Module 6: AssignmentsThe Legal and Ethical Considerations of Marketing in America Paper1) Submit a...

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Module 6: AssignmentsThe Legal and Ethical Considerations of Marketing in America Paper1) Submit a 1,000-1,250-word paper that identifies and analyzes various elements, both legal and ethical, as they apply to marketing products and services in the United States. Provide at least 2 examples to support your responses.2) Cite at least 2 references that support your concerns and explain how these concerns are being actively addressed
	
Document Preview: Module 6: AssignmentsThe Legal and Ethical Considerations of Marketing in America Paper1) Submit a 1,000-1,250-word paper that identifies and analyzes various elements, both legal and ethical, as they apply to marketing products and services in the United States. Provide at least 2 examples to support your responses.2) Cite at least 2 references that support your concerns and explain how these concerns are being actively addressed.

David · Accepted Answer

Answer 1: Ethics are a set of principles of true conduct that shape the decisions of people 
or organizations make. Practicing ethics in marketing means consciously applying 
principles of justice, or moral rights and wrongs, to marketing decision making, deeds, 
and carry out in the organization. Companies’ cannot sell wrong products to the 
customer, for this every government has made some laws, which is mandatory for every 
company to follow. In USA also government has formed many agencies like FDA, CBP 
etc, which make sure that the people can protected from harmful products. It is expected 
from every company in USA, that they understand their responsibilities towards the 
society and main priority should be given to the development of society rather than 
making profits.
In US companies cannot give wrong information in their advertisings.  The Bureau of 
Consumer Protection's B makes sure that advertisements which are shown in the Unites 
states of America must be truthful, not deceptive and not unfair. Similarly it is expected 
from every company that ads should not target children’s because children’s are not in 
position to make correct decisions, although many companies still include such aspects in 
their ads, which directly or indirectly affects the children’s because these companies 
know that children’s can easily be attracted towards their product. There are few products 
like tobacco, which are banned to advertise on television and radio. In ads, companies 
cannot compare their products with the products of other companies, nor can any 
company criticize the products of other company. If any company is found involved in 
such activities, then striked action is taken against that company.
In service industry, it is found that it’s very difficult for the companies to differentiate its 
products from competitors. The price of services also not fixed, it fluctuates according to 
the supply and demand. In case of airlines and hotels, we found that companies increase 
their rates to great extend in festival season especially in charismas. At that time people 
are forced to pay to big amount to get air tickets. Although in USA, Civil Aeronautics 
Board',

Module 6: Assignments The Legal and Ethical Considerations of Marketing in America Paper 1) Submit a 1,000-1,250-word paper that identifies and analyzes various elements, both legal and ethical, as...

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