Page 1 XXXXXXXXXXKaplan Business School Assessment Outline
Assessment 1 Information
Subject Code: MAN304
Subject Name: Issues in International Business
Assessment Title: International Market Analysis
Assessment Type: Individual Written Report
Word Count: 1500 Words (+/-10%)
Weighting: 35 %
Total Marks: 100
Submission: Via Turnitin
Due Date: Week 5
Your Task
To undertake an individual International Market Analysis by developing a report to apply a range of international
usiness analytical approaches within a global market context.
Assessment Description
To complete this assessment, you will need to select one firm. The firm can be a private or a public
company based anywhere in the world.
A good criterion for the choice of a firm is the availability of public information about its products and
services, corporate background and market reputation. Be careful in selecting your firm as further
analysis of your chosen firm will be ca
ied out in Assessment 3. You should discuss your choice of firm
with your lecturer. Do this early and consult with your lecturer about the firm if in doubt.
You are required to select two (2) countries (Country A and Country B) as potential destinations for the
firm to conduct its international business operations. You can choose, any two countries other than the
country of origin of the firm. The firm must not have any existing operations in either of the countries you
select.
The purpose is to develop a report with recommendations to be presented to the Board of Directors of
your chosen firm.
1. Conduct research into each country and produce a comparative analysis of the two countries. The
headings below are an indication of the type of information you may need to be able to collect and
use:
a. The ease with which international firms report being able to do business in each country.
You can find information about this from a range of sources including business news, official
government websites or other online and offline sources.
. Gross Domestic Product (GDP), Inflation Rate, Interest Rates
c. Education levels and the labour force skills available
d. Cu
ent interest rates
e. Cu
ent value of the local cu
ency against the United States (US) dollar
f. Employment rate and average income per person per year
2. Use the following headings in developing your report.
a. Introduction to your chosen firm and its background
. What are the commercial implications for your firm wishing to engage in an international
usiness venture?
c. Provide an overview of products or services that your firm is seeking to use to expand into
the two new countries that you have selected (their entry strategies).
d. What are the key factors
easons that support the introduction of these new
products/services and why do you think that their introduction will be successful.
Page 2 XXXXXXXXXXKaplan Business School Assessment Outline
e. Make a clear recommendation to the Board of Directors of your firm about which country
they should consider opening up a new market in and the product/service.
3. The analysis does not require an executive summary.
Assessment Instructions
You must Submit via Turnitin as a “WORD” document
Please remember that you will need to cite the sources you used, so you are required to reference at least
5 sources of information. These may include corporate websites, government publications, industry
eports, census data, journal articles, newspaper articles, and textbook material. In referencing sources,
you must apply Harvard Referencing Style to your in-text citations and consequently to the reference list.
Please refer to the Assessment Marking Guide to assist you in completing all the assessment criteria.
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences
of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct
Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?
Click here for answers to these questions:
http:
www.kbs.edu.au/cu
ent-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word limit by more than 10% will cease to be marked from the point
at which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the
esources on the MyKBS Academic Success Centre page. Click here for this information.
http:
www.kbs.edu.au/cu
ent-students/student-policies
https:
elearning.kbs.edu.au/course/view.php?id=1481
Page 3 XXXXXXXXXXKaplan Business School Assessment Outline
Assessment Marking Guide
Criteria Value (Marks) NN (Fail)
0 - 49
P (Pass)
50 - 64
CR (Credit)
65 - 74
DN (Distinction)
75 - 84
HD (High Distinction)
XXXXXXXXXX
Analysis of Identified
International Issues
10
Your analysis lacks
depth, and your
interpretation is not
elevant to the
assessment criteria.
You
iefly analyse some
of the issues and your
interpretation is not
always relevant to the
assessment criteria.
You analyse most of the
issues and your
interpretation is well
structured.
You analyse and
interpret issues
thoroughly.
You analyse and interpret
the issues articulately and
convincingly.
Recommendations
10 The quality of your
ecommendations is
poor and/or
incoherent.
You have drawn some
useful recommendations
although a more
comprehensive analysis
of the case study would
have been helpful.
You have drawn mostly
useful
ecommendations.
You have drawn varied,
well-researched and
compelling
ecommendations.
You have drawn dynamic,
comprehensive and
convincing
ecommendations.
Research 10 Your research lacks
focus because of an
unsuitable choice of
sources.
You have selected some
appropriate scholarly
sources. Better use of
quality sources would
help focus your research.
Your research is
focused, drawn from an
appropriate range of
scholarly sources.
It is obvious that your
esearch is focused,
complemented by a
quality selection and
ange of scholarly
sources.
It is clearly obvious that
your research is
extensive and focused,
complemented by a
quality selection and
ange of scholarly
sources.
Academic Writing 5 Spelling, grammar and
presentation/or
grammar is
consistently inco
ect.
In-text referencing
and/or reference list is
mostly inco
ect or
non-existent.
Spelling, grammar and
presentation have
numerous e
ors.
In-text referencing and/or
eference list is obvious
ut there are major
e
ors.
Spelling, grammar and
presentation have
numerous e
ors.
In-text referencing
and/or reference list has
only minor e
ors
throughout
E
ors in grammar and
spelling are rare and
professionally presented.
In-text referencing and
the resultant reference
list is co
ect, with only
the occasional e
or.
Co
ect grammar and
spelling throughout the
analysis with no obvious
e
ors.
In-text referencing and
the resultant reference list
is co
ect, with no e
ors.
Assessment 1 Information
Subject Code:
Subject Name:
International Market Analysis
Assessment Title:
Individual Written Report
Assessment Type:
Weighting:
Total Marks:
Via Turnitin
Submission:
Week 5
Due Date:
100
35 %
Word Count:
Issues in International Business
MAN304
Please refer to the Assessment Marking Guide to assist you in completing all the assessment criteria.