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Marginal revenue and elasticity. (10 points) GLS Ch9 P5. In Cleveland, Clive sells 15 cloves at a price of $5 each. If Clive lowers his price by 10%, to $4.50 per clove, he will sell 16, or 6.66%...

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Marginal revenue and elasticity. (10 points) GLS Ch9 P5. In Cleveland, Clive sells 15 cloves at a price of $5 each. If Clive lowers his price by 10%, to $4.50 per clove, he will sell 16, or 6.66% more. In Dallas, Della sells 15 cloves for $5 each. If Della lowers her price by 2%, to $4.90, she will sell 16 cloves, or 6.66% more. (a) (3 points) Classify the demand curves that Clive and Della face as elastic or inelastic. (b) (3 points) Determine the marginal revenue of the 16th unit for Clive. Then, compute the marginal revenue of the 16th unit for Della. (c) (4 points) How does the marginal revenue received by a seller depend on the price elasticity of demand? Explain your answer.
Answered Same Day Dec 26, 2021

Solution

David answered on Dec 26 2021
119 Votes
1

Introduction
Elasticity is the responsiveness of change in quantity demand of a good due to changes in its
price. When there is percentage change in price of a good, there will be change in the quantity
demanded of the good with different per cent rates. Elasticity is calculated by dividing
percentage change in quantity demand with the percentage change in price.
a. In the given case of Clive market, the price elasticity of demand is calculated by dividing
6.66% or 0.067 by 0.10. Hence,



Since the price elasticity calculated for Clive is less than 1, therefore its demand is less elastic. It
means that 1% change in price of Clive leads to 0.67% change...
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