Managerial Decision Making Research and Analysis Focus of the Final Paper Research a specific company of your choice and identify some of the managerial decisions that were made over time and in...

Assignment
Assignment 11
Apple Inc.
Introduction
It is imperative to note that for the organisation to be successful in the long run, it needs to take powerful decisions at both the internal and external level of the organisation. The process and mechanism of decision-making is complex and one of the most pivotal ones to ensure that the sustainability of the company is intact in the long run. I
espective of the type of organisation that can vary from a non-profit organisation to a business entity, household or government, the decision-making process should be rational, well-justified and backed with considerable research. In the field of business, there is a concept called Triple Bottom Line which is used to measure sustainability of the business. The three elements that it looks after are social, environmental and financial.
Economics is one of the most essential field of business. It can tell managers about the complex consumer behavior, how it operates and hoe certain factors influence consumers to purchase of disregard certain things. According to the American Economic Association (2016),) economics is concerned with the study of scarcity, the study of how people use resources, and the study of decision making.
To see the co
elation between managerial economics and sustainability of the company, it is imperative to analyses a specific company. The focus of this paper is the technology behemoth Apple, and the managerial decisions taken by the company over the course of time in response the development of changes in the business scenario.
Describe the company and provide a
ief history of its operations.
The Apple Company Inc. is a computer technology company. It is an American company and its headquarters are in Cupertino, California. The company is famous for its iPhones and laptops, and it also designs and develops software. The company sells different products and electronics. It also provides online services and is considered to be a highly innovative company because it is the foremost in
inging about new designs of smartphones and it has changed the meaning of a cellphone for the users because of its ever-changing and ever-developing iPhone series. The company has more than 115,000 permanent full-time employees and it has around 478 retail stores in different countries around the world. There are around seventeen countries that have the retail stores of Apple Company Inc.
Apple was found in the year 1976 by Steve Jobs and Steve Wozniak. The main mission of the Apple was to
ing some radical changes in the field of computing. They wanted to make laptops and other computing essentials fit for household usage.
Apple’s
eakout in the smartphone industry took place in 2007, with the launch of Apple IPhones that made it a ubiquitous
and all across the globe. Over the years, Apple has been keen on diversifying its product portfolios and have recently ventured into services as well such as apple music, movies, magazines, health research kit etc (Lupton, 2015). Apple holds the distinction of being the first country to reach 1 trillion in terms of market capitalization.
Graph 1: The share price of Apple over the years.
Graph 2: Apple’s operating margin and price to free cash flow trajectory
Graph 3: Apple’s net income trajectory
Describe any sources of risk or uncertainty in its operations
As of now, Apple is going through a tumultuous phase, as the profits have taken a hot due to Apple’s falling operating margins. This is because of the strong competition that it has been receiving from many other...