Assignment 1 Case Study 60 marks - 30%
Read the case study, “Meg Whitman and eBay” then answer the questions that follow.
Not all employment or business situations are the same and therefore require a different leadership style. Compare the kind of leadership provided by Meg Whitman CEO of eBay with the following
Shift supervisor at Burger King
Minister of a Church
Police superintendent
Manager of a Service Station
President of the United States
For each situation comment on the style of leadership that is most likely to be adopted, discuss the essential skills, attitudes, knowledge and behaviours that each situation requires. Use examples from the case study and elsewhere to support your comparison. (200 words each) (10 marks)
Obviously there is a clear link between strategic direction and leadership. In business, leadership is about using the organisations energy to achieve the desired results and influencing employee behaviour to foster a performance culture.
Discuss this link between strategic direction and leadership supporting your discussion with at least 3 examples from the case study. (600 words) (10 marks)
Most organisations have several stakeholders. Discuss how the leadership of Meg Whitman has impacted on at least 3 of eBay’s stakeholders. (200 words each)
(10 marks)
Selling firearms is not illegal in the USA however in 1999 under the leadership of Meg Whitman, eBay took an ethical stand and banned the sale of firearms through its website portal.
Discuss the principle of “ethical leadership” and the responsibility leaders have to be socially responsible. Refer to the decision of 1999 and conduct some basic research (google) to find at least 2 other examples from eBay to refer to. Include in your discussion just how leadership decisions impact on society. Make reference to the ethical decisions (either good or bad) made by eBay to support your answer XXXXXXXXXXwords) (10 marks)
Explain the kind of culture that in your view exists at eBay. Provide examples that support your explanation. (200 words) (5 marks)
Discuss how a leader impacts on the culture of an organisation? Provide 2 examples of how Meg Whitman has shaped the culture at eBay. (200 words) (5 marks)
Diverse ethnic cultures within an organisation can create some challenges for leadership. Outline some of the advantages and disadvantages of having a culturally diverse workforce within an organisation. (200 words) (5 marks)
Provide Meg Whitman with 3 tips on how she could provide better leadership with such a diverse workforce. (200 words) (5 marks)
630 Leadership - Marking guide: Assessment 1
Max
You
mark
mark
1
Shift supervisor at Burger King
Minister of a Church
Police superintendent
10
Manager of a Service Station
President of the United States
2 marks each
2
Discussion between strategic direction and leadership
10
3 examples from the case study included
3
Discussion regarding stakeholders
10
At least 3 of eBay’s stakeholders discussed
4
Discussion on “ethical leadership” and the responsibility leaders
have to be socially responsible.
10
2 examples are included
5
Culture explained.
5
Examples included
6
Discussion on the culture of an organisation
5
2 examples provided
7
Outline of the advantages and disadvantages of having a culturally
5
diverse workforce within an organisation.
8
3 tips are given on how she could provide better leadership
5
Total Mark
60
Weighted Mark
30%
Microsoft Word - Meg Whitman
Meg Whitman and eBay – Leadership Case Study
Case Study
Please note: This case study was compiled from published sources, and is intended to be used as a basis for
class discussion. While care has been taken to ensure co
ectness of the facts, accuracy of information cannot
e guaranteed. Unauthorized distribution of this document electronically or otherwise is prohibited.
Please contact XXXXXXXXXX for any queries.
August, 2008. © www.casestudyinc.com
Meg Whitman and eBay – Leadership Case Study © www.casestudyinc.com
2
Table of Contents
1. Introduction - eBay CEO Meg Whitman plans to retire.................. XXXXXXXXXX3
2. Meg Whitman – Early years and Career Growth .......................... XXXXXXXXXX3
3. Meg Whitman and Leading eBay ............................................... XXXXXXXXXX5
3.1. Hiring the right people ............................................................... XXXXXXXXXX5
3.2. Quickly understanding the new business model........................... XXXXXXXXXX5
3.3. Leading eBay’s IPO - a hands-on approach ................................ XXXXXXXXXX6
3.4. Changing eBay’s policy ............................................................. XXXXXXXXXX6
3.5. Building one of the most powerful e-commerce systems in the world XXXXXXXXXX
3.6. Focus on Metrics ...................................................................... XXXXXXXXXX7
3.7. Customer Focus - ‘Voice of the Customer’ program ..................... XXXXXXXXXX8
3.8. Strategic Decision Making ......................................................... XXXXXXXXXX9
4. Exhibit I: eBay stock performance graph................................... XXXXXXXXXX11
5. Exhibit II - Quick Facts/Key Information on eBay ....................... XXXXXXXXXX12
6. Exhibit III - Awards Received By Whitman................................. XXXXXXXXXX13
7. Exhibit IV - Major Awards Received By eBay............................. XXXXXXXXXX14
Meg Whitman and eBay – Leadership Case Study © www.casestudyinc.com
3
1. Introduction - eBay CEO Meg Whitman plans to retire
"In the beginning, I was certainly not an entrepreneur who came up with the idea, but I
think I was fairly entrepreneurial in trying to figure out how to
ing that idea to life and
uild a backbone for the company that could take it to the next level,”
XXXXXXXXXXWhitman commenting on her journey from a novice to a leader in the dotcom