Microsoft Word - CIHE S1 2021 BUS301 UO.docx
1 Unit outline
BUS301
DIGITAL ECONOMY
Unit Outline
Unit Code Name of unit
BUS301 Digital Economy
Unit description
To prepare students with a working understanding of the technological world of contemporary
commerce, this unit begins by considering the broad scope of the digital landscape. It develops this
consideration by looking at the history, architecture and social impact of the internet and digital
technology, grounding this is a consideration of the way technological tools and applications shape a
digital life. The unit then considers the future life of the internet and digital technology and the impact
it may have on interaction and business.
1.1 Administrative details
Associated higher education
awards
Duration Level Academic Staff
Bachelor of Accounting
Bachelor of Entrepreneurship
and Innovation
One
Semester
3 Lecturer & Unit Coordinator
Dr Anju Kalluvelil Janardhanan
Email: XXXXXXXXXX
Course Coordinator
Bachelor of Accounting
Dr Asal Al-Odat
Email: XXXXXXXXXX
Course Coordinator
Bachelor of Entrepreneurship and
Innovation
Dr Mahfuz Ashraf
Email: XXXXXXXXXX
1.2 Core or elective unit
☒ Core subject ☐ Elective subject ☐ Other (specify below)
1.3 Unit weighting
Unit credit points Total course credit points
10 240
XXXXXXXXXXSECTION 1: GENERAL INFORMATION
2 Unit outline
1.4 Student workload
Number of class hours per week Number of personal study hours
per week
Total workload hours per
week
3 7 10
1.5 Delivery mode
Mode Details
! Face to face On site study supported by secure access to the Learning Management System.
! Full-time Full-time study involves 4 units per semester.
" Part-time Part-time study involves 1 to 3 units per semester.
1.6 Work-integrated learning activity
Not applicable
1.7 Pre-requisites and co-requisites
" Yes ! No
If yes, provide details of the prerequisite or co-requisite requirements below.
1.8 Other resource requirements
" Yes ! No
If yes, provide details of the prerequisite or co-requisite requirements below.
2.1 Unit Learning Outcomes (ULO)
On successful completion of this unit students will be able to:
ULO1. Describe how the rapid development of internet-based technologies has shaped the digital
economy and contemporary business practices.
ULO2. Explain the technology roadmap that underpins the digital economy and apply technology
adoption theories.
ULO3. Analyse emerging technologies and their implications for business and financial transaction
processes in the future.
XXXXXXXXXXSECTION 2: ACADEMIC DETAILS
3 Unit outline
2.2 Topics included in the unit
Week Topic Prescribed Reading Assessment Timing
1 Understanding the digital
business world
Schneider, G XXXXXXXXXXElectronic commerce
(12th ed.). Cengage Learning.
Chapter 1 Introduction to electronic
commerce
2 Technology for Organization Chapter 2 Technology Infrastructure: The
Internet and the World Wide Web
3 Business operation in the
digital business world- Sales
Chapter 3 Selling on the web
4 Mid-semester break
5 Business operation in the
digital business world-
Marketing
Chapter 4 Marketing on the web
6 Business to business
activities
Chapter 5 Business-to-Business Activities:
Improving Efficiency and Reducing Costs
Assessment 1
(Case Analysis)
7 Social networking for the
emerging digital economy
Chapter 6 Social Networking, Mobile
Commerce, and Online Auctions
8 Environment of the
electronic commerce
Chapter 7 The Environment of Electronic
Commerce: Legal, Ethical, and Tax Issues
9 Digital economy for
innovation [Seminar]
See the additional materials
10 Digital economy for
enterprise [Seminar]
See the additional materials Assessment 2
(Essay)
11 Payment systems and
Planning for electronic
commerce
Chapter 11 Payment Systems for Electronic
Commerce
Chapter 12 Planning for Electronic
Commerce
12 Digital economy for
emerging countries
[Seminar]
See the additional materials
13 Assessment 3 (Presentation and Summary)
4 Unit outline
2.3 Assessment Summary
Type When
assessed
Weighting ULO cross
reference
Assessment 1: Case Analysis (Individual)
Students will be required to present a written analysis of
a particular scenario of Information Technology (IT)
organisation (1000 words).
Week 6 20% ULOs 1, 2 & 3
Assessment 2: Essay (Individual)
Students are required to write a gap analysis of an IT
organisation that considers the impacts of technology on
business using the theoretical and conceptual content
taught in the unit (2000 words).
Week 10 50% ULOs 1, 2 & 3
Assessment 3: Presentation and Summary (Individual)
1000 words
Students are required to give a 5-minute presentation to
the class proposing the ways in which business might be
conducted in the future. Each student will be required to
prepare and submit a 1000-word presentation summary.
Week 13 30%
10%
presentation
20%
summary
ULOs 1, 2 & 3
2.4 Prescribed and recommended reading
Prescribed Texts
Schneider, G XXXXXXXXXXElectronic commerce (12th ed.). Cengage Learning.
Recommended Reading
Jordan, T XXXXXXXXXXThe Digital Economy. John Wiley & Sons.
Kroenke, D.M., Boyle, R.J XXXXXXXXXXExperiencing MIS (8th ed.). Pearson Education.
Petit, N XXXXXXXXXXBig Tech and the Digital Economy: The Moligopoly Scenario. Oxford University Press.
Jabłoński, A., & Jabłoński, M XXXXXXXXXXSocial Business Models in the Digital Economy: New Concepts and
XXXXXXXXXXContemporary Challenges. Palgrave MacMillan.
2.5 Grade descriptions
Grade Level /Quality of work Code Range
High Distinction (outstanding performance) HD 85% and above
Distinction (very high level of performance) D 75-84%
Credit (high level of performance) C 65-74%
Pass (competent level of performance) P 50-64%
Fail (outright) (attempted all assessments but did not achieve 50%) F below 50%
Fail Non-Submission (did not attempt all assessments and did not
achieve 50%)
FNS below 50%
5 Unit outline
2.6 Academic Misconduct – plagiarism, collusion and cheating
Crown Institute of Higher Education upholds the principle that academic integrity relies on the application of
honesty in all scholarly endeavour. Students of CIHE will conduct themselves in their academic studies honestly
and ethically and are expected to carefully acknowledge the work of others in all their academic activities.
2.6.1 Types of academic misconduct
Academic misconduct involves cheating, collusion, plagiarism or any other conduct that deliberately or
inadvertently claims ownership of an idea or concept without acknowledging the source of the information. This
includes any form of activity that negates the academic integrity of the student or another student and/or their
work.
Plagiarism occurs when students fail to acknowledge that the ideas of others are being used. Specifically, it
occurs when:
● other people’s work and/or ideas are paraphrased and presented without a reference;
● other students’ work is copied or partly copied;
● other people’s designs, codes or images are presented as the student’s own work;
● phrases and passages are used verbatim without quotation marks and/or without a reference to the
author or source;
● lecture notes are reproduced without due acknowledgement.
Cheating occurs when a student seeks to obtain an unfair advantage in an examination or in other written or
practical work required to be submitted or completed for assessment.
Collusion (unauthorised collaboration) involves working with others without permission to produce work which
is then presented as work completed independently by the student. Collusion is a form of plagiarism. Students
should not knowingly allow their work to be copied.
Students should be familiar with the Student Academic Integrity and Honesty Policy available on the CIHE
website.
2.6.2 Avoiding academic misconduct
CIHE follows APA style of referencing. Seek support from library and academic staff on avoiding academic
misconduct and appropriate referencing.
2.7 Submission of assessment items
Students are required to submit assessment items at the time and date specified in this Unit Outline. Assessment
items submitted after the due date will be subject to a penalty unless the student has been given prior approval
in writing for an extension of time to submit that item.
2.7.1 Penalties for late submission
An assessment item submitted after the assessment due date, without an approved extension or without
approved mitigating circumstances, will be penalised. The standard penalty is the reduction of the mark
allocated to the assessment item by 10% of the total mark applicable for the assessment item, for each day or
part day that the item is late. Assessment items submitted more than ten days after the assessment due date
are awarded zero marks.
2.7.2 Extensions and alternative arrangements
Extensions to assignment deadlines (not including exams) based on mitigating circumstances shall be at the
discretion of the Lecturer for a unit. Mitigating circumstances are circumstances outside of the student's control
that have had an adverse effect on the student's work or ability to work. Extensions of up to three days are
permissible.
Students must email or otherwise write to the Lecturer prior to the due date for an assessment item. The student
must produce a copy of their work to date on the assessment, demonstrating that they have commenced work.
6 Unit outline
2.7.3 Special consideration
Students requiring extensions in excess of 3 days must apply for special consideration.
Students must apply in writing with supporting documentation to the Course Coordinator for special
consideration within three days of the due date of the assessment item or exam (or the extended due date if an
extension has been granted).
2.7.4 Reasonable adjustment
Students with