conduct and has asked
you to be on this committee that will work with all the groups concerned. Your role is to research and compile a
eport on the communication strategies between each of the stakeholders and the different needs that they all
have.
• First the committee will need to work with several government appointed members to develop the code of
conduct.
• Secondly the committee will need to consult with gym owners, exercise professionals and personal
trainers to get feedback on what will work for them whilst meeting the ethical and moral issues that have
een raised by government.
• Thirdly the committee will need communicate the outcomes to potential consumers that use gyms or
personal training services.
All three groups have different functions in the process so your report will need to discuss the different
communication needs of each of the three groups. Analyse these needs in relation to the theory and make one
communication strategy recommendation for each group (Three recommendations in total).
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Assessment Instructions
The assessment is to be presented in a Report Format using headings and requires the following
sections:
• Cover page
• Table of contents
• Introduction (100 words) – state simply the purpose of the report and the structure it will follow
• Overview of the communication needs of each group (200 words) – a general description of the
ole each group has in the project and what type of communication considerations you may need to
consider.
• Communication Models / Theories (300 words) – your own research on what communication
models or theories help you understand and support your recommendations (think about what
information you learned in weeks 1, 5 and 7; then refer to the weekly readings for those weeks).
• Conclusion (100 words) – a summary of the key information you identified in your report
• Recommendations (300 words) – Identify a total of 3 strategies the committee could implement to
ensure efficient communication with each of the groups concerned (think about what the best way will
e to communicate with government, gyms and fitness professionals as well as communicate the
code of conduct to potential consumers).
• Reference List
Important Study Information
Please refer to the marking criteria as a guideline to help you complete the report.
Reference guide: Use a minimum of four references. This may include weekly readings, text books and
journal articles. Referencing should be in the Harvard style – please refer to Kaplan’s ‘Harvard
Referencing Guide’.
KBS presentation guidelines: Arial, size 11 font, 1.5 spacing
Submission: PDF and submit to Turnitin by the due date. Late submissions will incur a late penalty.
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of
cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?
Click here for answers to these questions:
http:
www.kbs.edu.au/cu
ent-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which
that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the resources
on the MyKBS Academic Success Centre page. Click here for this information.
http:
www.kbs.edu.au/cu
ent-students/student-policies
https:
elearning.kbs.edu.au/course/view.php?id=1481
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Assessment Marking Guide
Criteria HD (High Distinction)
85%-100%
DN (Distinction)
75%-84%
CR (Credit)
74%-65%
P (Pass)
50%-64%
NN (Fail)
0%-49%
Score
Report
Structure
15 Marks
• Introduction includes
ackground, purpose and
scope
• Discussion analyses the
situation and develops a
clear, logical, advanced
argument
• Recommendations are
clear, logical and is well
detailed.
• Conclusion accurately
summarises the report
• Graphics are appropriate,
labelled and placed close to
the text that refers to them.
• Introduction includes
ackground, purpose
and scope
• Discussion analyses
the situation and
develops a clear, logical
argument
• Recommendations are
clear and detailed
• Conclusion accurately
summarises the report
• Graphics are
appropriate and
labelled.
• Introduction includes
most relevant information
• Discussion analyses the
situation
• Recommendations are
clear
• Conclusion summarises
the report
• Graphics are
appropriate.
• Introduction includes some
equired information
• Discussion analyses some
elements of the situation
• Recommendation included
• Conclusion does not fully
eflect the contents of the
eport
• Graphics are used to
illustrate points but not fully
discussed.
• Introduction does not
include background or
purpose of report
• Discussion does not
describe or analyse the
major elements of the
situation
• Inappropriate
ecommendations included
• Conclusion does not
eflect the contents of the
eport
• Graphics (if included) do
not relate to the discussion.
15
Research and
Analysis
15 Marks
• Research covers all areas
outlined in the instructions
within the word limit
• Discussion is of
appropriate depth and all
aspects of the discussion
are relevant to the situation
• Analysis demonstrates
critical understanding and
esults in valid judgements
and recommendations
• Discussion equitably
compares the perspectives
of different sources
• Discussion is supported by
a substantial range of
credible, cu
ent sources
(references)
• Argument is persuasive
and is ordered logically
• Research covers main
areas outlined in the
instructions within the
word limit
• Discussion is of
appropriate depth and
most aspects of the
discussion are relevant
to the situation
• Analysis results in
valid judgements and
ecommendations
• Discussion compares
the perspectives of
different sources
• Discussion is
supported by credible,
cu
ent sources
(references)
• Argument is ordered
logically
• Research covers most
areas outlined in the
instructions within the
word limit
• Discussion is of
appropriate depth and
some aspects of the
discussion are relevant to
the situation
• Analysis mainly results
in valid judgements and
ecommendations
• Discussion compares
the perspectives of
different sources
• Discussion is supported
y a range of sources
(references)
• Argument is ordered
logically in most sections.
• Research covers some areas
outlined in the instructions
within the word limit
• Most aspects of the
discussion are relevant to the
situation but not in depth
• Analysis demonstrates some
understanding to lead to
judgements and
ecommendations
• Discussion does not fully
consider perspectives of
different sources
• Discussion is supported by
some sources (references) but
they are not always credible or
cu
ent
• Argument is not persuasive
and could be more logically
ordered.
• Research does not cover
many areas outlined in the
instructions
• Many aspects of the
discussion are not relevant
to the situation
• Analysis does not fully
understand the situation to
provide judgements and
ecommendations
• Discussion does not
consider perspectives of
different sources
• Discussion is unsupported
y relevant sources
(references)
• Argument is not
persuasive
15
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