Part 1. Knowledge Synthesis 1.1.Chapter 1. A. Explain the following concepts in your own words:...

Question

Part 1. Knowledge Synthesis

1.1.Chapter 1.

A. Explain the following concepts in your own words: social media, social media value chain, social community, social publishing, social entertainment, social commerce, social media marketing, and social customer relationship management. (1.5 Points)

Response: Social Media -

B. Provide a real-world example for each of the following applications of social media marketing from the previous question: (1) promotion and branding, (2) customer relationship management and service recovery, (3) marketing research, and (4) retailing and E-Commerce. (1.5 Points)

Response:

1.2. Chapter 2.

A. Explain the following concepts in your own words: demographic segmentation base, geographic segmentation base, psychographic segmentation base, benefit segmentation base, behavioral segmentation base, social identity, privacy salience, social technographics. (1.5 Points)

Response:

B. Provide a real-world example for each base of social media segmentation. (1.5 Points)

Response:

1.3.Chapter 3.

A. Explain the following concepts in your own words: social network, word-of-mouth communication, presence, object sociality, behavior standard norms, crowdsourcing, social capital, strong and weak ties, and opinion leaders. (1.5 Points)

Response:

B. Provide a real-world example for three concepts from the previous question. (1.5 Points)

Response:

Shubham · Accepted Answer

Running Head: MARKETING MANAGEMENT						1
MARKETING MANAGEMENT								2
	
MARKETING MANAGEMENT
Table of Contents
PART 1 Knowledge Synthesis	3
1.1	3
A.  Concepts	3
B Examples – Social media marketing	3
1.2	4
A Concepts	4
B. example of social media segmentation	5
1.3	5
A Concepts	5
B Examples	6
References	7
PART 1 Knowledge Synthesis
1.1
A.  Concepts
Social media: They are interactive digital channels that support collaboration and content sharing among communities.
Social media value chain: It helps to describe what( content) is shared, where it is shared, how it is shared and on what devices it is shared.
Social community: The online communities which extend their support, capital and interpersonal relation at social platform.
Social publishing: The content is published and aloows readers to post their feedback on it.
Social entertainment: When social media is used as entertainement mode to watch videos, read content or sharing opinions.
Social commerce: When a network of social media platforms is used for promotion of products and servcies.
Social media marketing: The marketing goals of advertising, branding and sales are achieved through it on social media.
Social customer relationship management: The connection between customer relationship management and social media to enhance communication and relation with customers through social media channels.
B Examples – Social media marketing
(1) promotion and branding: Branded hashtags # Crocs are used by Crocs to encourage consurmers to buy different colors and patterns in it.

Part 1. Knowledge Synthesis 1.1.Chapter 1. A. Explain the following concepts in your own words: social media, social media value chain, social community, social publishing, social entertainment,...

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