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Microsoft Word - MCO206 Communication Skills for Success TB 2022S.docx MCO206 COMMUNICATION SKILLS FOR SUCCESS Final Assessment Task brief & rubrics Task: Speech Development • Individual work. • The...

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Microsoft Word - MCO206 Communication Skills for Success TB 2022S.docx
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Task: Speech Development
• Individual work.
• The student will write a Speech for a new business unit launch. The different businesses will be selected by the Professor.
• The Speech must include the different methodologies and techniques explained in class, with three key areas: opening, middle and ending.
• The student is free to include as many relevant aspects as needed, such as sidenotes on the tone of voice, non-ve
al communication, and other factors.
• Week 10 – Sunday 20th March 2022, at 23:59 CEST
Weight: This task is a 100% of your total grade for this subject. A Pass/Fail grade will be awarded.
• Wordcount: XXXXXXXXXXwords.
• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
• Font: Arial 12,5 pts.
• Text alignment: Justified.
• The in-text References and the Bibliography have to be in Harvard’s citation style.
It assesses the following learning outcomes:
• Demonstrate the application of advance oral and written communication part of career management.
• Apply and produce skills for the creation of impactful resumes, email etiquette and cover letter guidelines.
• Master networking skills for self-introduction, interviews, and professional networking.
• Identify and apply business etiquette in a professional setting.
• Develop and apply active listening skills, including effective use of paraphrasing and constructive criticism.
Exceptional XXXXXXXXXXGood 80-89 Fair 70-79 Marginal fail 60-69
Knowledge &
Student demonstrates
excellent understanding of
key concepts and uses
vocabulary in an entirely
appropriate manner.
Student demonstrates
good understanding of the
task and mentions some
elevant concepts and
demonstrates use of the
elevant vocabulary.
Student understands the
task and provides minimum
theory and/or some use of
Student understands the task
and attempts to answer the
question but does not
mention key concepts or uses
minimum amount of relevant
Student applies fully
elevant knowledge from
the topics delivered in
Student applies mostly
elevant knowledge from
the topics delivered in
Student applies some
elevant knowledge from
the topics delivered in
class. Misunderstanding
may be evident.
Student applies little relevant
knowledge from the topics
delivered in class.
Misunderstands are evident.
Speech Writing
Student makes an
excellent, fully relevant
speech, covering the
usiness aspects that shall
e of interest for both the
internal and external
targets of the business.

Student makes a good,
elevant speech, covering
the business aspects that
shall be of interest for both
the internal and external
targets of the business.

Student makes an average
writing for the speech, with
some misunderstandings
and some aspects that
might be missing.

Student makes an unclear
speech, with e
ors and
misunderstandings that do
not fulfill the purpose of the
Student communicates
their ideas extremely
clearly and concisely,
showing outstanding
writing skills.
Student communicates
their ideas clearly and
concisely, showing good
writing skills.
Student communicates
their ideas with some
clarity and concision. Some
writing e
ors may be
Student communicates their
ideas in a somewhat unclear
and unconcise way. E
are evident.
Answered Same DayMar 20, 2022


Bhawna answered on Mar 20 2022
65 Votes
Name of student
Name of University
Authors Note
Samsung is a company whose name we come across in our day-to-day life and each one of us has used the products of the companies and. Samsung is registered by the name Samsung Electronics Co. Limited, and Samsung is one of the leading electronics company in the field of digital media and digital convergence technology. During the launch of the new product of Samsung, it is a privilege to discuss about the background of the Samsung Company and also the techniques which are used by the company for their immensely recognizable development. Samsung Company has been one of the household name nowadays and this is because of its commitment to provide the best quality products to the world. Samsung has aimed for world domination since the time it was established in South Korea. The company has maintained its value in the people around the world and is constantly in top five Electronics Company around the world. The product which is about to get launched is also a pioneer product which will revolutionize the experience of people around the world.
We are aware of the Samsung
and logo in which the Samsung is written on the white on a blue background. The logo of the Samsung Company represent the reliability, stability as well as the warmth of the company. Samsung Company has a very large
and value and it is a much known
and in across 50 countries all around the world. Samsung is north South Korean
and and its head office is in Seoul which is the capital of South Korea (Ahmad et al., 2021). Mr. Kun hee lee is the chairman of the Samsung Electronics Company. The name Samsung, which was opted for the company as it means Tri-Star in Korean language. The
and is no longer a
and which deals with electronics only nowadays. They are also investing in building foundations and concrete business. In addition to buildings and concrete sector, the other sectors in which Samsung has established themselves are making electronic pipes, tube pipes and telephone logs. The Samsung is a very big company, but it has a medium cost value because most of the services that Samsung provide are produced in China and other nation countries, which includes Vietnam, Philippines and India. This strategy of Samsung has provided them with so many benefits as these countries ask for very low labor and material cost. The production and manufacturing in these companies is way cheaper than production in other companies like United States of America and United Kingdoms, and has this strategy has made a sample to grow even more steadily. 
Before starting to explore the business of the Samsung Company and reporting on the Samsung Company, let us start with the vision of the company and how this company is different from other competitors like Sony and Panasonic. Why are the companies taking interest in other fields also and what are the benefits of these and how the company is also involved in charitable work and social work around the world. Let us first discussed about the origin of the Samsung Company. Samsung is the South Korea’s third largest company and was established in the year 1969. This company was the flagship company of the Samsung Group (Rahaman et al., 2020). The Samsung Company decided to start its business as a business of export and later on they start to venture into the television market. In the year 1972, Samsung started the production of black and white television in the local market of Korea. With the success in the local market, Samsung thought that they can become a global
and and hence they started to analyze the global market and tried to find out the opportunities of establishing themselves as a global electronic company. Soon, Samsung realized that they need to explore themselves in the wireless business and hence in the Olympics, which held in 1988 in Seoul, the capital of North Korea, Samsung represented themselves as the official sponsor of the wireless technology there. At this time Samsung established their
and value and totally change the perception of the people about the
and Samsung. Samsung started to invest in the
anding, in advertisements of its products and hence it has soon became the worldwide recognized
and. This has allowed Samsung to make a good customer base of their company. As a result of this steady growth, Samsung in today's time has over 25 production bases worldwide. Samsung has 50 sales subsidiaries in around 50 countries around the world. The main focus of China is to establish in business in the regions of Southeast Asia, Latin America, Central Asia, Africa, China, North America and the Middle East. 
Every company in the world, whether it is a...

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