LPC
IHRM4032 XXXXXXXXXXSPRING 2019 COURSEWORK BRIEF
IHRM4032
Introduction to Human Resource Management
Spring 2019
Coursework Brief
Handout: [ XXXXXXXXXX]
Access via GSM Learn
Deadline for Submission: 14.00
Thursday, XXXXXXXXXX
Submit this coursework through the Student Portal with a Turn-it-in Report
Word Limit: 2500 words (Plus or minus 10%)
Learning outcomes assessed:
At the end of a module students will be expected to be able to:
1. Explain how organisational and HR strategies and practices are shaped and
developed and explain the purpose and key objectives of human resources
management and the HR function within a contemporary business environment.
2. Identify the purpose and key objectives of the HR function in contemporary
organisations and be able to demonstrate the process of evaluating cu
ent and
future human resource needs within the business environment; both in terms of
numbers of people and skills and competencies.
3. Appraise the relationship between organisational performance and effective HR
management and development. Know how to identify and respond to short-term
changes in the business and external contexts and provide solutions to address
them.
4. Explain the significance of employment legislation to an organisation's HR
practices and evaluate how to harness effective HR practices in a global
marketplace in terms of adding value and positive contribution to sustained
organisation performance.
IHRM4032 XXXXXXXXXXSPRING 2019 COURSEWORK BRIEF
This Coursework is worth 100% of the total marks for this module.
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Coursework Instructions
Please read carefully
• Carefully read the module handbook, the marking criteria and the grade
descriptors.
Academic Misconduct
You are responsible for ensuring you understand the policy and regulations
about academic misconduct. You must:
• Complete this work alone except where required or allowed by this
assignment
iefing paper and ensure it has not been written or composed
y or with the assistance of any other person.
• Make sure all sentences or passages quoted from other people’s work in
this assignment (with or without trivial changes) are in quotation marks, and
are specifically acknowledged by reference to the author, work and page.
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Blank
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Assignment Questions
The Role of HR at Greenwich Pharmaceuticals
The case
You are a newly appointed interim consultant of HR at Greenwich
Pharmaceuticals, a UK based subsidiary of a US parent company. Your
company manufactures under licence a range of drugs developed in the United
States. There are 400 employees ca
ying out technical (laboratory),
manufacturing, sales, distribution and administrative duties. It is a highly
competitive market. Greenwich Pharmaceuticals has not been doing very well
ecently – a new competitor has emerged in the same field and sales have
slipped which is affecting the morale and confidence of staff.
You have only been in the job for six months. A new Chief Executive has been
edeployed from the United States to turn things round. He has been reviewing
the performance of all the operating functions, especially sales, but he is now
looking at HR. Your predecessor had produced a mission statement for HR that
eads like this:
“To provide quality services and support in hiring, training, staff relations,
compensation, benefits and safety beyond the expectations of all
employees, enabling them to better serve their external customers’’
You had paid much attention to this – since you joined you have been
experiencing an acute shortage and high turnover of key staff that had been
poached and lured by competitors. You have also had to cope with a number of
employment issues, including unfair dismissal case, bullying and harassment,
issues with recruitment and selection, employee motivation and training. Your
HR Manager has resigned and has not yet been replaced.
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In general, the HR function has concentrated on service delivery in recruitment,
asic training, day-to-day advice on employment matters, and pay and benefits
administration (there is a conventional multi-graded pay structure with
performance-related pay based on performance ratings, which, however, has
tended to result in almost everyone getting the same percentage increase).
Only some basic recruitment activities have been outsourced and a little
supervisory training.
The new Chief Executive has taken exception to the HR mission statement. As
far as he is concerned it is too much about providing services and not enough
about being accountable for enabling business success. He has told you to
edraft the HR mission statement and describe the key areas in which HR
activities should be developed so that they are aligned with company aims and
objectives to make a more significant contribution to the company’s
performance.
You accept that much needs to be done and you are only too well aware that
your job is on the line – you have to deliver. But you have misgivings (kept to
yourself at this stage) about the proper role of HR. Is it just there to improve
usiness performance or has it got a role as ‘employee champion’? You are
aware that this term may not go down well with your hard-headed Chief
Executive, who is likely to respond to it by saying quite forcibly: ‘Whose side are
you on anyway?’
Despite your perception of how he may react, you admire the Chief Executive
for his forthright approach. You feel that he will always be prepared to listen to a
easoned argument and without talking about being ‘the employees’ champion’.
You do believe that HR should be actively concerned about the performance
management, HR planning, well-being of employees and this should be
eflected in the mission statement and be part of the HR strategy. You
ecognise that this will go down much better with the Chief Executive if you can
make out a convincing business case.
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Assignment Questions
According to an article by Trudy Brunot (2017), Functional Human Resource
Management is the glue that holds an organisation together and the functional
management areas are the ingredients in the glue. Hence, a functional HR
department should cover six functional areas: business management and
strategy, workforce planning and employment, human resource development,
compensation and benefits, employee relations and risk management
You have just been appointed as an interim HR consultant by Greenwich
Pharmaceuticals. With reference to the above statement and your knowledge